OracleBlogs

APRIL 27, 2020

Below is a set of scenarios that can help Oracle Retail Demand Forecasting (RDF) users review and assess the current situation to better forecast for current and future demand, along with helpful planning and optimization white papers on RDF, What-If Scenarios and the Merchandise Financial Planning (MFP) solution.

White Paper 72

White Paper Retail Recommendation Management 72

BigCommerce

JANUARY 25, 2018

There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.

White Paper 419

White Paper Clothing Outdoor Improvements 419

365 Retail

MAY 2, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Channel 52

Channel Retail Download eCommerce 52

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out? Email is the most popular communication and marketing channel. Get in touch.

Channel 63

Channel Social Media Marketing White Paper 63

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. OTT and CTV are projected to see 32% growth in the same time span. Advertising has always met potential customers where they are.

eCommerce 148

eCommerce White Paper PPC Consumer 148

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52

Channel Retail Presentation Customer Data 52

Retail TouchPoints

MARCH 8, 2021

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. We sat down with design visionary Jean-Pierre Lacroix, President and Founder of Shikatani Lacroix Design , to discuss the emerging need for humanizing the digital experience.

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

AUGUST 11, 2021

You may also decide as part of your channel strategy to publish different products in different places — swimsuits on Zalando and furniture on Otto , for example.”. Want to dig deeper into this topic?

Other 147

Other White Paper Multi-channel eCommerce 147

Kissmetrics

FEBRUARY 12, 2018

Facebook Messenger is the fastest growing channel in the world. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). With a little forward thinking, Chatbots and messaging platforms can become a huge sales channel for any business. Chatbots are the answer. But wait, there’s more! Not sold yet?

Marketing 237

Marketing Webinar White Paper Presentation 237

Retail TouchPoints

JUNE 3, 2021

Inbound marketing originated with the emergence of blogs, white papers and social media posts, but retailers have limited use of that content. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 191

Marketing White Paper Social Media Mobile 191

Retail TouchPoints

JUNE 27, 2023

Albertsons has released a white paper intended to be a starting point for retail media standardization. And retailers are still finding new places within stores to run these ads. Walmart also recently piloted a program with TikTok that combined TikTok video ads with Walmart Connect’s targeting and closed-loop measurement capabilities.

Retail 264

Retail White Paper Customer Experience Marketing 264

ChannelAdvisor

MARCH 7, 2022

This requires full visibility of the competition present in major channels to understand how other sellers are promoting and positioning their products. This allows you to use the data you collect from online distribution channels to improve your processes, strengthen retailer connections and boost revenue. Build a Winning Strategy.

eCommerce 91

eCommerce White Paper Fulfillment Demo 91

Steve Dennis

JUNE 9, 2019

Nearly 16 years since its apparent coining , I think most of us can agree that if “omni-channel” ever had any real usefulness as a concept (debatable), it is now well past its expiration date. The essence of harmonized retail is accepting the truth that all the talk about different channels is not at all helpful.

Omnichannel 113

Omnichannel Retail White Paper eCommerce 113

365 Retail

SEPTEMBER 23, 2021

Reimagining the role of the store as an online fulfilment channel will become an increasing priority for retailers in their post-pandemic recovery, the latest IDC White Paper, sponsored by Sensormatic Solutions , the leading global retail solutions portfolio of Johnson Controls , has revealed.

Fulfillment 52

Fulfillment White Paper Retail Order Fulfillment 52

Kissmetrics

APRIL 1, 2021

Which social media channels do they prefer? Engage with your audience: Leverage every opportunity you get to engage with your customers, be it on social media, through email, or any other channel. With a niche strategy, you don’t have to be everywhere. You just have to appear on the platforms your audience frequents.

Marketing 209

Marketing Social Media White Paper Webinar 209

ChannelAdvisor

MARCH 7, 2022

This requires full visibility of the competition present in major channels to understand how other sellers are promoting and positioning their products. This allows you to use the data you collect from online distribution channels to improve your processes, strengthen retailer connections and boost revenue. Build a Winning Strategy.

eCommerce 59

eCommerce White Paper Fulfillment Demo 59

ROI Revolution

MAY 23, 2022

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. The video platform, which has been around since 2005, differs from emerging social media channels like TikTok and Instagram Stories in that it focuses on longer form videos.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Kissmetrics

JUNE 28, 2017

Otherwise you’ll never know which channel delivers the best ROI or which landing page is converting the highest. They tell us that the customer clicked on this, or bought that, but they don’t tell us anything about the customer experience that we’re all so keen to improve upon. That’s all on you. No pressure, right?

White Paper 203

White Paper Customer Retention WooCommerce Definition 203

GetElastic

SEPTEMBER 6, 2021

With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications. Adrienne Hartman , Senior Director, Ecommerce & Campaign Sales, JJ Keller & Associates.

B2B 144

B2B eCommerce White Paper Seminar 144

ChannelAdvisor

DECEMBER 18, 2019

They streamlined inventory management, fine-tuned data feeds and expanded to new channels. If you’d like to scale your business quickly but don’t know which channels will have the biggest impact, check out this post to discover five emerging channels every seller should know about. #1: Expand to more marketplaces.

Blog 45

Blog White Paper eCommerce Channel 45

ChannelAdvisor

FEBRUARY 7, 2020

With standard distribution channels drying up — traditional retailers have recently closed more than 9,300 stores — taking advantage of new inroads and opportunities will be key in the months and years ahead. We’ve already shared our thoughts on the overall key trends to watch in 2020.

eCommerce 51

eCommerce White Paper Banking Download 51

ChannelAdvisor

DECEMBER 10, 2019

With so many advanced advertising opportunities for reaching consumers on dominant channels like Google, Amazon and Facebook, digital marketing is still a strong option for getting excess inventory in front of purchase-ready consumers. Step up your paid search strategy . Focus on fulfillment processes.

Shipping Costs 55

Shipping Costs White Paper eCommerce Fulfillment 55

Smile.io

NOVEMBER 14, 2023

This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Throwing a wrench in your customer funnel for analysis or seeing how your multi-channel marketing is performing, especially your paid ads.  What is first-party data? Want to dive deeper into the topic?

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

GetElastic

SEPTEMBER 26, 2019

With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications. He has extensive experience in channel and sales strategy development, large account management, training, marketing, and operations. Twitter LinkedIn.

B2B 163

B2B eCommerce Multi-channel White Paper 163

365 Retail

DECEMBER 13, 2023

A key takeaway from the holiday season in 2023 is that the mobile phone is fast becoming the remote control for shopping, instantly connecting consumers to brands as they navigate across online and offline channels. Social traffic on mobile was a critical acquisition channel – representing 10% of all referrals to retailer websites.

Retail 64

Retail Gifts Shipping Costs Customer Loyalty 64

Profitero

APRIL 18, 2017

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

Liveintent

SEPTEMBER 8, 2021

While there’s nothing wrong with a standard offer, like free shipping or 10% off the first order, pairing those types of offers with something like a free eBook, white paper, video, or access to a community will help connect your brand’s story to the prospect or customer in a more meaningful — and lasting — way.

White Paper 71

White Paper Social Media Shipping Arts 71

ChannelAdvisor

AUGUST 30, 2018

Whether you choose to enable e-commerce sales on your website or build a third-party presence on marketplaces, it’s critically important to prepare for potential channel disruption. You might also choose to use a Where to Buy solution to support your retail channels and give consumers different buying options to meet their needs.

eCommerce 65

eCommerce White Paper Shipping Costs Information 65

Bryan Eisenberg

APRIL 4, 2016

Yet, for many conversions remain lower than other channels. Micro-Targeting produces abundant data about audience micro-segments and delivery channels. If you have an effective campaign, don’t neglect to share it multiple occasions over multiple channels over time. appeal to the most viewers.

Social Media 200

Social Media White Paper Channel Conversion Optimization 200

ChannelAdvisor

DECEMBER 20, 2019

So far, we’ve compiled the top five blog posts of 2019 and shared the year’s most downloaded guides and white papers. Our e-commerce experts regularly post new content on breaking news and best practices learned from our work with more than 2,700 sellers across hundreds of channels. Subscribe to the blog >>

Webinar 40

Webinar eCommerce White Paper Omnichannel 40

365 Retail

JUNE 19, 2023

The findings reveal that consumers expect reliable, rich, consistent, and informative product experiences across all channels where they interact. This report acts as a tool for retailers to understand consumer behaviour, build great product experiences and apply that experience to every shopping and post-sale channel.”

Consumer 72

Consumer B2C Merchant Services Omnichannel 72

365 Retail

OCTOBER 30, 2023

The Rise of Omni-Channel Retail Despite the digital age, in-store shopping remains popular, with 33% of UK consumers preferring it over online browsing (39%). Gareth Newman adds: “We see online and bricks-and-mortar as essential partners allowing us to create omni-channel experiences for our customers.

Social Media 59

Social Media Retail Shopify Technology 59

Profitero

FEBRUARY 15, 2017

See beyond channels. When you’re measuring success, you simply can’t think in terms of channels. It’s necessary to focus efforts beyond the channel — to concentrate instead on meeting shoppers’ needs in new and meaningful ways, wherever they are, whenever they’re shopping.

eCommerce 60

eCommerce White Paper Electronics Document 60

ChannelAdvisor

SEPTEMBER 10, 2019

If you really want to stand out on Walmart Canada and other e-commerce channels, create listings that capture attention and compel people to buy. We go over this topic in detail in our free white paper, From Data to Personalization: Mapping the Empowered Consumer Experience. Optimize your product data.

eCommerce 49

eCommerce White Paper Order Fulfillment Fulfillment 49

ChannelAdvisor

AUGUST 28, 2019

If you read our white paper on using data to map the consumer experience, you understand how important personalization has become. When the inaugural edition of the Internet Retailer’s e-commerce marketplaces report was published in 2016, just a handful of channels had been established. Download the full report here.

eCommerce 49

eCommerce White Paper Download Internet Retail 49

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

ChannelAdvisor

MAY 30, 2019

White Paper] From Data to Personalization: Mapping the Empowered Consumer Experience. Although the term “data” is constantly discussed, the vague phrases surrounding it — optimizing product data, making the most of consumer data — make it virtually impossible to find any real meaning from it. Upcoming Webinar.

eCommerce 45

eCommerce Webinar White Paper Automotive 45