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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.

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Counting Down To Forrester’s Technology & Innovation APAC Event For 2023

Forrester eCommerce

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. Companies’ use of consumer data should be helpful instead of harmful or untrustworthy. The tide is turning.

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What I Learned About Sales Technology In 2022

Forrester eCommerce

Inflation cut off the flow of cash into sales technology companies, driving focus back to the fundamentals that established businesses rely on. After working with these companies for the last […]. The roller coaster ride from 2021 continued into 2022, with new and unexpected twists and turns.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details.

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Stitch Fix Taps Amazon Fashion Alum for Product and Technology Role

Retail TouchPoints

Stitch Fix has hired a new Chief Product and Technology Officer to lead the struggling online personal styling service’s technology, product, data science, security and IT teams. However, since Baer joined the company, it has continued to struggle financially. Tony Bacos will begin today and report directly to CEO Matt Baer.

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People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better

Forrester eCommerce

To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”