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Productcaster launches as Google comparison shopping service partner for European retailers and agencies

Retail Technology Review

This week sees the launch of Productcaster, one of the first agencies in the UK to run a Comparison Shopping Service (CSS) approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU's antitrust ruling last year.

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The Rise of the Digital Showroom

Retail TouchPoints

Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy. Brian Walker is Technology Director for Grow.

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Exploring Upsellit’s Coupon Experience Solution

UpSellIt

Backed by behavioral data and award-winning technology, Upsellit’s solutions are tailored to align with client’s goals and key performance indicators. Up to 8% of your website visitors may be distracted by browser extensions that give away discounts and encourage comparison shopping. if desired.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time. In total, retail technology company Narvar estimates that about 40% of retailers are charging return fees this year, and that figure is up from 31% in 2022.

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Warrick Lambert Takes the Helm at Genie Shopping Amid Growth Surge

365 Retail

Lambert rejoins the company after a 12-year hiatus, stepping in at a time when Genie Shopping is experiencing a remarkable year-on-year revenue growth of 172% in 2023. The company’s accelerated growth has been propelled by a surge in online shopping and a strategic shift towards a Comparison Shopping Services (CSS) model.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels. Executive Summary.

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Next Level RFP for Evaluating an eCommerce Provider

GetElastic

You aspire to be an innovator and leverage the newest technology to gain a competitive advantage in the market. When evaluating providers, look at some key factors as you comparison shop: How does the provider stack up against others? Step 2: Initial Research. Who are their customers? Step 3: Initiate the Conversation.

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