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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Adobe’s data also showed that mobile commerce passed the tipping point, driving 51.8% On that note, and with the market in mind, I reviewed the results of some of the ecommerce mobile user acquisition campaigns we managed, comparing results from Q4 2023 with Q4 2022. billion, up 7.5% from last year. of online sales (vs.

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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 278
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Fashion Meets Technology – Choose Well, Be Well!

RTP blog

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. Retailers have started using AI to power their e-Commerce experience.

Fashion 150
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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

One key finding from our report revealed that just 6% of consumers think online shopping experiences are always relevant — proof positive that retailers are still struggling to provide the relevant online shopping experiences their customers have come to expect. AI-powered personalized recommendations. Mobile search optimization.

Mobile 328
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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

Mobile 150
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Get Shoppers to Stop Browsing and Buy on Mobile

Optimizely

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150
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Snap Offers its AR Tech to Retailers with new White-Label SaaS Solution

Retail TouchPoints

“Through Snapchat’s AR technology we have seen the evolution of AR from just entertainment and self-expression to true utility for both consumers and businesses,” said Snap in its announcement of ARES. Fashion brand Princess Polly incorporated Fit Finder and AR Try-On to deliver recommendations to more than 7.5

Apparel 162