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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Consumers are only one click away from retailers at all times.

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Preparing for the Rise in Online Retail Returns

Retail TouchPoints

But the truth is that we live in an increasingly “instant gratification hustle culture,” where consumers know precisely what they want and have high expectations. How online retailers handle merchandising, use technology and approach return policies can mean the difference between waste and wins. Be Responsible and Transparent.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed.

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Klarna Adds Login that Gives Consumers Control Over Which Data Points They Share

Retail TouchPoints

The service enables consumers to choose which data they share with the merchant, such as purchase histories that would enable more personalized product recommendations based on interests as well as sizes, style and color preferences for clothing.

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A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Retail TouchPoints

Malicious traffic on a website impairs user experiences for legitimate shoppers. Organizations dealing with bad bots experience lost revenue and tarnished brand reputation. In addition to the financial losses, online retailers’ IT teams are left scrambling to respond to these disruptions, driving up infrastructure and support costs.

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The Future of Retail is Multilingual

Retail TouchPoints

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone.

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Top Online Retailers Winning a Competitive Market

Optimizely

But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. The answer lies in building a strong brand that stands out in the market and helps customers remember you. What does that look like?