How to Sell Consumer Electronics Online

Salsify

Your consumer electronics brand is under attack from all angles—especially within the digital landscape. As one of the fastest growing segments with YOY online growth around 16%, and whose yearly spend per buyer hovered around $590, consumer electronics brands have a rare, and huge, opportunity to nab market share. Electronics Trend Watch

Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester's Customer Insights

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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Is Building Consumer Electronics Crazy?

eCommerceFuel

If you have an idea to try to create an electronic consumer good, is it worth it? You’ll learn: Whether creating an electronic consumer good is worth it. Whether you need an electrical engineering degree to create an electronic consumer good.

Amazon Prime Day(s) 2020: Consumer Electronics is the Big Winner

ChannelAdvisor

Although Amazon Prime Day is an Amazon event, many other retailers and marketplaces also promote sales and consumers are primed to shop. Based on our data, consumer electronics and related categories were the big winners.

Samsung merging its mobile and consumer electronics groups

Retail Wire

Samsung Electronics is merging its consumer electronics and mobile business units. The new group will now be known as Set Division. It will be led by JH Han, who was promoted to CEO. Mr. Han has plans to take a central role in Samsung’s television business and is expected to focus on finding “synergies among the different businesses in the Set Division” to develop new technologies and drive sales and profits. in-article

Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers

ChannelAdvisor

— First up: the fast-growing consumer electronics market. According to eMarketer, 39% of consumer electronics purchases will be made online in 2019, far surpassing the rate of e-commerce itself. We asked Brittney Procopio, one of our executive account managers, which strategies and tips should be top of mind for consumer electronics sellers. . If your products are not what the consumer expects, you may have a higher return rate.

E-Commerce Marketing Tips for Consumer Electronics Industry

Prisync

Running a consumer electronics ecommerce store is difficult. In this blog post, we’re going to look at a range of different marketing tips for the e-commerce consumer electronics industry. To get a greater understanding of how you can apply these tips to your own electronics e-commerce brand, we’re going to take a deep dive look into success stories from consumer electronics sellers. Social marketing strategy for consumer electricals.

CES 2021 Highlights: COVID-Accelerated Innovations, 5G and Privacy Issues Dominate

Retail Touch

Owned and produced by the Consumer Technology Association (CTA) , the virtual event featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming. .

ChannelAdvisor’s Brand Analytics Helps Electronics Seller Power Double-Digit Growth Without Increasing Ad Spend

ChannelAdvisor

The following is a case study featuring a leading consumer electronics brand that leveraged ChannelAdvisor Brand Analytics to dramatically decrease Buy Box losses on Amazon. What’s more, the electronics seller says its team made an important observation.

Enjoy Technology says it has a prospective buyer that would keep it alive

Retail Dive

Asurion, which insures and repairs consumer electronics, has emerged as lender, prospective buyer and future operator of the bankrupt Enjoy

How Consumers Shop for Electronics: Research, Compare, Repeat

Salsify

Nowhere does the omnichannel shopping experience stretch between in-store and digital more than with consumer electronics. The journey is uncertain, often changing with each consumer, their need and location. One thing’s for sure: Consumers do their research. Customer Experience Consumer Marketing Electronics

The Top Ecommerce Trends for Electronics Brands | Salsify

Salsify

You might expect electronics brands to naturally align with ecommerce environments — after all, both are inherently digital. Traditionally, however, there’s been a disconnect between consumer electronic sales and agile online markets.

How COVID-19 Has Changed Consumer Behavior

Wiser

To find out how much, Wiser Solutions surveyed more than 2,200 consumers in the U.S. Overall, the average consumer has changed their behavior due to the virus and stopped going out in public as much as they had before its spread. Consumer electronics – 23 percent.

Best Buy cutting jobs as consumer shopping behavior changes

RetailWire

Keegan Shoutz, a spokesperson for the consumer electronics chain, didn’t offer specifics on the retailer’s plan but said, “Our workforce will need to evolve to meet the evolving needs of customers while providing more flexible opportunities for our people

New tech at CES focuses on improving consumers’ lives

Retail Wire

While some big name companies have withdrawn from exhibiting at the annual Consumer Electronics Show (CES), that hasn’t stopped others from bringing their technological innovations to Las Vegas. Many of the products on display use technology to make the lives of consumers healthier and happier with products designed to assist in health and beauty activities.

2021 Ecommerce Deep Dive: Electronics Data, Trends, + Stats

ROI Revolution

The electronics sector is one of the many industries that witnessed significant growth online in 2020, with ecommerce up across the board due to COVID-19. Online electronics sales reached new heights last year and are expected to break more records in the years to come.

[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register.

What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean? Many of the earliest and most popular direct-to-consumer brands gained their followings online, such as Casper, Bonobos, and Dollar Shave Club.

YoY Comparison of Top-Selling Amazon Products Tells the Tale of Two Unprecedented Years

Retail Touch

New data from Amazon portrays recent shifts in consumer behavior through the lens of the top-selling products on the platform. Compared to this same time last year, consumers are entertaining more, traveling more and dressing up — although they are not forgoing the sweatpants altogether.

October 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Latest stats: Consumer electronics + COVID-19. Consumers spent nearly 8 hours online per day – up over an hour from the year before and 90 minutes from 2018. In line with that increased digital time, the consumer electronics industry has seen some significant growth.

What COVID-19 Has Taught Us About eCommerce Spending

RetailMinded

However, these consumer shopping behaviors vary from shopper to shopper and even between retail segments. To truly gauge how consumer behaviors have pivoted among retail categories and demographics, PFS recently surveyed 2,000 US consumers. Consumer Electronics.

The Ultimate Guide To Amazon Electronics

CPC Strategy

Amazon has been selling consumer electronics for 20 years. The post The Ultimate Guide To Amazon Electronics appeared first on Retail Performance Marketing Blog - CPC Strategy. The category launched in 1999, just 4 years after the company’s start as an. Read More. Amazon Marketplace

August 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2.

Amazon to open its own department stores

Retail Wire

Amazon.com plans to open several large retail stores in California and Ohio that will offer many of the popular apparel, consumer electronics, household and other brands sold in major retail chains.

Best Buy to close all its Mexican stores

RetailWire

The consumer electronics retailer operates 49 stores in Mexico Best Buy is permanently closing all its stores in Mexico, having determined that a spike in COVID-19 cases in that country would negatively impact its overall performance.

Amid Supply Chain Woes, One Area of Retail Has a Product Glut — Resale

Retail Touch

And increasingly, consumers are reselling those items rather than leaving them to gather dust or putting them out on the curb — particularly as a growing number of digital resale platforms make that process easier than ever before. Shifting Consumer Sentiment Lifts Secondhand Stigma.

Retail sales increased nearly four percent in January

Retail Wire

percent last month and dollar volume at consumer electronics and appliance retailers increased 4.6 Retail sales rose 3.8 percent in January, following a revised 2.5 percent decline in December, according to the Commerce Department. E-commerce sales were up 14.5 percent. Spending fell one percent at restaurants, bars and gas stations. in-article

BestBuy Canada & ChannelSale

ChannelSale

Canada’s largest and most successful consumer electronics retailer is online. With over $4 billion annual revenue it opens a huge opportunity for online retailers selling consumer electronics, fitness equipment, luggage and baby products as well.

Best Buy CFO expects price competition to heat up

RetailWire

Best Buy chief financial officer Matt Bilunas said the consumer electronics chain expects a more promotionally driven market as inventories rise and retailers seek to match sales comps from last year when the stay-at-home trend boosted sales.

Best Buy expects to take a hit from inflation

Retail Wire

percent during the first quarter and earnings were down as the consumer electronics chain reported a modest increase in inventory. Best Buy’s sales fell 8.5 The retailer reduced its forecast for the year, but CEO Core Barry was confident in its future prospects. Even with the expected slowdown this year, we continue to be in a fundamentally stronger position than we were before the pandemic from both a revenue and operating income rate perspective,” she said. in-article

Data-Driven Tactics to Improve Your Electronics PDP on Amazon

Salsify

Amazon has surpassed Best Buy in US consumer electronic sales, according to the 2018 Gartner L2 Digital IQ Index. Electronics Amazon Increase Sales Volume and RevenueIt's no surprise that shoppers are turning online to the giant's product detail pages to compare models, prices, and brand quality. Convincing shoppers that your product is worth the investment, means giving them necessary information and content on Amazon's site.

Retail sales growth slowed in July

RetailWire

Consumer electronics stores saw the biggest monthly gain in July (+22.9) Retail sales grew 1.2 percent in July, down significantly from the 8.4 percent jump in June, according to the Commerce Department. while big box (-0.2 percent), home improvement (-2.9

2021 Ecommerce Industry Stats Deep Dive: Home Goods, Electronics, Apparel, Personal Care, CPG, Grocery, & Auto

ROI Revolution

Consumers spent nearly 8 hours online per day – up over an hour from the year before and 90 minutes from 2018. As the pandemic continues to disrupt the expectations of consumers and retailers alike, what does the future hold for the most significant industries in the market?

Gap, Reliance Retail Partner to Sell Brand in India

Retail Touch

Altogether, the company has 150 million customers and operates in the fashion, lifestyle and consumer electronics verticals. Gap Inc. has named Reliance Retail Ltd. as its official retailer across all channels in India.

Reflections on IFA 2020

Forrester's Customer Insights

However, neither the excitement nor the experience could hide the fact that the consumer electronics industry struggles in times of […]. Last week, IFA 2020 took place both in Berlin and virtually. I attended the virtual fair, which was an excellent experience.

Best Buy takes its business into America’s back yards

Retail Wire

Best Buy is taking its retailing act outdoors by selling grills and other appliances consumers can use to entertain in their yards. The consumer electronics retailer has said that it will offer free delivery and on-site assembly on some of its grills. It will also take away old grills for $29.99. in-article

Delayed school openings and online learning a mixed bag for retailers

RetailWire

Delays in school openings and a shift to remote learning will hurt apparel retailers but could benefit those selling consumer electronics.

Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold

Retail Touch

The idea was to bring the store experience to consumers’ homes via a technology-powered “mobile store” operation, with an initial focus on telecommunications and consumer electronics ( AT&T and Apple are partners in the U.S.).

14% overall uplift in revenue per user

Dynamic Yield

The largest consumer electronics retailer in Europe sees 14% overall uplift in revenue per user from all personalized experiences. The post 14% overall uplift in revenue per user appeared first on Dynamic Yield. Case Studies

What to Expect From CES 2021?

Forrester's Customer Insights

For the first-time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris or IFA in Berlin, this is one of the few key global technology and innovation events.

Mike Mohan stepping down as Best Buy president

Retail Wire

Mike Mohan is stepping own as president and COO of Best Buy after 17 years with the consumer electronics chain. The retailer is not planning to replace him and will instead spread his duties across members of its executive group.

Engage With Apple to Engage With Patients

Forrester's Customer Insights

Apple, it turns out, is not just a company that knows how to build high-end consumer electronic devices. In yet another sign that Apple has its sights fixed solidly on the healthcare industry, the company has secured a strategic partnership with another national health insurer, Aetna. It also knows how to convince other companies to […

Fry’s Electronics is going out of business

RetailWire

Fry’s Electronics is closing all 31 of its stores as “a result of changes in the retail industry and challenges posed by the Covid-19 pandemic.” The consumer electronics retailers said it has shut down operations and begun winding down the business