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Welcome To The Future Of Marketing Technology

Forrester eCommerce

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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Show Me (How Emerging Technologies Will Enable) The Future Of Consumer Digital Experiences

Forrester eCommerce

Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.

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Introducing Forrester’s Generative AI Consumer Outlook Quarterly Blog Series

Forrester eCommerce

Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind. But what about consumers? I’ll be taking you through how consumers know, feel, and use Generative AI every quarter. Forrester is closely tracking this.

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Ready, Set, Go! Get A Quick Start On Your Consumer Personalization Strategy

Forrester eCommerce

Consumers and customers interact with brands across their customer journeys (see figure). Though the end customer doesn’t necessarily distinguish between different types of interactions, companies acutely know that different personalized tactics require different strategies, data, and technology.

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Delight Customers, Reduce Costs, and Drive Profits With Xparcel from RSL

E-commerce businesses depend on reliable shipping to keep their customers happy. Customers expect online orders to be delivered quickly and at a low cost to them, so when major carriers are bottlenecked, it can directly impact your business's reputation. But all too often, shipping costs become prohibitive, eating into profit margins.

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The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

After all, studies show that consumers care more about the environmental impact of their purchasing decisions than ever before. The solution may be a small but mighty technology that is already developed and in use: RFID chips. What RFID Technology will do for the Retail Sector RFID stands for “radio frequency identification.”

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.