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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year? Bought the wrong item: 14.3%

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Amazon Anywhere Offers In-Game Shopping for Real-World Products

Retail TouchPoints

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps. Screenshot from Niantic’s new game, Peridot.

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Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers

ChannelAdvisor

. — First up: the fast-growing consumer electronics market. According to eMarketer, 39% of consumer electronics purchases will be made online in 2019, far surpassing the rate of e-commerce itself. If your products are not what the consumer expects, you may have a higher return rate.

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

A pilot program at a European retailer tested a game focused on a specific product knowledge area strategically chosen to sell new Bosch and Siemens high-end washing machines. Because the training game was available on associates’ mobile devices, they could play frequently, trying out multiple scenarios as they sought to improve their scores.

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Time for retailers to take stock of shipping costs; playing the waiting game won’t win

365 Retail

Claire Webb from Advanced Supply Chain Group looks at why playing a waiting game won’t help retailers beat soaring shipping costs. Playing the waiting game. If anything, transportation prices are likely to continue to rise in the coming months and playing a waiting game will prove futile and even damaging for British retailers.

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Amazon 4-star opens in the UK

365 Retail

including consumer electronics, toys, games, books, kitchen, home, and more. On opening day, customers will see Mattel’s must-have toys, the newest building sets from LEGO, best-selling books near Bluewater, Joseph Joseph’s trending kitchen gadgets, and a variety of highly-rated consumer electronics, just to name a few.

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Why Brands Should Consumerise B2B Experiences

ESW

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. Consumer electronics brands that consumerise the B2B experience also have the freedom and ability to determine online product availability.

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