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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. They’re checking their email, browsing social, listening to music, even playing games.

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How UpSellit Maximizes Revenue for Fashion & Apparel Brands 

UpSellIt

The fashion industry is undoubtedly having a major moment. For fashion and apparel retailers, this history-making benchmark is a golden opportunity to turn each website visitor into maximized revenue. First up: The fashion industry. Here are examples of how each experience can greatly benefit fashion and apparel marketers.

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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

One consideration is that the bottom five industries experience a lot of price comparison shopping, making it extremely sensitive to cost differences against competitors. Fashion & Apparel, for example, sent 186% more emails than Beauty & Cosmetics. Not necessarily. And, of course, the big factor is human behavior.

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5 Ways to Use Pinterest to Grow Your Ecommerce Business

SellBrite

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Add ‘Shop the Look’ Pins. One recent change is the introduction of Shop the Look Pins. Pinterest is constantly evolving to meet the changing needs of its users.

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Ecommerce Sales Funnel: Content Strategy to Increase Interest

ecomdash

What’s going through your customer’s head at this stage is hard to pinpoint exactly, but we can break it down into two broad categories: Comparison shopping. Lookbooks (for visual industries like fashion). Customer Journey. Evaluating potential solutions to their problems. The first category is self-explanatory. How-to guides.

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3 Must Have Ecommerce Competitor Pricing Strategies For Your Store

Shopping Signals

And, around 20% of e-commerce website visits come from price comparison shopping engines. Price comparison engines rank different offers from various e-commerce websites based on multiple criteria, and shoppers can easily see all offers from the cheapest to the most expensive with just a click or tap on their screen.

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How to Forecast Demand in Retail (2020)

Retalon

On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Increasingly tech-savvy customers comparison shop not just against competitors, but even against a retailer’s other sales channels. But those factors are just the tip of the iceberg.

Retail 41