Forrester eCommerce

JANUARY 17, 2024

We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]

Customer Experience 275

Customer Experience Recommendation Consumer Customer 275

lateshipment

AUGUST 1, 2022

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

Customer Experience 147

Customer Experience Payment Services Customer Shipping Costs 147

Retail TouchPoints

SEPTEMBER 1, 2022

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? It’s mental exhaustion for consumers and also a lot of money wasted by marketers. of all U.S.

Consumer 321

Consumer Recommendation Marketing Retail 321

Retail TouchPoints

MAY 3, 2023

Let’s dive straight into it and unriddle the mystery of creating modern, highly personalized customer experiences while increasing performance in the cookieless future. This translates into using purchase history and customer base membership information to drive marketing campaigns. trillion in value.

POS 276

POS Customer Experience Customer Technology 276

Retail TouchPoints

APRIL 17, 2024

Rather than chasing the obvious trends everyone else is pursuing, we dig deep into the human psyche to uncover the unmet consumer needs yet to be served by brands. Both options offer a path to success, but each requires a different business model. So why does this matter in retail?

Consumer 130

Consumer Leisure Customer Books 130

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . RTP: Sephora is known for having a rich customer experience. It’s one of the ways we incorporate the loyalty program into our experience.

Consumer 268

Consumer Gifts Events Customer Experience 268

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 246

Consumer Leisure Multi-channel Retail 246

Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers come to us to brainstorm and create AI-enabled products and services that won’t just deliver new revenue and reduce costs, but instead will fully transform the customer experience.

Retail 290

Retail Mobile Consumer Operations 290

lateshipment

SEPTEMBER 4, 2020

Making your site visually appealing, building intuitive navigation, and making it easy for visitors to make purchases when they’re ready to do so are well-recognized ways to improve on-site customer experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.

Customer Experience 219

Customer Experience Improvements eCommerce Customer 219

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. Take E.l.f. Skin Rocks took a similar approach.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

FEBRUARY 7, 2022

Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in partnership with 3DLOOK. Dickies rolled out the tool in May 2021 to help address one of its customers’ biggest points of friction: 50% of all support questions were related to size.

Recommendation 264

Recommendation Improvements Customer Consumer 264

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations. We want to test whether we can put it further up on the PLP.

Recommendation 182

Recommendation Apparel eCommerce Improvements 182

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Customer expectations are at an all-time high, and if you are unable to deliver in line with the expectation, chances are likely someone else will. Getting Closer to Your Customers.

Recommendation 147

Recommendation Customer Retail Social Media 147

365 Retail

DECEMBER 1, 2022

Digital shopping through eCommerce and mCommerce platforms have fast become the go-to for many customers looking for a quick, hyper-personalised and flexible retail experience from the comfort of their own home – or on the go. Empowering store associates .

Customer Experience 85

Customer Experience Customer Retail Technology 85

365 Retail

OCTOBER 30, 2023

A comprehensive survey by Tyl by NatWest offers a deep dive into the changing relationship between consumers and retailers, examining the factors that attract shoppers to both small boutiques and large commercial outlets. On the other end of the spectrum, small businesses seem to have cracked the code to consumer hearts.

Small Business Retail 111

Small Business Retail Shipping Costs Customer Experience Customer 111

Retail TouchPoints

AUGUST 15, 2023

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

Live Chat 241

Live Chat Merchant Services Recommendation Customer Experience 241

UpSellIt

NOVEMBER 16, 2022

Product recommendations are the new standard in ecommerce with the market size projected to reach $12 billion by 2025. Consumers expect recommendations, and their ability to boost KPIs plays a huge factor in their growing popularity. Take a look at theses six variations so your brand can strategize with confidence.

Recommendation 78

Recommendation Shipping Costs Customer Loyalty Consumer 78

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. RTP: It seems like consumer priorities fall into two main buckets: ease/convenience and health/safety.

Consumer 264

Consumer Supplies Fulfillment Technology 264

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. The Unseen Costs of a Poor Post-Purchase Journey Bad customer experiences can lead to shoppers leaving your business, even if they love your brand.

Customer Experience 276

Customer Experience Shopping Carts Presentation Social Media 276

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. Personalization is key— over half of US consumers say they were more likely to purchase if their content is personalized. Reading Time: 8 minutes.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 278

Consumer Social Media Multichannel Fashion 278

Retail TouchPoints

DECEMBER 18, 2023

Data Quality is Critical Successfully selling products online requires that companies produce, consume and make sense of a massive amount of data. And they have to do it quickly and accurately to meet consumers’ expectations. Here are some key insights that can be applied to any industry building with AI.

Recommendation 264

Recommendation eCommerce Jewelry Document 264

Retail TouchPoints

AUGUST 9, 2023

Financial services and POS solution Square has launched a new consumer-facing app that lets customers search, discover and book appointments with beauty and personal care professionals. The Square Go app, available for free for both consumers and businesses, is currently available in the U.S. for iOS devices.

Books 245

Books Merchant Services Payment Services Customer 245

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

APRIL 23, 2019

Chatbots are used for a number of different functions in today’s consumer experiences– they can act as your personal shopper, update your bank account, serve as your hotel concierge, and can even send notifications about your pizza delivery. . The B2C Experience.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

GetElastic

FEBRUARY 7, 2023

Each year Gartner makes market predictions and recommendations based on research and trends. Virtual assistants are also becoming popular for B2C brands for tasks such as capturing leads, product recommendations and product demos. when they lose customers due to poor experiences. position: relative; background:#EDEDED; }.otro-blockquote::before{

Consumer 148

Consumer Demo Improvements B2C 148

lateshipment

SEPTEMBER 4, 2020

Making your site visually appealing, building intuitive navigation, and making it easy for visitors to make purchases when they’re ready to do so are well-recognized ways to improve on-site customer experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.

Customer Experience 130

Customer Experience Improvements eCommerce Customer 130

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. DTC brands such as Fernish , Model No. and Gemist are attempting to do just that.

Consumer 259

Consumer Channel eCommerce Customer Experience 259

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

SEPTEMBER 18, 2023

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees. Shopping should be rewardingly seamless for everyone involved.

Retail 326

Retail Gifts Recommendation Consumer 326

Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. Being hyper-personalized is about making the right recommendations at the right time.”

Recommendation 306

Recommendation Consumer Information Customer 306

Retail TouchPoints

JANUARY 15, 2024

Among the current top use cases for AI in retail are: Store analytics and insights; Personalized customer recommendations; Adaptive advertising, promotions and pricing; Stockout and inventory management; and Conversational AI. But many of these tasks may just represent the low-hanging AI fruit.

Retail 312

Retail Customer Experience Technology Operations 312

365 Retail

JULY 12, 2023

DFS , the sofa expert, has partnered with CM.com , a global leader in cloud software for conversational commerce, to enhance its customer experience. The partnership enables DFS to provide an improved and more innovative service to customers, via the AI chatbot ‘Sofia’.

Customer Experience 52

Customer Experience Technology Customer Improvements 52