Retail TouchPoints

FEBRUARY 9, 2023

Over the last decade or so, Batteries Plus has struggled to find its place in the world of digital retail, even as consumers have become ever more reliant on battery-powered devices. Right now [those experiences] look very similar, so we’re working to reinvent what those consumer journeys look like.”

Customer Data 191

Customer Data Customer Omnichannel Electronics 191

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.

Consumer 275

Consumer Food and Beverages Beauty and Health Toys 275

Retail TouchPoints

APRIL 1, 2024

In today’s increasingly globalized market, multilingual support is no longer a luxury but a necessity for online retailers to deliver exceptional customer experiences (CX), successfully serve and grow their customer bases, increase sales and thrive in a competitive landscape. The true differentiator is CX.

Retail 299

Retail Customer Experience Customer Retention Technology 299

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. Conversational commerce.

Small Business Retail 253

Small Business Retail Recommendation Consumer Customer Data 253

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 64

Customer Data Customer Multi-channel Events 64

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 288

Customer Customer Experience Customer Data Improvements 288

Retail TouchPoints

APRIL 23, 2024

The Saks Media Network will leverage the company’s first-party customer data and traffic of over 435 million annual site visits to connect brands with consumers on Saks.com through sponsored product ads and on-site display banners. To learn more about retail media, check out our full guide here.

Retail 130

Retail Customer Data Customer Experience eCommerce 130

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

GetElastic

JANUARY 14, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 136

Customer Experience Customer Multichannel Social Media 136

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. Take E.l.f. Skin Rocks took a similar approach.

Improvements 238

Improvements Retail Mobile Customer Experience 238

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

Customer Data 263

Customer Data Customer White Paper Technology 263

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction.

Retail 328

Retail Customer Experience Technology Customer Data 328

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 269

Webinar Consumer Payments Marketing 269

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Many retailers grapple with insufficient product data. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience.

Social Media 272

Social Media B2C B2B Customer Data 272

Retail TouchPoints

JANUARY 16, 2024

Leaning into Social Engagement (Even When it’s a ‘Horror Show’) Perhaps most important for creating a Gen Z strategy, these people also are “massive content creators and consumers” and they tend to trust people who are personalities on social platforms over more traditional authority figures like political leaders, Pearson noted.

Customer Data 270

Customer Data Customer Experience Fashion Customer 270

Forrester eCommerce

APRIL 11, 2019

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold.

Consumer 312

Consumer Technology Marketing Customer Data 312

GetElastic

FEBRUARY 26, 2020

Better customer experience means targeting people, not buyers. The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

Customer Experience 78

Customer Experience Customer Multichannel Social Media 78

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 221

Webinar Consumer Marketing Consumer Goods 221

Algopix

DECEMBER 2, 2020

No matter the industry, customers today have more ways to research their options than ever before. Customer experiences are the ultimate deciding factor that separates successful companies from the rest. And in many cases, that experience is more important than price or quality. But what does this look like in practice?

Customer Experience 78

Customer Experience Improvements Management Customer 78

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor. Mobile search optimization.

Mobile 323

Mobile Customer Data Recommendation Fashion 323

Retail TouchPoints

OCTOBER 25, 2023

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic. We’re getting to the point where EX puts a cap on how good your CX can be,” said Walker.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. When you’re aiming for success in the retail industry, customer experience makes a world of difference.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Forrester eCommerce

JULY 3, 2018

On paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy. Customers approach your brand with unique emotional profiles, tendencies, and preferences that shape how they feel about your CX.

Consumer 170

Consumer Customer Experience Customer Other 170

GetElastic

FEBRUARY 26, 2020

Better customer experience means targeting people, not buyers. The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

Customer Experience 60

Customer Experience Customer Multichannel Social Media 60

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Forrester eCommerce

JANUARY 30, 2019

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

Consumer 281

Consumer Arts Customer Data Customer Experience 281

Retail TouchPoints

JANUARY 5, 2024

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 294

Recommendation Consumer Information Customer 294

Retail TouchPoints

JANUARY 24, 2023

Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points.

Food and Beverages 275

Food and Beverages BigCommerce Home Furnishings PayPal 275

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations.

Customer Experience 256

Customer Experience Arts Customer Telecommunications 256

Retail TouchPoints

SEPTEMBER 12, 2022

But new direct-to-consumer (DTC) brands like Sundays are designed to streamline the process and develop multipurpose products that can adapt as consumers’ needs change. all of whom are retail and design veterans with 20+ years of furniture industry experience. Owning the Entire Customer Experience.

Social Media 257

Social Media Shipping Costs Customer Experience Consumer 257

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 229

Small Business Retail Marketing Retail Social Media 229

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 270

Social Media Consumer Information Marketing 270

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JANUARY 4, 2023

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers. Bringing Luxury Online.

eCommerce 265

eCommerce Omnichannel Comparison Shopping Recommendation 265

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98