Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants
Retail TouchPoints
FEBRUARY 21, 2024
This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies? Happy Returns , a UPS company, has found that 50% of shoppers have abandoned a purchase because the merchant did not offer a convenient way to return unwanted items.
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