Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper
Retail TouchPoints
SEPTEMBER 27, 2023
Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. They’re checking their email, browsing social, listening to music, even playing games.
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