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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Personalization As The Digital Strategy For Beauty Commerce

RTP blog

After all, in beauty, we are talking about products that you as the consumer put on your face, quite literally. And it’s no wonder that consumers need assistance in this category. Moreover, consumers in fact expect personalization as part of their digital experiences.

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Holiday Shopping in the New Normal

Retail TouchPoints

The introduction of ecommerce has allowed consumers to shop the big sales from the comfort of their own home, avoiding the crowds and offering increased convenience and variety. Now, amid the COVID-19 pandemic, online sales are likely to soar as consumers continue to be wary of crowded department stores and malls.

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Holiday Season 2020 Will be Different. Here’s How

lateshipment

A question that is largely on the minds of retailers and consumers alike. With COVID-19 still at large, consumers will be making difficult shopping choices and retailers will be scratching their heads for a strategy that will bring them a great sale. What are consumers planning? What do retailers have in store for them?

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8 Holiday A/B Tests to Boost Your Ecommerce Growth This Holiday Shopping Season

ROI Revolution

Understanding how customers behave during the holidays can help you as you improve your ongoing customer retention strategy. Even though brands have made corrections in those areas, consumers still anticipate issues during the heavy rush of the 2022 season. Consistent Messaging. 2022 Holiday Ecommerce Trends.

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Clear vision – omnichannel retailing for optical brands

iVend

Optical retail straddles two worlds – optical retail stores are part medical practice, with prescription lenses, and part fashion retailer, selling designer frames and sunglasses. This combination of challenge and opportunity means that never has brand been so important for optical retail stores.

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19 Omnichannel Experience Examples from Top Brands

GetElastic

Customer retention rates are 90% higher on omnichannel vs. single channel. The experience plays out in any number of ways, dependent on customer preference; do they want to shop entirely online and pick up in-store? These investments add up to a better, faster, more convenient experience wherever their customers are.