Forrester eCommerce
FEBRUARY 3, 2021
Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*
ESW
SEPTEMBER 1, 2023
American consumers spent an astounding $1.29 Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Retail TouchPoints
AUGUST 30, 2022
Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. For today’s consumers who seek instant gratification, experiencing this is a nightmare. The same holds true for consumer electronics retailers.
ESW
NOVEMBER 7, 2023
In particular, the consumer electronic industry can tap into shoppers’ desires to gift themselves upgraded products during this worldwide sales event. Does Singles’ Day Make Sense for Consumer Electronic Brands? But does it pay off for consumer electronic brands?
ChannelAdvisor
OCTOBER 15, 2020
Although Amazon Prime Day is an Amazon event, many other retailers and marketplaces also promote sales and consumers are primed to shop. Based on our data, consumer electronics and related categories were the big winners. Clearly, consumers took advantage of deals to stock up on all sorts of electronic gadgets. .
Forrester eCommerce
APRIL 3, 2023
First, they’re positioned as the next “must have” consumer electronics device (think Neil Stephenson’s 1992 Snowcrash vision […] The story arc of these conversations has been similar for at least a decade (though we seem to have collective amnesia).
Salsify
JANUARY 29, 2019
Your consumer electronics brand is under attack from all angles—especially within the digital landscape. As one of the fastest growing segments with YOY online growth around 16%, and whose yearly spend per buyer hovered around $590, consumer electronics brands have a rare, and huge, opportunity to nab market share.
Expert insights. Personalized for you.
430 
Let's personalize your content