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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected.

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All the Feels: How Mood will Underpin Future Consumer Spending in Retail

Retail TouchPoints

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The study also suggests that as the spend amount goes up, it becomes even more important to the consumer that their preferred financing method is available. When it came to purchases of less than $500, 43% of consumers said it was “very important” that retailers offered financing options for that purchase.

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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.

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IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

This article explores popular and non-trivial use cases and examples of how IoT tech can help retail companies. Example: Walmart Walmart is applying IoT technologies for effective store equipment management. Example: Macy’s Macy’s stores brought their sales flow inventory to a new level with RFID tags.

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5 Mobile eCommerce Examples

Groove

Ignoring mobile-specific UI/UX issues and designing clunky, unusable mobile versions of their desktop sites result in low conversion rates, less positive interactions and some frustrated consumers. So, we're sharing our favorite mobile eCommerce examples to help spark your mobile design inspiration. 5 Mobile eCommerce Examples.

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Distribution Channels: What They Are, Types, & Examples

Kissmetrics

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. There are three ways to make sure a product gets to the final consumer. If not, it’s time.

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