Ecommerce Marketing Lessons from Q4 2023
Retail TouchPoints
FEBRUARY 19, 2024
Adobe’s data also showed that mobile commerce passed the tipping point, driving 51.8% On that note, and with the market in mind, I reviewed the results of some of the ecommerce mobile user acquisition campaigns we managed, comparing results from Q4 2023 with Q4 2022. billion, up 7.5% from last year. of online sales (vs.
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