Retail TouchPoints

FEBRUARY 26, 2024

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. In the U.S.,

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Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand.

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Forrester eCommerce

APRIL 20, 2023

We analyzed US consumer spending using the personal consumption expenditure (PCE) data provided by the US Bureau of Economic Analysis (BEA). Following are 10 insights from our analysis of the PCE data from 2022 re: US consumer spending on.

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Retail TouchPoints

DECEMBER 26, 2023

Preliminary data for the period from Nov. The data also excludes automotive sales. Retailers started promotions early this season, giving consumers time to hunt for the best deals and promotions,” said Steve Sadove, Senior Advisor for Mastercard and former CEO and Chairman of Saks Incorporated in a statement. 24 showed a 3.1%

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Retail TouchPoints

FEBRUARY 28, 2024

This same guided approach to building can be applied to data models, especially useful for achieving fast, low-risk and low-cost models suited for purpose in specific vertical industries like retail commerce. Analysts save time that would otherwise be spent developing data models from scratch.

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Toys Supplies Improvements Marketing 260

Forrester eCommerce

JULY 1, 2021

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

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Retail TouchPoints

DECEMBER 11, 2020

Data is the fuel for modern-day businesses, and similar to irresponsible usage of fossil fuels, unethical data collection, processing and management can have negative impacts. That’s where data ethics comes into play. Obstacles in Ethical Data Sourcing. Considerations for Ethical Data Sourcing.

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Forrester eCommerce

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

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Retail TouchPoints

DECEMBER 3, 2021

The day-to-day work that most people within a retail organization are doing to bring assortments to life is driven by in-person meetings — there’s not great data to support it, it’s a lot of meetings, emails, Excel, and getting together in and room and saying, ‘What you think?’” Distribution is No Longer Destiny.

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Retail TouchPoints

DECEMBER 18, 2023

Data Quality is Critical Successfully selling products online requires that companies produce, consume and make sense of a massive amount of data. And they have to do it quickly and accurately to meet consumers’ expectations. AI’s effectiveness hinges on the quality and quantity of data available.

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Recommendation eCommerce Jewelry Document 264

Forrester eCommerce

DECEMBER 22, 2020

Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

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Forrester eCommerce

OCTOBER 24, 2023

Consumers and customers interact with brands across their customer journeys (see figure). Though the end customer doesn’t necessarily distinguish between different types of interactions, companies acutely know that different personalized tactics require different strategies, data, and technology. Many of these moments are personalized.

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Retail TouchPoints

MARCH 15, 2024

Identifying the performance and optimization opportunities for all these elements requires digital shelf analytics (DSA) to cover a variety of data points. Many companies can track their own digital shelf data, allowing them to align products across platforms, perform A/B testing and improve inventory management.

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Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

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Retail TouchPoints

FEBRUARY 6, 2024

The problem is, consumers don’t seem to want them. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. And this problem will only become more intractable if consumers can’t shake their skepticism about AI.

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Forrester eCommerce

MARCH 21, 2024

Read insights from Principal Analyst Emily Pfeiffer and Senior Research Associate Delilah Gonzalez on how quality data powers commerce search experiences.

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Retail TouchPoints

DECEMBER 19, 2023

detected a data breach on Dec. The filing revealed that “the threat actor disrupted the Company’s business operations by encrypting some IT systems, and stole data from the Company, including personal data. 15 filing with the Securities and Exchange Commission (SEC). 15 filing with the Securities and Exchange Commission (SEC).

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Retail TouchPoints

MAY 6, 2022

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment.

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Retail Management Information Consumer 298

Retail TouchPoints

MAY 18, 2023

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Touchland analyzed data to understand consumer behaviors and found that shoppers were buying six or seven units at a time.

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Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

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Retail TouchPoints

AUGUST 26, 2022

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

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Retail TouchPoints

JULY 27, 2022

Using] first- and third-party data, retailers understand what customer activity was like online and mapping that to what’s happening in the store. And if we give transparency into why we’re collecting data as we’re building up these solutions, customers will be a lot more accepting of it. There’s definitely a gap there.

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Retail TouchPoints

SEPTEMBER 15, 2023

In the iconic 1999 cyberpunk movie The Matrix , the human rebel protagonists ascribe meaning to the (virtual) world around them by reading and understanding real-time streams of data. In industries like retail, data models and outputs (business intelligence reports, reverse ETL orchestrations, etc.) There is a better way.

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Forrester eCommerce

FEBRUARY 20, 2024

For the past few years, four forces – consumers’ dissatisfaction with invasive audience targeting, browser and operating system restrictions, legislators and de facto regulators like Apple limiting consumers’ trackability, and advertisers’ ceding control to walled gardens […]

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Retail TouchPoints

MAY 4, 2023

Ecommerce product search and discovery platform company Constructor has introduced Constructor Quizzes, a solution designed to help retailers deliver on consumers’ expectations by powering relevant and personalized product recommendations in real time that drive shopper satisfaction and conversions.

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Retail Mobile Recommendation Consumer 290

Forrester eCommerce

APRIL 5, 2022

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].

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Consumer Customer Experience B2C Customer 369

Retail TouchPoints

MARCH 3, 2023

These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart. Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Value added services have their own charm.

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Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

MARCH 4, 2024

A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale. It goes without saying that great service is important.

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Payment Services Consumer Small Business Retail Banking 289

Retail TouchPoints

AUGUST 31, 2023

To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.

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Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

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Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart Ads allow CPG brands to connect directly with consumers online at the point of purchase.

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Retail TouchPoints

APRIL 19, 2023

By recognizing the growing importance of data — specifically, how they access, unify and start to action data in a more cohesive way. Below are three big ways data will impact retailers in 2023. Tapping into the growing value of first-party data. So how can they achieve that? Using loyalty to retain employees.

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Retail Technology Information Management 275

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. In response to this unpredictable economic landscape, consumers have recalibrated their shopping habits, demanding businesses to exhibit a newfound agility and innovation.

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Consumer Payment Services Food and Beverages Supplies 246

SheerID

JUNE 8, 2023

As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.

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Retail TouchPoints

JANUARY 19, 2022

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. This has led to extreme distrust, fear and even anger. Identify a Clear Value Exchange.

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Retail TouchPoints

NOVEMBER 13, 2023

However, the overall data masks some key data points that may be of concern to retailers, including data showing declines in discretionary categories such as furniture (-1.0%) and sporting goods (-1.6%). And with less inflation, consumers will regain some spending power. August’s overall retail sales in the U.S.

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