Retail TouchPoints

MARCH 3, 2023

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Take chatbots — we’ve all probably had frustrating experiences with customer support chatbots, where they are unable to answer a question or only have a determined set of answers.

Customer Data 264

Customer Data Customer White Paper Technology 264

365 Retail

DECEMBER 12, 2023

On top of that, customers are demanding greater privacy and control of their data. To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 306

Customer Customer Experience Customer Data Improvements 306

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 64

Customer Data Customer Multi-channel Events 64

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 321

Customer Customer Data Other Marketing 321

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. In response to this unpredictable economic landscape, consumers have recalibrated their shopping habits, demanding businesses to exhibit a newfound agility and innovation.

Consumer 246

Consumer Payment Services Food and Beverages Supplies 246

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.

Consumer 289

Consumer Food and Beverages Beauty and Health Toys 289

Retail TouchPoints

AUGUST 16, 2022

The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. Conversational commerce.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% The return to office (RTO) mandate is already strong in Europe and Asia and continues to grow in the U.S., in the first quarter to a mere 1.6%

Customer 279

Customer Retail Recommendation Fashion 279

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 316

Customer Loyalty Customer Consumer Gifts 316

Optimizely

JUNE 24, 2020

It’s an immediate concern for any of our clients, regardless of their product or provided service, location, competition or size: understanding their customers. Today, top-tier customer lifecycle analysis is always proactive: forecasting lifetime customer value even before a potential purchase, subscription or conversion.

Customer 195

Customer eCommerce Customer Data Social Media 195

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Many retailers grapple with insufficient product data.

Social Media 297

Social Media B2C B2B Customer Data 297

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

DECEMBER 30, 2021

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Federal data indicates that impostor scams and ecommerce fraud topped the list. Consumers in every age bracket are in fraudsters’ sights. The youngest group of consumers is Generation Z.

Merchant Services 298

Merchant Services Customer Payment Services Social Media 298

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

FEBRUARY 11, 2021

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The solution also includes a proprietary value-tracking capability.

Management 162

Management Consumer Specialty Retailers Outdoor 162

Retail TouchPoints

JUNE 9, 2023

Consumers are becoming increasingly mindful about sustainability when it comes to shopping habits, and luxury retail is responding by investing in sustainable initiatives that will protect the environment while still allowing them to continue delivering luxurious items.

Supplies 246

Supplies Operations Shipping Costs Customer 246

Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences.

Small Business Retail 264

Small Business Retail Banking Retail Travel 264

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions. trillion in value.

POS 276

POS Customer Experience Customer Technology 276

Retail TouchPoints

JANUARY 5, 2024

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 306

Recommendation Consumer Information Customer 306

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data.

Customer 242

Customer Retail Information Consumer 242

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

365 Retail

APRIL 3, 2024

However, for many consumer brands, the divide between expectations and reality looms large. Retailers envisioning a seamless, magical customer experience must recognise that AI’s effectiveness depends on high-quality underlying data. In the retail landscape, the fervour surrounding generative AI has reached a crescendo.

Customer 73

Customer Outdoor Customer Data Customer Experience 73

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Are existing customers sticking around?

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

JANUARY 16, 2024

To take just one pair of juxtaposing facts, Gen Z is indeed digital-first — but they do value the in-store experience, especially if the retailer can deliver “in-person experiences that can be differentiated by allowing for personalization and self-expression,” according to Lindy Li, Head of Customer Activation and Marketing at H&M.

Customer Data 289

Customer Data Customer Experience Fashion Customer 289

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Forrester eCommerce

APRIL 11, 2019

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold.

Consumer 305

Consumer Technology Marketing Customer Data 305

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone. The true differentiator is CX.

Retail 320

Retail Customer Experience Customer Retention Technology 320

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. Skin Rocks took a similar approach.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Digital Doughnut

FEBRUARY 17, 2023

The arrival into the third decade of the 2000s has been anything but smooth sailing for businesses and their customer experience (CX) departments.

Customer Experience 115

Customer Experience Customer Customer Data Consumer 115

Dynamic Action

FEBRUARY 23, 2024

Summary Despite its importance, putting the customer at the center of retail decisions remains a challenging task. A lack of customer-centricity can lead to decreased loyalty, higher churn, pricing issues, and overall profitability struggles. Introduction “The customer should be at the center of all business decisions.”

Customer 62

Customer Retail Webinar Customer Loyalty 62

Forrester eCommerce

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. CMOs are fully aware of the importance of customer data to personalise experiences. The employee data tsunami is […].

B2C 204

B2C Customer Customer Experience Customer Data 204