DTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making

Forrester eCommerce

age of the customer brand experience chief marketing officer (CMO) customer centricity customer emotion customer experience customer insights digital disruption direct to consumer marketing & strategy retail

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

age of the customer customer data customer emotion customer experience customer experience strategy customer understanding digital customer experience emotion Innovation promoted

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Defining ‘Direct To Consumer’

Retail TouchPoints

Instead, they tend to play end-to-end from product design, development, production, marketing and customer experience, effectively taking middlemen like retailers and distributors out of the picture. DTC refers to the process of selling directly to the consumer. they implement sophisticated use of digital media to find a market, create and sustain a brand image, connect and engage with customers, as well as sell to them).

Embed AI in your digital supply chain to win, serve, and retain customers

Forrester eCommerce

advanced analytics age of the customer artificial intelligence (AI) digital disruption digital transformation direct to consumer emerging technology supply chain managementIt’s now just over 12 months since we first published research on Digital Supply Chain.

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

Apple Services = Yawn; Apple Positioning = Consumer Protector

Forrester eCommerce

age of the customerApple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 Omnichannel is crucial for brands in 2019 because consumers aren’t shopping through one specific channel.

Do Consumers Buy Facebook’s Vision For The Future?

Forrester eCommerce

Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […].

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

On paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy.

Asia Pacific Financial Consumers’ Digital Coming Of Age Is Here — Is Your Firm Ready?

Forrester eCommerce

Forrester found that consumers in Asia Pacific markets are some of the most advanced when it comes to digital engagement. age of the customerSomething remarkable is happening with Asia Pacific online adults: Their behaviors and expectations are evolving at an unprecedented rate, and they’re embracing innovation faster than ever before. Their high levels of empowerment affect how they […].

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

Take A Stand For Consumer Privacy: The Anti-Surveillance Economy

Forrester eCommerce

While critics are all too willing to give this judgment on the use of consumer […]. age of the customer data protection data security privacy security & risk cybersecurity data economy innovation Security & Risk surveillance

Enterprise Meets Consumer Security: Exploring Approaches To Protect Employees At Home

Forrester eCommerce

age of the customer cloud security content security cybersecurity data security endpoint security information security IoT security mobile security network security physical security privacy security & risk

Marketers, You Don’t Understand How Consumers Feel About Advertising

Forrester eCommerce

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing

Forrester’s Latest Infographic: Consumers Don’t Believe the Chatbot Hype

Forrester eCommerce

Consumers really don’t like your chatbot. It’s not exactly a relationship built to last – a few clicks here, a few sentences there – but Forrester Analytics shows us very clearly that, to consumers, your chatbot isn’t exactly “swipe right” material. That’s unfortunate, because using a chatbot for customer service can be incredibly effective when […]. chatbots customer experience customer service CX Forrester Analytics

Three Things Consumers Wish Were Simpler — And How Brands Can Deliver

Retail TouchPoints

By Shannon Andrick, Alliance Data In a world where time has become consumers’ most precious commodity and consumers are bombarded with literally hundreds of messages a day, consumers are saying one thing loud and clear: keep it simple.

Retail Mobile App Experiences: New Best Practice Series

Forrester eCommerce

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Mobile 241

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Empowered Customers’ Needs Fuel The Hot DTC Disruptor Trend

Forrester eCommerce

More than 400 digitally-native, direct-to-consumer (DTC) disruptor brands have burst on the scene, brands going beyond the online ordering offered by traditional catalog or eCommerce retailer models. age of the customer B2C marketing direct to consumer

Serving Retail Consumers In An Age Of Digital Transformation

Retail TouchPoints

By Bryan Gray, Alorica As the retail industry transitions to a digitally-driven customer experience, companies are faced with the difficult task of creating an exceptional customer journey online.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

The Data Digest: The Dangerous Contradictions Of Consumer Reviews

Forrester eCommerce

Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.” While consumer reviews generate buzz, they stop just short of being a circus because they’ve won immense levels of consumer trust.

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

Retail TouchPoints

By Jesse Wood, eFileCabinet Have you ever witnessed a data breach of customer information and wondered, how did this happen and how can companies like mine avoid these mistakes in the future? Jesse Wood eFileCabinet data management DMS consumer trust

Virtual Reality Fully Opens Window Into Consumer Behavior In-Store

Retail TouchPoints

But it’s hard to understand the mindset of the consumer unless you’re in the store, shopping with them. We sent 500 customers shopping to understand how the in-store display impacted virtual purchases. virtual reality consumer behavior Alex Hunt System1 Research

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase. Both BigCommerce and Square exist to make shopping easier and more enjoyable for both sellers and customers, whatever the platform. Listen to Your Customers.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Each provides an exhaustive overview of just how crucial it is to get into the minds of your customers and understand how they think. Thankfully, the particular insights explored in each of these TED Talks will help inform how you think about your ecommerce customers.

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Goliath’s Challenge: DTC Startups Get Personal

Forrester eCommerce

In this battle between direct-to-consumer (DTC) startups — cast as the proverbial David — and their large, established brand opponents, victory is not about size or stature; it’s about skillful weaponry.

How Consumers Really Feel About Your Loyalty Program

Forrester eCommerce

B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty MarketingPoints and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. But loyalty isn’t just about the purchase — or at least […].

How to Re-Engage Your At-Risk Customers

Zaius

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands.

Control Your Destiny: Own All Customer Communications

Zaius

So why are you letting anyone else handle communications with your ecommerce customers? You should carefully consider every message you send out to your customers because it informs their opinion of your brand, your products, and much more. The Importance of Customer Communications.

CMOs Take Public Stances On Societal Issues To Tap Into Consumer Energy — Just As We Said They Would

Forrester eCommerce

advertising age of the customer B2C marketing brand building branding loyaltyIn November 2018, we predicted that CMOs would target societal tensions to gain an advantage in competitive markets.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands.

[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

What customers want and what retailers are currently offering still isn’t matched up, even though as a business owner you do your best to meet their needs whenever and wherever you can. We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process.

DTC Startups Signal An Age Of Experimentation

Forrester eCommerce

As we gear up for Forrester’s Consumer Marketing 2019 Forum, I’m chipping away at a rather large research undertaking that quantifies why direct-to-consumer (DTC) startups deliver value to consumers and how this threatens big brands.

Three Ways Customer Support Is Reshaping Retail

Retail TouchPoints

By Anand Janefalkar, UJET As consumer values and priorities are shifting towards a more multichannel and digital experience, we are watching the retail industry evolve right before our eyes. Here are three ways retailers can leverage customer support to create the ideal customer experience.

Is Direct to Consumer (D2C) the biggest disruptor for 2019?

TradeGecko

The traditional supply chain consists of four or five entities: supplier, manufacturer, wholesaler, retailer, and consumer. D2C Direct to Consumer direct to consumer retail direct to consumer ecommerce