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Best Comparison Shopping Sites – Google Shopping Vs Nextag Vs Bing Vs Shopping.com

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Comparison shopping engines are a great way to market and generate sales for your online store. Chances are, you’ve already used comparison shopping sites in the past and just didn’t realize it. Anyway, a comparison shopping engine allows a.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

The APPRL acquisition expands Klarna’s roster of marketing services by allowing retailers to connect directly to relevant content creators in order to create social shopping content and track campaign results through Klarna. “As HERO and APPRL aren’t Klarna’s first forays into social commerce.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

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Warrick Lambert Takes the Helm at Genie Shopping Amid Growth Surge

365 Retail

Genie Shopping, a leading UK retail price comparison engine , has appointed performance marketing expert Warrick Lambert as its first-ever Chief Executive Officer. The company’s accelerated growth has been propelled by a surge in online shopping and a strategic shift towards a Comparison Shopping Services (CSS) model.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. She leverages 25+ years in omnichannel retail with a focus on brands, covering digital strategy and store operations, registry, marketing, tech selection, and organizational design. Bringing Luxury Online.

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