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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Talk about setting a high bar! . Maslow’s Hierarchy of Needs.

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue. In fact, most consumers use an app only once or twice before deciding to delete it or not. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs.

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What Is The Point Of Rewarding Customer Loyalty?

RTP blog

Gone are the days when consumers had limited choice of shopping outlets. Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor. This is especially important when adding a new customer could cost up to 25 times more than retaining an existing one.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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5 Ways Social Media Improves Ecommerce Loyalty Programs

ecomdash

For loyalty programs to work, you have to get to know the community that uses them. What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Ecommerce Loyalty Programs: What They Are. Then, it’s time to hit social media.