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Shoppers are Aware of Amazon’s Alexa, But is Alexa Aware of Your Brands?

ItemMaster

In order for these devices to actually be useful and valuable to the end consumer, with regard to the fast moving consumer goods (FMCG) market, the applications and skills kits used to power them must be fueled by structured data.

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A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

Personalization is the ability to use mass-consumer and individual data to customize content and web interfaces to the user. Personalization stands out from traditional marketing allowing one to one conversations with consumers. Good personalization can increase engagement, conversions, and decrease time to transaction.

eCommerce 231