During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Forrester eCommerce

Now more than ever, consumers crave connection and reliable information. Age of the Customer consumer energy index customer insights data insights pandemic promotedLearn how marketers can offer this.

COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Forrester eCommerce

Age of the Customer CMO Trends covid19-cn customer experience direct-to-consumer (DTC) Europe covid covid-19 CX

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The Drop In Consumer Energy Is Decelerating

Forrester eCommerce

Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic

COVID-19 Europe Outlook: Brands Must Adapt To Consumers’ New Focus On Values

Forrester eCommerce

Age of the Customer B2C marketing CMO Trends customer experience attitudes consumer behaviors covid-19 crisis economic recession environment sustainability values values-based consumers

Consumer Energy Steadies Overall, Pulses In Certain Regions

Forrester eCommerce

Overall consumer energy dropped dramatically during the months […]. Age of the Customer consumer energy index customer insights data insights pandemic

Consumers Begin To Rekindle Their Energy Toward Brands

Forrester eCommerce

Since early March, consumer energy has been diminishing; […]. Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic

Consumers Demand Hybrid CX

Forrester eCommerce

In part driven by the [correct] assumption that customers are increasingly digital themselves and bolstered by legitimate evidence that […].

DTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making

Forrester eCommerce

age of the customer brand experience chief marketing officer (CMO) customer centricity customer emotion customer experience customer insights digital disruption direct to consumer marketing & strategy retail

COVID-19 Raises Consumers’ Health Consciousness

Forrester eCommerce

The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. Age of the Customer customer insights data insights healthcare trends pandemic

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

The Effect Of COVID-19 On UK Consumers’ Financial Well-Being

Forrester eCommerce

Even before the COVID-19 outbreak, our research showed that UK consumers were facing multiple financial challenges and were worried about their financial situation.

A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19

Forrester eCommerce

As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. age of the customer consumer energy index customer insights data insights pandemic

How COVID-19 Influences The Values-Based Consumer

Forrester eCommerce

On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being.

Five Consumer Lessons From The 2010s: #2

Forrester eCommerce

This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. age of the customer customer insights data insights direct-to-consumer (DTC) Innovation

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

As Overall Energy Wanes, Preserve Relationships With Your Highest-Energy Consumers

Forrester eCommerce

Three weeks ago, COVID-19 was driving consumer energy […]. Age of the Customer B2C marketing CMO Trends consumer energy index data insights pandemic

Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

age of the customer customer data customer emotion customer experience customer experience strategy customer understanding digital customer experience emotion Innovation promoted

Consumers Weigh Travel Industry Uncertainty With Growing Desire For Adventure

Forrester eCommerce

Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March. Age of the Customer B2C marketing customer insights data insights pandemic

Travel 242

Consumer Reaction To COVID-19 Varies By Age, Income, And Location

Forrester eCommerce

While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, […].

The Effect Of COVID-19 On US Consumers’ Financial Well-Being

Forrester eCommerce

Even before the COVID-19 outbreak, our research showed that US consumers were facing multiple financial challenges and were worried about their financial situation. To see how the pandemic was impacting consumer finances and behaviors, we surveyed 1,122 US online adults in April 10–15, 2020 and found that US consumers: Are already feeling the impact of […].

Five Consumer Lessons From The 2010s: #3

Forrester eCommerce

Today I present the third of five key consumers lessons to take away from the 2010s. age of the customer customer insights data insights social mediaYou can find the previous two here and here.

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

Are We All Technophiles Now? How Consumer Tech Attitudes Are Changing During COVID-19

Forrester eCommerce

Consumers report spending more time on their personal devices — over half of US online adults are using their TVs, […]. Age of the Customer customer experience customer insights data insights digital business digital transformation pandemic

Stay Connected To Consumers Via Mobile Engagement Automation

Forrester eCommerce

Age of the Customer marketing technology (martech The COVID-19 pandemic has put a major dent in our mobile lifestyles. But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside world.

Values-Based Selling Will Help Retailers Win Consumers’ Spend

Forrester eCommerce

age of the customer digital business holiday retail values-based customer experience Corporate values digital retail ecommerce holiday season philanthropic marketing social responsibility

Getting Consumers Beyond Simple Tasks On Smart Speakers Is Challenging

Forrester eCommerce

Virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant are among the set of emerging personal technologies that Forrester clients ask us about, especially as consumers embrace smart speakers.

Consumer Behavior: A Definitive Guide

MakeWebBetter

Consumer Behavior, Something For Everyone. The marketing of products depends on consumer behavior & psychology for the sales results. Consumer psychology is a mix of two main constructs, namely, Consumer attitudes and Consumer behavior. […].

Apple Services = Yawn; Apple Positioning = Consumer Protector

Forrester eCommerce

age of the customerApple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4

Defining ‘Direct To Consumer’

Retail TouchPoints

Instead, they tend to play end-to-end from product design, development, production, marketing and customer experience, effectively taking middlemen like retailers and distributors out of the picture. DTC refers to the process of selling directly to the consumer. they implement sophisticated use of digital media to find a market, create and sustain a brand image, connect and engage with customers, as well as sell to them).

Predictions 2020: Anxious, Lost Consumers Are Hungry To Connect

Forrester eCommerce

In an era of convenience and hyperpersonalized experiences, consumers still feel unfulfilled. Learn how marketers, tech providers, and consumers themselves will attempt to fill the void. age of the customer customer engagement customer experience digital disruption prediction promoted

Navigate To The New Norm: Insights From Forrester’s Consumer + COVID-19 Research

Forrester eCommerce

Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors. Age of the Customer customer insights data insights pandemic

The Power Of The Values-Based Consumer — And Of Authentic Brand Values

Forrester eCommerce

As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key. age of the customer B2C marketing chief marketing officer (CMO) loyalty values-based customer experience

Cameras And Displays Sell Phones; Services Create Sticky Customers

Forrester eCommerce

age of the customer Apple consumer mobile devicesApple held its annual fall product event in Cupertino, CA this morning. Apple continued to put forth exciting products AND services that will differentiate it from its obvious competition.

Do Consumers Buy Facebook’s Vision For The Future?

Forrester eCommerce

Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […].

Five Consumer Lessons From The 2010s: #1

Forrester eCommerce

age of the customer customer insights data insights digital disruption emerging technology InnovationThere’s no better time to examine the past and future than when crossing the threshold of a new year and decade.

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

On paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy.

Five Consumer Lessons From The 2010s: No. 4

Forrester eCommerce

In the last decade, the term “boycott” pulsed through global consumer chatter and search queries. Whether consumers were talking about sneakers, seltzer, or the Academy Awards, the frequency of the word “boycott” spiked to some of the highest levels since the early 2000s.

Embed AI in your digital supply chain to win, serve, and retain customers

Forrester eCommerce

advanced analytics age of the customer artificial intelligence (AI) digital disruption digital transformation direct to consumer emerging technology supply chain managementIt’s now just over 12 months since we first published research on Digital Supply Chain.

Customer Communities Are Buzzing, But Should Your Brand Invest In One?

Forrester eCommerce

This year, we’ve seen an uptick in client and industry interest in customer communities. Marketers want to build authentic and lasting relationships with customers who are more and more likely to experiment and less and less likely to trust traditional advertising.