10 Best Shopify Themes for Clothing Stores in 2024

Transform your Shopify Clothing Store with These Beautiful Themes

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The best Shopify themes for clothing stores can instantly take your ecommerce site to the next level. Shopify themes don’t just enhance the appearance of your site, they can also come with built-in functionality and features, designed to improve user experience. 

One of main reasons why Shopify is such a popular choice for today’s ecommerce store owners, is versatility. Not only is Shopify wonderfully easy to use, but it also gives business owners the freedom to adapt their store to any use case or need.

The Shopify marketplace is home to endless apps, plugins, themes, and extensions, especially suited to different websites and industries.

So, how do you know which is best for your business? 

We sorted through the available options to bring you a selection of our favorite choices for Shopify clothing stores in 2024. Before you dive in, make sure you checkout our Shopify review and Shopify pricing guide for more insights into the Shopify platform. 

How we Chose the Top Shopify Themes

We have years of experience working with the Shopify platform, and helping ecommerce companies build an impactful online presence. Over the years, we’ve tested and experimented with multiple Shopify themes, including the fashion themes listed below. 

We’ve also carefully reviewed these themes, examining their aesthetic appeal, overall performance, functionality, and other factors, to ensure we can recommend the right options to our clients. Many of the themes below have featured on the custom stores we’ve created for our ecommerce clients. 

We also built on our own insights by examining the feedback left by other customers using the Shopify themes mentioned before, on channels like Shopify, and industry forums. 

What is a Shopify Theme?

A Shopify theme is selection of templates and modules that controls the organization, style, and features of your online store. They’re the basic building blocks you need to determine how your Shopify store will look, feel, and function. 

Countless companies and developers create themes for Shopify, and Shopify itself features a wide selection to choose from. Head to the “Themes” marketplace on the Shopify website, and you’ll see a variety of paid and free options to choose from, sorted into different categories. In the fashion and clothing section alone, there are nearly 100 different options to choose from. 

What are the Best Shopify Themes for Clothing Stores in 2024?

We selected these Shopify themes based on a number of different factors. Not only is each theme supported natively by Shopify, so it’s guaranteed to work perfectly on your store, but all of our chosen designs are also brimming with a host of great components.

While there are plenty of alternative theme options to choose from, we picked the options below because we believe they have the best combination of aesthetic appeal, functionality, and value to offer. This list includes both free and premium themes to choose from.

1. Dawn

Dawn - Best Shopify Themes for Clothing Stores

Best for: We recommend Dawn for Shopify beginners and smaller businesses in search of a free, versatile theme that helps to highlight their unique products. 

Key features

  • Cart and checkout: In-store pickups, cart notes, and quick buy.
  • Marketing and conversion: Blogs, FAQ pages, product reviews, recommended products, cross-selling, press coverage, and promo banners.
  • Merchandising: High-resolution images, image rollover, nutritional information, product options, shipping/delivery information, slideshows, product videos, size charts and usage information.
  • Product discovery: Enhanced search, mega menu, recommended products, product sorting and filtering, and sticky header. 

Created by Shopify, Dawn is a free Shopify theme with a minimalist design. The chic and modern aesthetic ensures your products can capture the most attention on your site, and engage your audience. The theme also has a “quick setup” mode to allow you to dive into design as quickly as possible.

The Dawn theme is specifically suited to exceptional brand storytelling, with a high focus on visuals and speedy performance. You’ll be able to access a range of advanced customization settings without using any code, and leverage media-first product pages, to showcase your items in the best possible light. This theme includes access to cart notes, in-store pickups, and quick buy options.

Plus, you get free theme updates, and free high-resolution stock photos from Shopify Burst.

Pros

  • Sleek and attractive minimalist design
  • Fantastic navigation and discovery tools
  • High-resolution images and videos
  • Free theme

Cons

  • Limited customization options
  • Editing code can be tricky

2. Impulse

Impulse - Best Shopify Themes for Clothing Stores

Best for: We recommend Impulse for high-volume stores and companies with their own physical retail location, thanks to the unique range of features. 

Key features

  • Cart and checkout: Cart notes, quick buy, in-store pick-ups, and slide-out cart.
  • Marketing and conversion: Age verifier, countdown timer, blogs, custom contact forms, EU translations, product badges, promo banners, tiles, and popups, press coverage, quick view, recommended products, product reviews, stock counter, recently viewed sections, and trust badges. 
  • Merchandising: Animation, color swatches, image galleries, rollover, hotspot, and zoom, high-res images, before/after image slider, lookbooks, product tabs, slideshows, size charts, product options and videos, usage information and shipping/delivery information.
  • Product discovery: Enhanced search, product filtering and sorting, breadcrumbs, recommended products, recently viewed, mega menu, sticky header, and collection page navigation.

This premium Shopify theme was created by “Archetype Themes”. It includes support for EU translations, store locator functionality, age verification, countdown timers, and a range of color swatches.

For a price of $350 you’ll access everything you need to succeed in one comprehensive theme. There’s a versatile promotion designer for advertising, a host of landing page templates, and highly customizable meta data, to help boost your search engine visibility.

Perfectly suited to high-volume stores and companies focused on visual storytelling, this modern and dynamic store is brimming with unique features. There’s a completely customizable checkout section, and a host of marketing tools such as countdown timers, customizable contact forms, promo banners and pop-ups, and recently viewed item collections.

For merchandising purposes, you’ll have access to image rollovers and hotspots, product tabs, breadcrumbs, and recommended product suggestions. Plus, the theme has an unlimited free trial, so you can customize as much as you like and play with the design before buying anything.

Pros

  • Powerful merchandising tools
  • Excellent range of marketing features
  • Fantastic image rollovers, before/after sliders, and slideshows
  • Highly customizable

Cons

  • Limited customer support
  • Some sections aren’t customizable 

3. Impact

Impact - Best Shopify Themes for Clothing Stores

Best for: We recommend Impact for companies with a lot of content to share, thanks to it’s long-form optimized text sections. 

Key features

  • Cart and checkout: Quick buy, in-store pickups, pre-order, slide-out cart, sticky cart, and cart notes.
  • Marketing and conversion: Blogs, cross-selling, FAQ, custom contact forms, in-menu promos, EU translations, product badges and reviews, promo banners and tiles, quick view, recommended products, and trust badges.
  • Merchandising: Animation, color swatches, image rollover, galleries, image hotspot and zoom, ingredients, shipping, delivery, and usage information, product videos, high-res images, before/after image slider, slideshows, and size charts. 
  • Product discovery: Collection page navigation, enhanced search, recommended products, mega menu, sticky header, and product filtering/sorting. 

The Impact theme by Maestroo is a typography-oriented theme for clothing companies with a strong focus on minimalism and modernity. You’ll be able to access a range of unique gradients and big headings to capture customer attention, and you can drag and drop over 35 sections into each page, for a unique design that doesn’t compromise on SEO. 

This unique theme is optimized for conversions, with quick buy collection pages, sticky “add-to-cart” buttons and complementary products displayed on product pages for cross-selling. You can create slide-out and sticky carts, support in-store pickups, and design your own in-menu promos. Plus, you can add trust badges to your pages to boost brand credibility. 

The theme comes with support for look books, high-resolution images, slideshows, and product videos. Plus, there’s a mega menu option, recommended products widget, and product filtering and sorting solutions available for easy navigation. This theme costs $350 for full access. 

Pros

  • Excellent range of customizable cart options
  • High-quality image and video capabilities
  • Recommended products and product filtering
  • Simple navigation

Cons

  • Expensive pricing
  • Poor compatibility with some apps

4. Reformation

Reformation - Best Shopify Themes for Clothing Stores

Best for: We recommend Reformation for multinational EU stores, thanks to its wide range of translation options, as well as physical stores with in-store options. 

Key features

  • Cart and checkout: In-store pickups, cart notes, pre-order, sticky cart, quick buy and slide-out cart.
  • Marketing and conversion: Blogs, cross-selling, countdown timer, custom contact form, EU translations, FAQ page, in-menu promos, promo banners, and times, product badges, reviews, quick view, stock counter, store locator, trust badges, and recommended products.
  • Merchandising: Animation, before/after slider, color swatches, high-res images, image galleries, image rollover, hotspot, and zoom, product options, videos, product tabs, lookbooks, size chart, slideshows, and usage information.
  • Product discovery: Breadcrumbs, back-to-top button, collection page navigation, infinite scroll, enhanced search, mega menu, recommended products, product filtering, and sticky header. 

Designed by Fuel Themes, Reformation is another popular premium Shopify theme for clothing brands. With this product, you can create any layout you want in the drag-and-drop builder with endless optimized templates and up to 30 custom sections. Reformation also comes with support for video slideshows, and a range of unique product page components.

For instance, you can add multiple hover images to product cards, and leverage sticky add-to-cart buttons to increase conversions. There are also various conversion tools built-in, like in-menu promotions, promo tiles, banners, and product reviews, and cross-selling options. 

You can create a countdown timer or use a stock counter to increase your sales through FOMO. Plus, there are trust badges for credibility, image rollover animations for engaging your audience, and a huge range of sticky header and mega menu options to choose from. This theme costs $300 for a single store. 

Pros

  • Great navigation for user experience
  • Convenient EU translation options
  • Excellent for visual storytelling
  • Responsive customer support

Cons

  • Slightly expensive pricing
  • Missing some features (size charts)

5. Kingdom

Kingdom - Best Shopify Themes for Clothing Stores

Best for: We’d recommend Kingdom to companies focused on visual merchandising, as it draws a lot of attention to product photos and videos. 

Key features

  • Cart and checkout: Slide-out cart, sticky cart, quick buy, cart notes, and in-store pickups.
  • Marketing and conversion: Cross-selling, EU translations, FAQ page, custom contact forms, product and trust badges, promo popups and banners, quick view, recommended products, and stock counter. 
  • Merchandising: Animation, high-res images, image hotspot, zoom, rollover, and galleries, lookbooks, product tabs, product videos, size charts, usage information, slideshows and before/after image slider. 
  • Product discovery: Back-to-top button, breadcrumbs, enhanced search, product filtering, recommended products, and sticky header. 

Sleek and minimalist, the Kingdom theme is focused on drawing attention to your products, with a high-quality image and a stylish signature sidebar. The sidebar places all of your navigation elements in a small interactive space, so it’s easy for customers to find the products they want. You can also create vertical slideshows with parallax effects to increase audience engagement.

Kingdom comes with a variety of unique tools for boosting sales and conversions, such as custom collection pages with emphasis on featured products. You can create promo banners and popups, recommend products on the product page, and use trust badges to increase conversions. 

This theme also supports animation, image galleries, image zoom and rollover functionality, and even enhanced product tabs and slideshows. Users can create product videos, allow customers to sort through items with tags and filtering, and even add their own advanced search bar to their store. All that, and the theme is available for an affordable $250 price tag.

Pros

  • Quick and easy setup
  • Excellent visual storytelling capabilities
  • Great for high-volume stores
  • Fantastic navigation capabilities

Cons

  • Limitations on some customization options
  • Certain modifications require technical assistance

6. Baseline

baseline - Best Shopify Themes for Clothing Stores

Best for: We recommend Baseline for companies with a focus on sharing editorial content. If you’re running a clothing-focused magazine, this theme could be perfect for you. 

Key features

  • Cart and checkout: Slide-out cart, in-store pickups, and cart notes.
  • Marketing and conversion: Blogs, promo popups, banners, and tiles, and recommended products. 
  • Merchandising: Color swatches, image galleries, image rollover and zoom, high-res images and product videos, shipping/delivery information, product tabs, slideshows, and size charts.
  • Product discovery: Breadcrumbs, mega menu, recommended products, collection page navigation, product sorting and filtering and sticky header. 

A colorful, typography-focused theme created by the Switch team; Baseline is a highly customizable solution based on the “Brutalist” design concept. Vibrant color schemes, grids, and type settings allow business leaders to design a completely custom experience for their store. You can also choose from a range of different template orientations when showcasing your products. 

The Baseline theme is quick and easy to setup for companies looking to start selling as quickly as possible. There are a range of marketing and conversion tools built-in for recommended products, promo banners, popups, and tiles. Plus, you can choose from a host of color swatches to make your branding really stand out. 

The Baseline theme comes with plenty of great tools to help your audience navigate your website too, such as size charts, product videos, image galleries, and collection page navigation. There’s mega menu functionality, product filtering and sorting, and even the option to add recommended products to pages and checkouts. Baseline is available for $350 with an unlimited free trial so you pay only when you publish your store. 

Pros

  • Excellent font and typography options
  • Intuitive template customization
  • Modular structure with straightforward blocks
  • Free high-res photos on Shopify Burst

Cons

  • Expensive pricing for the feature set
  • Limited marketing and merchandising features

7. Envy

Envy - Best Shopify Themes for Clothing Stores

Best for: We recommend Envy for visually-focused clothing stores that run a lot of flash sales or limited time promotions. 

Key features

  • Cart and checkout: Cart notes, quick buy, in-store pickups, and slide-out cart.
  • Marketing and conversion: Age verifier, blogs, cross-selling, in-menu promos, promo banners, and promo tiles. Product badges, FAQ page, recommended products, trust badges, and quick view. Stock counter, customizable contact forms, back-in-stock alerts, and countdown timer. 
  • Merchandising: Animation, high-res images, image hotspot, zoom, and rollover. Product options, product video, size chart, usage information, shipping/delivery information, product tabs, lookbooks, image galleries, color swatches and slideshows.
  • Product discovery: Back-to-top button, breadcrumbs, enhanced search, collection page navigation, mega menu, infinite scroll, product filtering, recommended products, and sticky header. 

Perfectly suited to ecommerce stores with a focus on style, Envy will help you to transform the appearance of your fashion store with responsive homepage and product page designs. This multipurpose Shopify theme comes with support for age verification, sticky headers, in-menu promotions, and mega menus, all for the price of $350. 

The Envy theme includes features for running time-based promotions, so you can rapidly increase your conversions. There are various scrolling options to choose from, support for promo popups, banners, and tiles, and you can even include product reviews and badges on each page. Customers can also sign up for back-in-stock alerts if they’re enticed by your product images.

Envy allows companies to enhance their online appearance with image galleries, lists of best-selling recommended products, and collection page navigation for their online shop. There’s also built-in product filtering and sorting to help customers find the right items for their shopping cart.

Pros

  • Excellent features for sales and promotions
  • Fantastic visual capabilities
  • Great navigation tools
  • Easy initial setup

Cons

  • Limited cart and checkout options
  • Expensive pricing 

8. Be Yours

Be Yours - Best Shopify Themes for Clothing Stores

Best for: We recommend Be Yours for smaller brands, dropshippers, and companies looking for a cost-effective premium theme. 

Key features

  • Cart and checkout: Cart notes, gift wrapping, in-store pickups, pre-order, slide-out cart, sticky cart, and quick buy.
  • Marketing and conversion: Blogs, age verifier, countdown timer, cross selling, customizable contact form, FAQ page, and EU translations. In-menu promos, promo banners, and popups. Product reviews, product badges, quick view, stock counter, recently viewed, store locator, trust badges, and recommended products. 
  • Merchandising: Animation, color swatches, before/after image slider, high-res images, image galleries, hotspot, rollover, and zoom. Ingredient and shipping information, lookbooks, product options, product videos, and tabs. Size charts, slideshows, and usage information.
  • Product discovery: Breadcrumbs, enhanced search, mega menu, recently viewed, collection page navigation, sticky header, infinite scroll, recommended products, and product filtering.

Created by the experts at RoarTheme, this $250 premium “Be Yours” theme is fantastic for clothing store owners. Be Yours is best-known for delivering a unique, user-friendly design to businesses from a range of different industries. There are more than 30 sections to experiment with, as well as templates for landing pages, product pages, and collections. 

Be Yours is one of the few ecommerce website themes specially designed for dropshippers. You can enhance your site with cart notes, gift wrapping, pre-order options, and quick buy functionality. The page builder tool also includes access to countdown timers, press coverage options, recently viewed item carousels, and countless other tools to make your online clothing business stand out. 

You can suggest related products in look books, and use animations and testimonials to make your product pages more engaging. There are options for upselling your customers on every page, and you can customize your theme store with product filtering, sorting, and enhanced search. 

Pros

  • Impressive cart and checkout customization
  • Excellent for one-product stores
  • Multiple sections for customization
  • Great marketing, conversion, and merchandising

Cons

  • Some limitations for larger stores
  • Basic customer support

9. Focal

Focal - Best Shopify Themes for Clothing Stores

Best for: We recommend Focal for growing companies looking to increase sales with cross-selling opportunities and visual storytelling. 

Key features

  • Cart and checkout: In-store pickup, quick buy, sticky cart, cart notes, and slide-out cart.
  • Marketing and conversion: Cross-selling, blogs, custom contact forms, EU translations, in-menu promos, promo banners, tiles, and popups. Press coverage, FAQ pages, quick view, recently viewed, trust badges, stock counter, and recommended products.
  • Merchandising: Animation, high-res images, color swatches, image galleries, rollover, hotspot, and zoom. Lookbooks, ingredient information, product options and tabs, product videos, size chart, shipping information, slideshow and usage information.
  • Product discovery: Enhanced search, collection page navigation, recently viewed, product filtering, recommended products, sticky header, and mega menu. 

Another fantastic premium Shopify theme for ecommerce stores with a focus on clothing, the Focal theme is ideally suited to fashion brands. You can adjust and customize the design of your store with over 20 drag and drop sections. There are templates for creating landing pages and product pages, and options for changing colors, animations, and more. 

To improve your chances of increased sales, Focal comes with access to cross selling tools, quick-buy options in carts, and slide out or sticky cart designs. There are customizable contact forms, support for product badges and reviews, and in-menu promotions. You can also add to the modern design of the Focal theme with recommended and recently viewed product carousels.

This highly responsive Shopify theme comes with animation components, image zoom and rollover, and look book functionality. There’s collection page navigation built-in, enhanced search for your homepage layouts, and even sticky headers available. Focal costs $320 for a single store license. 

Pros

  • Easy setup for beginners
  • Excellent cross-selling capabilities
  • Fast loading times for SEO
  • Excellent conversion optimization

Cons

  • Limited customer support
  • Few checkout customization options

10. Capital

Capital - Best Shopify Themes for Clothing Stores

Best for: We recommend Capital for high-volume stores looking to combine editorial content with high-quality visual sections. 

Key features

  • Cart and checkout: In-store pickups, cart notes, and slide-out cart
  • Marketing and conversion: Blogs, cross-selling, product badges, in-menu promos, promo banners, tiles, and popups. Product reviews, recommended products, recently viewed, and stock counter. 
  • Merchandising: Animation, high-res images, color swatches, image galleries, hotspot, rollover, and zoom. Ingredient/nutritional information, product videos, usage information and slideshows. 
  • Product discovery: Enhanced search, mega menu, breadcrumbs, recently reviewed, product filtering, and recommended products. 

Capital is an elegant Shopify theme from the Eight Themes team, with color swatches, mega menus, breadcrumbs, a built-in stock counter, and in-menu promos. The beautiful and stylish theme is available for $350, with an unlimited free trial, and includes 3 different design pre-sets to choose from. There’s infinite scrolling text to help draw attention to your product offers and innovative layouts that allow you to break out of the standard grid design. 

Users can enhance their online store with promo banners, pop-ups, and tiles, as well as carousels showing recently viewed items and recommended products. There are in-menu promos, opportunities for cross-selling, and even product badges available for your Shopify store too. 

This fashion Shopify theme makes checkout and page optimization simple. You can add videos straight from social media into your pages, highlight image galleries, and create unique animations. There’s also the option to choose from a range of customization options like different fonts and colors to make your brand stand out. 

Pros

  • Easy customization
  • Excellent innovative layouts
  • Fantastic merchandising features
  • Cross-selling options 

Cons

  • No quick buy option
  • Limited marketing and conversion features

Choosing the Best Shopify Theme for your Clothing Store

Finding the ideal theme or Shopify template for your store doesn’t have to be as complicated as it seems. There are countless options available for the modern online business within the Shopify theme marketplace, offering a range of features from newsletter popup integration to SEO optimization.

Whether you’re looking for the ideal theme for engaging online shoppers, with in-built wishlist functionality, dynamic snippets, and videos, or you just want a clean design for your ecommerce platform, there’s something to suit everyone on the Shopify theme store. Some web design solutions are even compatible with dropshipping stores and apps!

Good luck finding the ideal themes for your needs, and don’t forget all of the themes above will allow you to make your own customizations, so you can really make your brand stand out. Don’t be afraid to experiment when working on your unique style.

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.

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