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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year?

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How COVID-19 Has Changed Consumer Behavior

Wiser

and Canada has significantly affected both brick-and-mortar and online retailers. To find out how much, Wiser Solutions surveyed more than 2,200 consumers in the U.S. Overall, the average consumer has changed their behavior due to the virus and stopped going out in public as much as they had before its spread. and Canada.

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

As consumer appliances grow ever more sophisticated, it can be a challenge for retail salespeople to stay up to speed on every high-tech element blinking, beeping and buzzing in the latest washing machine or dryer — but it’s essential. for associates at several large consumer electronics retailers.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Lockie Andrews – Catalyst Consulting Lockie Andrews at Catalyst Consulting is celebrated for her holistic view of digital transformation in retail and eCommerce.

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What COVID-19 Has Taught Us About eCommerce Spending

RetailMinded

However, these consumer shopping behaviors vary from shopper to shopper and even between retail segments. For example, millennials and baby boomers have exhibited far different shopping activities, and the channel preferences for shoppers buying groceries versus consumer electronics also varies. Consumer Electronics.

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The Rising Tide of Returns: Handling the Post-Holiday Surge  

ESW

The flood of post-holiday returns is a perennial headache for brands and retailers. But returns also present opportunities for online retailers and brands. Brands and retailers should, of course, focus on reducing returns. Returns by category Some retail categories see more returns than others.

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How to Create Winning Black Friday Promotions

Wiser

Overall, winners around Black Friday were consumer electronics, apparel, and appliances. Outside of specific products, winners were mobile shopping, which drove 46 percent of traffic during the 2017 holiday season, and online shopping in general, as 61 percent of purchases were completed via a desktop computer. .