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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Kissmetrics

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. Now that you have the basics let’s look at an example of a customer journey. A Customer Journey Map Example

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Want It All, Want It Now—How To Handle Customer Service In The Modern eCommerce Environment

MakeWebBetter

Consumers can shop anytime and from anywhere—the store is never closed, and it’s on your smartphone. It’s easy to comparison-shop to find lower prices or better selection. The post Want It All, Want It Now—How To Handle Customer Service In The Modern eCommerce Environment appeared first on MakeWebBetter.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. While customers continue to cook more, we are seeing different shopping behaviors based on how individual customers are experiencing the current inflationary environment,” said McMullen.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.

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Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Retail TouchPoints

These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition. Now more than ever it’s important for retailers to create fresh, engaging and curated experiences to drive engagement and unlock growth with customers.”.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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Listen to the Customers Who Rely on Our Services

ChannelSale

To learn whether or not a service is effective or top-notch, the reviews provided by past customers are helpful. Many of the customers have taken up the services by utilizing their site. They certainly provide the best customer service. The post Listen to the Customers Who Rely on Our Services appeared first on.