Retail TouchPoints

FEBRUARY 23, 2023

I would argue that the most powerful medium, the one that creates the most compelling and enduring relationships between an influencer and his or her followers, is video. Video has indeed evolved. Video has indeed evolved. But here’s where the playing field is being leveled.

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My Wife Quit Her Job

DECEMBER 5, 2022

Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 years to get there. years to get there. Enjoy the episode!

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Retail TouchPoints

SEPTEMBER 7, 2022

Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. Sriraman was most recently Head of Prime Video Channels at Amazon. On linear TV, QVC and HSN are available in 92 million U.S.

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Kissmetrics

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. 20 Great YouTube Video Ideas. Explainer Videos.

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Retail TouchPoints

SEPTEMBER 22, 2023

To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” said the company in the statement, adding that “we aim to have meaningfully fewer ads than linear TV and other streaming TV providers.”

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Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

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CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

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Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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Kissmetrics

OCTOBER 9, 2020

YouTube videos reach more than 2 billion users a month —about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data. How do you know whether your video has impacted your business? It’s possible! What Is YouTube Analytics?

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Retail TouchPoints

MARCH 15, 2022

At the same time, short-form video content is exploding, driven first by TikTok and now spreading across other major platforms including Instagram, YouTube and Snapchat. TikTok also is closing the gap on the influencer side as well, with 64% of creators offering paid content services on the video app.

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Ecommerce Platforms

APRIL 29, 2019

You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that you can use YouTube as your primary marketing channel for boosting your blog, your personal brand and grow your reputation? Video content is powerful. Optimize your YouTube channel.

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Blog Channel Marketing Article 171

Ecommerce Platforms

MARCH 22, 2022

Have you ever wondered what the best video monetization platforms might be for your webinars, streams, and other valuable videos? The best video monetization platforms are designed to provide everything you need to transform your videos into money-making assets. Excellent range of video streaming options.

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Payments Payment Services Multi-channel Subscription 160

Kissmetrics

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

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CPC Strategy

MARCH 20, 2024

Streaming What’s Advertising Video on Demand (AVOD) & How Does It Work? One term that’s been making waves lately is AVOD, or Advertising-Based Video on Demand. Some platforms may incorporate display ads or sponsored content alongside the video player interface. Source: eMarketer How Does AVOD Work?

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Ecommerce Platforms

MAY 23, 2023

With the best AI video generators, you can harness this technology to create highly quality videos using features such as automatic editing, synthetic voiceover, and deepfake (using someone’s facial impressions digitally). To help you make your way through these options, here is a lowdown on 10 of the best AI video generator solutions.

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Kissmetrics

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study.

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BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

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Social Media BigCommerce Demo Events 287

Kissmetrics

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. In this blog post, we’ll break down six strategies for successfully using customer reviews to craft effective video and visual ads. Why Should You Use Customer Reviews in Your Advertising Images and Videos. Or is there?

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lateshipment

NOVEMBER 18, 2022

It’s time to include quality video content in your e-commerce website and marketing process. Also, videos can help you attract more potential customers and build your brand apart from encouraging them to shop. Here are ways you can use videos in your existing practices and maximize conversions as a result. Ready to get started?

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eCommerce Marketing Information Small Business Retail 130

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace. Continuous Growth : Learning should be an ongoing journey.

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Channel eCommerce Multi-channel Information 114

BigCommerce

NOVEMBER 10, 2017

Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before. What are explainer videos? Explainer videos are short online marketing videos, usually between 30 seconds to two minutes long, that explain your company’s product or service. Why have an explainer video?

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Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Channel Retail Customer Experience Operations 226

lateshipment

MARCH 10, 2023

In today’s e-commerce space, video marketing has turned out to be one of the most important forms of content to promote products. According to SearchEngineWatch, videos help persuade 73% of people to buy a product or service. This specialty has led to e-commerce stores quickly turning to video to grow their businesses.

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eCommerce Marketing Merchant Services Social Media 130

Kissmetrics

APRIL 9, 2021

Perhaps nothing is changing more rapidly or drastically than how people consume video content. To leverage this shift, you must first understand two of the most common video consumption methods: video on demand (VOD) and over-the-top (OTT). What Is Video on Demand (VOD)? We cover both in this guide. What Is OTT?

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Retail TouchPoints

MARCH 19, 2024

to 2X better than other media channels.” more efficient than other online video channels, such as YouTube , while retail ROAS for offline conversions is 1.9X more efficient than that of online display, online audio, online video, social and paid search.

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Merchant Services Shopify Social Media Channel 245

My Wife Quit Her Job

APRIL 12, 2024

If you’re interested in growing your YouTube, TikTok or Instagram channels fast, then listen to this episode! If you're interested in growing your YouTube, TikTok or Instagram channels fast, then listen to this episode!

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Social Media Channel eCommerce 244

ROI Revolution

OCTOBER 24, 2023

Watch this video to discover how ROI Revolution’s proprietary MMM (media mixed modeling) can help. For a lot of brands, channel-level attribution is getting so much harder over time because of changes with technology and cookies. Channel attribution is going to tell you how each channel is doing on its own compared to each other.

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Books Channel Reference Technology 78

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

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Kissmetrics

FEBRUARY 24, 2018

Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. The increasing importance of video marketing is clear. But, is it the right time to add video marketing to your content marketing strategy? Instead, insert a video.

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Ecommerce Platforms

AUGUST 11, 2022

The best OTT platforms offer a fantastic way for companies to share video content with fans and build an engaged online community. With an OTT platform, content creators can build online hubs for their videos, monetize their work in a range of different ways, and explore the benefits of both live streaming and video on demand.

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Payments Multi-channel Payment Services Subscription 104

RetailMinded

MARCH 29, 2024

Videos have lots of potential for reaching a large audience. However, many will agree that videos are difficult work, and some may not even know where to begin. Videos need time and commitment, but sometimes, you might not have enough time to put in the work. That’s why video automation tools were created.

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Marketing Retail SEO Article 52

FastSpring

MARCH 16, 2023

“47% of businesses created 51 or more videos just last year. So there’s all this video being made, and yet, almost none of it gets used more than once. You post it to your website, you post it to social media, and you start working on the next video.” And so there’s all this video being made.

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Channel Social Media Marketing Definition 96

365 Retail

JANUARY 11, 2024

However, within these walls lies an opportunity — a chance to unlock the hidden potential and transform this showroom into a multipurpose space for video shopping, masterclasses, online events and content creation to reach a brand’s audience across channels. The results of taking this data-driven approach speak for themselves.

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eCommerce Events Omnichannel Channel 64

Ecommerce Platforms

MARCH 30, 2021

Movavi Video Editor is quickly gaining attention in the graphic design and editing world. Offering a user-friendly interface with a rich selection of capabilities, Movavi promises to help people from all backgrounds create amazing video experiences. Plus, they began offering new features alongside video editing too.

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ROI Revolution

SEPTEMBER 19, 2023

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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Multi-channel Channel Marketing Games 78

Ecommerce Platforms

MAY 24, 2023

Do you want to create videos where a model speaks on behalf of your company? Perhaps you need to generate how-to videos to guide your audience about your solutions? Synthesia is an AI-based video generation service that creates videos and voice overs from text. Do you intend to develop training materials for your staff?

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Payment Services Presentation Technology Subscription 104

ROI Revolution

OCTOBER 18, 2023

Watch the video to learn how to use GA4 to take your brand where it’s meant to go this holiday season. The post Video: Using GA4 to Optimize Your Holiday Strategy appeared first on ROI Revolution. When you know how to use GA4 to optimize your holiday strategy, you can reach your full Q4 potential.

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