Kissmetrics

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world.

Social Media 275

Social Media Marketing Beauty and Health Events 275

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. Live shopping also is much more mainstream in China than it in Western markets.

Social Media 304

Social Media Marketing Gifts Channel 304

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 289

Webinar Consumer Payments Marketing 289

RetailMinded

AUGUST 17, 2023

ASD Market Week, the nation’s premier consumer goods trade show connecting retailers and vendors across categories that include home goods, apparel, accessories, beauty and more, will once again welcome the Independent Retailer + Sellers Conference produced by Retail Minded.

Marketing 98

Marketing Retail Arts Accessories 98

Retail TouchPoints

MARCH 18, 2024

“Generative AI has only been publicly available as a friendly user interface since November 2022, and it’s already being embedded in retail operations such as customer service, marketing and even new shopping experiences,” said Michelle Grant, Director, Strategy and Insights for Retail at Salesforce in an interview with Retail TouchPoints.

Retail 317

Retail SEO Operations Consumer Goods 317

RIS News

SEPTEMBER 29, 2023

Delve into the exciting intersection between retail, consumer goods, AI, marketing, and fashion, and learn how companies are strategically positioning themselves at the forefront of these innovations.

Marketing 64

Marketing Consumer Goods Fashion Consumer 64

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

In the rapidly evolving world of retail and consumer packaged goods (CPG), staying ahead of the competition is a constant challenge. Traditional marketing strategies alone are no longer sufficient in today’s digital age. This data helps companies make informed decisions about marketing and branding strategies.

Marketing 95

Marketing Retail Games Customer Loyalty 95

Forrester eCommerce

SEPTEMBER 28, 2018

For many in the retail and consumer goods industries, this is the most crucial time of the year. The holiday season is upon us once again. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […]

Search Marketing 240

Search Marketing Toys Electronics Clothing 240

Retail TouchPoints

AUGUST 17, 2023

This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries. As we look ahead, AI and hybrid cloud technologies offer robust solutions to the challenges within the retail and consumer goods landscape.

Consumer 246

Consumer Payment Services Food and Beverages Supplies 246

BigCommerce

AUGUST 17, 2017

So how can your brand reach consumers, and convert them? The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

Groove

FEBRUARY 27, 2024

Santiago, with a rich background in consumer goods and digital sectors, dives into Cutter & Buck's transition from a golf-centric brand to a premium lifestyle label with long-lasting, consumer-favorite products. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Retail TouchPoints

JULY 11, 2023

These growth rates present big opportunities for brands, especially those that want to reach digitally savvy consumers in new markets. Younger consumers are especially open to buying from brands beyond their own borders. In 2024, retail sales worldwide are expected to reach $30.6 trillion, a 4.3% ” 4.

Fulfillment 264

Fulfillment Consumer Download Consumer Goods 264

Retail TouchPoints

MAY 13, 2022

Her career, spanning more than 20 years, includes general management, marketing and commercial responsibilities including global consumer goods, payments, ecommerce and digital marketing.

Payment Services 278

Payment Services Consumer Goods Management Operations 278

RetailMinded

FEBRUARY 15, 2023

Denver, CO (February 15, 2023) – The Independent Retailers & Sellers Conference is proud to return to ASD Market Week at their upcoming Las Vegas trade show, which will be held February 26 to March 1, 2023. About ASD Market Week ASD Market Week is a part of Emerald Expositions and based in Los Angeles, CA.

Marketing 98

Marketing eCommerce Retail Presentation 98

365 Retail

APRIL 26, 2021

The owner of Poundland has announced plans to list its shares in Warsaw instead of London, in its multibillion-pound stock market float. Poundland owner Pepco has announced stock market float plans (Pepco/PA). Poland is where this business started in 2004 and is still our biggest market,” he said. “It

Marketing 121

Marketing Apparel Consumer Goods Retail 121

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Therefore, we are providing another update on eCommerce digital marketing trends and observations during the COVID-19 pandemic. Key Performance Indicators – Consumer Goods.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Salsify

JUNE 11, 2020

Spurred by the COVID-19 outbreak, the recent increase in demand for consumer goods has exposed weaknesses in the go-to-market process for brands. While toilet paper, paper towel, and hand sanitizer supplies ran short, other “essential” products saw record sales.

Channel 78

Channel Marketing Consumer Goods Supplies 78

Retail TouchPoints

AUGUST 20, 2020

Traditional retailers are sitting on a powerful competitive weapon, and they’ll continue to operate less efficiently, lose market share and leave millions in new revenue streams and profits on the table unless they pull the trigger. You have, as retailers, the most valuable asset: commercial-intended consumer behavior data,” he said.

Retail 234

Retail Consumer Goods Omnichannel Mobile 234

Retail TouchPoints

SEPTEMBER 9, 2022

Corporate executives are prioritizing digital transformation — even ahead of tackling market and economic instability and accelerating growth for their businesses, according to a new survey conducted by Decentralization Deciphered (D2), a subsidiary of Emerald Holding, Inc. The rapid emergence and dominance of Web 3.0

Customer Loyalty 304

Customer Loyalty Consumer Goods Customer Experience Technology 304

Optimizely

MAY 22, 2018

B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. The company creates software and gear for musicians, composers, producers and sound designers, and you might think their marketing would be a bit boring and technical. But you’d be very, very wrong.

Marketing 150

Marketing Social Media Fashion B2C 150

Retail TouchPoints

SEPTEMBER 29, 2020

Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Fashion 264

Fashion Management Outdoor Consumer Goods 264

Omnisend

OCTOBER 6, 2020

The season hosted eight CEOs and marketing executives from across the DTC world who shared their stories and insights on growing their business, engaging marketing tactics, changing customer behavior, and more. People share experiences from these events, but we also talk a lot about marketing and Amazon, and some agency stuff.

eCommerce 109

eCommerce Marketing Shopify Small Business Retail 109

Retail TouchPoints

AUGUST 17, 2023

Magni is a 20-year-plus veteran of McKinsey & Company with extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality and grocery. Magni will begin on Aug. 21, 2023 and report directly to President and CEO-elect Tony Spring.

Customer 246

Customer Apparel Gifts Consumer Goods 246

Retail TouchPoints

FEBRUARY 27, 2024

While the report primarily focuses on how AI can optimize store layouts and marketing strategies, there is an underlying message on data security. Her team consists of over 50 brokers, service specialists and consultants focused on risk management and insurance for the retail, wholesale and distribution of consumer goods.

Payment Services 278

Payment Services Retail POS Operations 278

Retail TouchPoints

MAY 1, 2023

So despite the slowdown, there are still opportunities for growth-minded operators in the retail and consumer goods industry to win buy-in through 2023. All locations are at capacity with appointments due to high customer demand and have close to zero marketing spend. Tip 3: Get your CAC and LTV in order.

Retail 274

Retail Beauty and Health Omnichannel Operations 274

Retail TouchPoints

DECEMBER 14, 2021

Direct-to-consumer (DTC) brands, along with some of the savviest big-name marketers (like Starbucks , Nike and adidas ), purposefully focus on their first-party relationships and the data that flows from them. There’s been a similar situation in terms of the distribution of all manner of consumer goods.

Consumer Goods 264

Consumer Goods Consumer Channel B2C 264

Retail TouchPoints

NOVEMBER 28, 2022

What people think about when they focus on retail innovation is the tech side of the business — next-generation marketing tools, cutting-edge last mile vehicles, frictionless checkout — but there is still plenty of innovation happening in the more foundational strategies of running a retail business.

Department Stores 290

Department Stores Consumer Consumer Goods Retail 290

Retail TouchPoints

MAY 1, 2023

So despite the slowdown, there are still opportunities for growth-minded operators in the retail and consumer goods industry to win buy-in through 2023. All locations are at capacity with appointments due to high customer demand and have close to zero marketing spend. Tip 3: Get your CAC and LTV in order.

Retail 240

Retail Beauty and Health Omnichannel Operations 240

Retail TouchPoints

FEBRUARY 1, 2023

While sustainability and climate change were already topics of conversation, the pandemic put them into overdrive with more people thinking about where, how and why they purchase the consumer goods they use. As true digital natives, Gen Z has proven to be more sophisticated, critical consumers of media than any generation before them.

Retail 273

Retail Travel Apparel Consumer 273

Ecommerce Platforms

SEPTEMBER 21, 2020

If you’re bothered about eCommerce’s future and how all that’s happening in 2020 will influence your industry and market, this report will help you make sense of it. Key Takeaways: Ecommerce Digital Marketing Trends in 2020. Ecommerce Consumer Demand Trends. Post-Pandemic Ecommerce Digital Marketing Trends.

Beauty and Health 118

Beauty and Health eCommerce Shipping Costs Outdoor 118

Retail TouchPoints

APRIL 15, 2021

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. A Forrester report titled Geopolitical Disruption Demands Local Trust reveals that existing consumer demands for local, relevant experiences have compounded during the pandemic. Marketers tend to default to homeland digital profiles.

Consumer 232

Consumer Marketing Technology Clothing 232

ROI Revolution

JUNE 3, 2019

Welcome to the first edition of ROI Revolution’s Monthly Marketing News Recap! Each month, we’ll be scouring our sources for the latest news, videos, and more to bring you a panoramic view of an always-transforming digital marketing landscape. So, how does this affect marketers? Google Marketing Live 2019.

Marketing 68

Marketing Social Media Subscription Books 68

ROI Revolution

JULY 25, 2019

Welcome to lucky edition #3 of ROI Revolution’s Monthly Marketing Recap series! Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Marketing News Highlights. Ecommerce + Consumer Packaged Goods. Pet supplies.

Marketing 68

Marketing Social Media Cryptocurrencies Cryptography 68

Retail TouchPoints

JUNE 6, 2023

While that’s attractive marketing fodder for retail CMOs who want to appeal to environmentally minded consumers, CFOs will appreciate the potential profitability of selling an article of clothing not just once but twice or more in the circular economy. Lindsey Peters is Retail and Consumer Goods Industry Lead at Celonis.

Shipping Costs 278

Shipping Costs Clothing Merchant Services Shipping 278

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Taking a Long View to Optimize Marketing Spend.

Omnichannel 261

Omnichannel Channel Shopify Operations 261

Retail TouchPoints

MAY 11, 2023

For example, a consumer goods brand could generate packaging designs and ad images based on text prompts on seasonal trends, while a fashion designer could generate custom images for marketing to resonate with an individual’s style preferences and shifting consumer tastes.

Banking 297

Banking Blog Consumer Goods Fashion 297

Retail TouchPoints

JULY 10, 2023

One of the biggest problems I saw on the market when I was walking through CVS and Walgreens is, everything’s in a capsule. In the world of consumer goods it’s so easy to get stale ,” said Okusa. Everything is in opaque packaging and plastic bottles. You have no idea what’s inside.

Beauty and Health 270

Beauty and Health Subscription Information Consumer Goods 270