River Island deploys RFID and other tech to put customers into new clothes

June 5, 2023

River Island, which has 250 stores in the UK and franchised and partner locations in North America, Europe and the Middle East, uses RFID and other digital tech to make it easier for customers to find and try on clothing. “Because we’re RFID-tagged, you can take four or five items into a fitting room, you hang them on the hook, and a screen pops up and it tells you exactly what you’ve taken into the fitting room,” said River Island CIO Adam Warne. “And then if you want a different size, you can press the screen and somebody will bring you a different size. So, it’s effectively a customer-enhancing experience that saves some hassle.”

Recent News

Bass Pro Shops CEO Focuses on Affordability Amid Inflation

In response to the persistent inflation affecting the economy, Johnny Morris, the founder and CEO of Bass Pro Shops, has reaffirmed the brand’s commitment to affordability. With inflation currently at 3.4%, above the Federal Reserve’s 2% target, Morris acknowledged the reality of rising costs and emphasized that the hunting, fishing, and outdoor sporting brand will maintain its focus on delivering value to its customers.

China is Spending $47.5 Billion For Chip Industry

China is significantly bolstering its semiconductor industry with a historic investment of $47.5 billion, reflecting its strategic push to become a global leader in advanced technology. This substantial fund comes as part of China’s broader ambition to achieve technological self-reliance amid escalating tensions with the United States over chip exports.