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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. The 20 Most Influential eCommerce Marketing Leaders of 2024 1. LinkedIn 7. LinkedIn 10. LinkedIn 12. LinkedIn 17.

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Regardless of the product vertical, in uncertain times, consumers downsize their shopping habits often, starting with the most popular clothing items. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. Fortunately, our campaigns performed better in 2023.

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What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy

Digital Doughnut

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Find out how.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces. Sustainable Products and Packaging for Environment-Conscious Consumers.