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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. The problem is, consumers don’t seem to want them. Meanwhile, 60% said they would be unaffected by AI recommendations. What’s behind this skepticism? What is needed, then, is transparency.

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Klarna Adds Login that Gives Consumers Control Over Which Data Points They Share

Retail TouchPoints

The service enables consumers to choose which data they share with the merchant, such as purchase histories that would enable more personalized product recommendations based on interests as well as sizes, style and color preferences for clothing. The service is now available in the U.S., The service is now available in the U.S.,

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All the Feels: How Mood will Underpin Future Consumer Spending in Retail

Retail TouchPoints

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings.

Consumer 263
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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart.

Consumer 283
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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

For 15 years he worked as a business and trade consultant for PwC , helping multinational corporations navigate the intricacies of customs, international trade and the global supply chain. This allowed them to continue to meet the expectations of their consumer base [with things like] faster and more flexible delivery options.

Supplies 286
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The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

Rather than chasing the obvious trends everyone else is pursuing, we dig deep into the human psyche to uncover the unmet consumer needs yet to be served by brands. Getting customers comfortable enough to let their guard down and fully engage with the product offering is key to the future success of stores.

Consumer 130
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How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Retail TouchPoints

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Customer expectations are at an all-time high, and if you are unable to deliver in line with the expectation, chances are likely someone else will. Getting Closer to Your Customers.