article thumbnail

Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

article thumbnail

How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries. This technology blends public and private cloud services to deliver the perfect environment for processing, storing and scaling data.

Consumer 240
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 238
article thumbnail

Digitally Reinventing The Retail Store With Mobile

RTP blog

Today, mobile-enabled City Furniture associates have access to customer data and analytics-driven information to make personal product recommendations, leading to more than 28% increase in in-home warranty revenue.

Mobile 300
article thumbnail

As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

Integrate your systems: In order to successfully prepare for in-store and virtual appointments, associates need far more than context into daily schedules; they also need access to rich customer data. To execute flawlessly, the appointment experience needs to integrate with all other systems.

Retail 305
article thumbnail

Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Retailer priorities have shifted slightly since the last State of Marketing report, according to panelist Megan Hostetler, a Salesforce Product Marketing Manager focused on Retail and Consumer Goods. Last year the top priority was engaging customers in real time. Currently, only 35%.

Webinar 282
article thumbnail

How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

From price optimization to crafting hyper-personalized experiences and forecasting consumer trends, artificial intelligence is unlocking the potential for more captivating, innovative, and profitable marketing strategies. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.