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Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

For many in the retail and consumer goods industries, this is the most crucial time of the year. The holiday season is upon us once again. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […]

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Two of the biggest challenges are ecosystem alignment and data connectivity.

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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

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Top 9 Ecommerce Trends to Expect in 2021

ROI Revolution

Other retailers had to pivot their promotion schedule due to supply chain hiccups caused by the pandemic, with 60% of consumer goods brands being forced to cancel promotions. . At the same time, consumers will continue to expect the fast and free shipping they’ve grown accustomed to. .

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.

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