Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
Retail TouchPoints
FEBRUARY 6, 2024
The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. The problem is, consumers don’t seem to want them. Meanwhile, 60% said they would be unaffected by AI recommendations. What’s behind this skepticism? What is needed, then, is transparency.
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