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Want It All, Want It Now—How To Handle Customer Service In The Modern eCommerce Environment

MakeWebBetter

Consumers can shop anytime and from anywhere—the store is never closed, and it’s on your smartphone. It’s easy to comparison-shop to find lower prices or better selection. The post Want It All, Want It Now—How To Handle Customer Service In The Modern eCommerce Environment appeared first on MakeWebBetter.

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Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

Details like sale prices and price drops have been part of Google search results for some time, but the new badge offers more details on specific promotional offers to make comparison shopping directly in search easier.

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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Kissmetrics

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. Now that you have the basics let’s look at an example of a customer journey. A Customer Journey Map Example

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Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Retail TouchPoints

These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition. Now more than ever it’s important for retailers to create fresh, engaging and curated experiences to drive engagement and unlock growth with customers.”.

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Upsellit Awarded “Best Use of Data & Insights” at 2024 US Partnership Awards

UpSellIt

With a focus on collaborations that drive tangible customer or business value, these awards honor campaigns that demonstrate creativity, support, and serve as catalysts for growth. Upsellit also tackled comparison shopping with intelligent recommendations for out-of-stock products and generated urgency by highlighting popularity and scarcity.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. While customers continue to cook more, we are seeing different shopping behaviors based on how individual customers are experiencing the current inflationary environment,” said McMullen.