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Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

Retail TouchPoints

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. In a bid to improve product discovery across shoppers’ digital commerce journeys, retailers have been investing heavily in personalization.

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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year? Why Do Customers Return Electronics?

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How Consumer Electronics Brands Can Win on Singles’ Day 

ESW

In particular, the consumer electronic industry can tap into shoppers’ desires to gift themselves upgraded products during this worldwide sales event. In 2009, the ecommerce giant launched a 24-hour online shopping event, which reached a record $38 billion in sales in 2019. But does it pay off for consumer electronic brands?

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Amazon Prime Day(s) 2020: Consumer Electronics is the Big Winner

ChannelAdvisor

This data is also not a proxy for overall e-commerce activity or the performance of any individual business, including ChannelAdvisor. Based on our data, consumer electronics and related categories were the big winners. This analysis does not include all categories supported by ChannelAdvisor.

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How to Manage Your E-Commerce Inventory

ChannelAdvisor

If only managing e-commerce inventory was as easy as running a lemonade stand. Real e-commerce companies must manage multiple moving parts of their business — the most complex of which is inventory management. Inventory management for e-commerce sites big or small is crucial for survival. Low on product?

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E-Commerce Marketing Tips for Consumer Electronics Industry

Prisync

Running a consumer electronics ecommerce store is difficult. In this blog post, we’re going to look at a range of different marketing tips for the e-commerce consumer electronics industry. Consumers look to your social channels to help guide their decision-making process. Social Media.