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Preparing for the Rise in Online Retail Returns

Retail TouchPoints

But the truth is that we live in an increasingly “instant gratification hustle culture,” where consumers know precisely what they want and have high expectations. How online retailers handle merchandising, use technology and approach return policies can mean the difference between waste and wins. Be Responsible and Transparent.

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Top Online Retailers Winning a Competitive Market

Optimizely

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. What does that look like?

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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well.

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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

Fashion 236
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10 reasons why online retail businesses need SEO

365 Retail

That’s the pot of money UK consumers spent last year on online businesses with clothing and household goods the most popular retail items purchased through the internet. Because that’s the business that consumers will choose first. That’s why it is critical to make sure your SEO is working.

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AliExpress Launches New Collab and Pop-Up Tour with Tiffany Haddish

Retail TouchPoints

AliExpress , the international online retail marketplace operated by Alibaba International Digital Commerce Group, is celebrating its collaboration with actress and comedian Tiffany Haddish by embarking on a pop-up store “tour” around Los Angeles. The tour is AliExpress’ first foray into the U.S., in a statement. in a statement.

eCommerce 238
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Amplify Your Online Presence in Three Steps

Retail TouchPoints

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . Online is Now a ‘Need to Have’. billion online with U.S.

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