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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

For example, social media was cited as the top touch point ( 40% ) for driving awareness. As consumers progress through the consideration stage, other channels such as company websites and review or ratings repositories surge in importance, while things like social media and word-of-mouth become less important.

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Exploring Upsellit’s Coupon Experience Solution

UpSellIt

If a shopper uses a coupon code they received from a social media influencer, we block harmful browser extensions from scraping that code and sharing it with millions of users. Up to 8% of your website visitors may be distracted by browser extensions that give away discounts and encourage comparison shopping.

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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

Statistics confirm that there were over 215 million new social media users as of October 2023 compared to the same time in 2022 to increase social commerce. Mobile shopping continues its rapid rise to constitute over 63% of e-commerce sales. Also, the number of smartphone users will increase from 6.4

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Why SaaS Brand Advocacy is More Important than Ever in 2021

Kissmetrics

Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. When you encourage employees to regularly promote your content with their own social media audiences, you essentially amass a small army of promoters you can call on time and time again.

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Casual Observations on Social e-Commerce

GetElastic

While my purchases via social media are limited in scope, I’m fascinated and admittedly a bit hooked on what’s new on these apps for sale. As I peruse social media for the next thing I must have, I’ve noticed a few app’s best practices catch my eye, and keep my cart full. The setup is flawless.

eCommerce 146
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Warrick Lambert Takes the Helm at Genie Shopping Amid Growth Surge

365 Retail

Lambert rejoins the company after a 12-year hiatus, stepping in at a time when Genie Shopping is experiencing a remarkable year-on-year revenue growth of 172% in 2023. The company’s accelerated growth has been propelled by a surge in online shopping and a strategic shift towards a Comparison Shopping Services (CSS) model.

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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Kissmetrics

Because of the huge growth in social media , Lucy’s looking to streamline the interaction process on social media without losing the “personability” of the brand. If we were looking at this from a traditional sales funnel point of view , she’s at the “comparison shopping” stage. All you have to do is ask.

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