Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express

Sailthru

A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.

Retail Trend: Artificial Intelligence in Fashion

Cegid

Artificial intelligence (AI) presents retailers with the opportunity to pack a powerful one-two punch: 1) identifying trends rapidly, and 2) acting on those insights quickly based on a highly localized and personalized understanding of consumer preferences.

Ecommerce Trends 2019: 7 New Retail Consumer Habits for a New Year

ecomdash

Last year saw new tech clashing with old methodologies, with business trends wavering from old-fashioned to ultra-modern. We took a look at the latest data on consumer habits, spending trends, and shopping behavior to predict what will be the strongest influences on ecommerce in 2019.

4 Secrets of E-Commerce Sellers That Consumers Should Know About

ChannelAdvisor

Dear Consumer: We get it. Below are four of our top recommended ways to maximize the wide array of available products, prices and promotions when getting your shopping done online. If you’ve seen a search result like this when looking for products recently, you’ve experienced this program in action: Introduced in early 2018, Google Shopping Actions connects consumers and sellers through search. Personalized recommendations. Hungry for discounts on luxury fashion?

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. Best Practices Consumer Behavior Customer-Centricity customer centric engagement mobile

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Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. Best Practices Consumer Behavior Customer-Centricity customer centric engagement mobile

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Top Online Retailers Winning a Competitive Market

Zaius

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue.

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. But with consumer behavior ever-changing, how can you ensure you’re meeting their expectations today while setting yourself up for success tomorrow?

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs.

How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. Let's not forget- you'll want to know the best tools and techniques to build online fashion boutiques from scratch.

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. Today’s consumers are smarter and would like to make educated choices for themselves.

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

In today’s ecommerce landscape, this insatiable need to snag a discount before placing an order speaks to the price-obsessed consumer mindset today. Save for the odd one-off sale a year, the menswear fashion brand sticks to hooking new customers with their high-quality products.

Alexa: Retail’s Next Friend.Or Foe?

Retail TouchPoints

Amazon will undoubtedly be the power player: Consumer Intelligence Research Partners estimated that Amazon sold 5.1 Consumers now can ask Alexa to order rides from Uber and Lyft , or to buy an anniversary bouquet from 1-800-FLOWERS.

A Glimpse Of Retail’s Future

Retail TouchPoints

Since China e-Commerce is rife with cases of fraudulent and shoddy goods, many consumers have grown to suspect the authenticity of online products. By Franklin Chu, Azoya USA For a preview of where retail is headed, retail companies in the U.S.

Which Retail Tech Is The Real Deal?

Retail TouchPoints

Augmented reality that realistically shows how a new couch, lamp or desk will look in a shopper’s own living room could transform furniture retailing , turning it into a mobile-first proposition for a large swath of consumers.

The Psychology Behind Customer Loyalty

Zaius

For ecommerce brands today, the sad truth is most consumers go wherever the trends go. According to one study , the majority of consumers want brands to show and take an active interest in understanding their needs before they’d even consider purchasing.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Also the fashion industry is seeing nice growth. According to the McKinsey Global Fashion Index , fashion industry sales growth is forecasted to nearly triple between 2016 and 2018 (from 1.5 MOY Fashion. Because there is huge demand from consumers.

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4%

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3 Types of User-Generated Content Brands Should Be Using

Blue Acorn

As a consumer-focused brand, your customers are your best advocates. The report goes on to show that 83 percent of online respondents in 60 countries said that they trust the recommendations of friends and family.

The Best Ecommerce Brands on Instagram

Ecommerce Platforms

Simply slapping the face of a celebrity can do the trick in some cases (see above), but one really effective way to sell your brand to consumers is to hand the mic over to someone and let them paint a picture. These people often create their own following through their own fashion niche.

Top 10 Sessions at eTail West 2018

Zaius

Here are the sessions we recommend for anyone in ecommerce today. Morgan Hermand-Waiche, Founder and CEO of ecommerce lingerie startup Adore Me, explains how a company that was started by people with no knowledge of fashion has become one of the fastest growing companies in the US using an innovative data-driven approach. C-Level Keynote Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature of Today’s Consumer. Jenny Kaplan, Consumer Goods Reporter, Bloomberg.

From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Rohan Moore , founder and CEO of UK fashion company, Olive Clothing. Elli’s fashion company in the United States. If you’re working in an industry like fashion or design, you’ll need to schedule extra time to taking quality product pictures—especially if your website involves models.

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3 Types of User-Generated Content Brands Should Be Using

Blue Acorn

As a consumer-focused brand, your customers are your best advocates. The report goes on to show that 83 percent of online respondents in 60 countries said that they trust the recommendations of friends and family.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. In 2016, excluding Cyber Monday –– when more consumers shop from desktops at their offices –– 54% of orders were on desktop devices and 46% were from mobile devices.

Can Macy’s Afford To Drop The Ivanka Trump Brand?

Retail TouchPoints

And for every anti-Trump consumer who is publicly burning her Ivanka Trump dresses and shoes, there are also pro-Trump shoppers proudly wearing them as a badge of honor, as described in this Atlanta Journal-Constitution article.

Three Ways to Get More from Your Q4

UpSellIt

You’ll be able to directly send them updates and product recommendations that can quickly turn into conversions, especially if they’re still shopping for gifts. Q4 can seem like a magical time for online retailers, and for good reason.

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What Does Artificial Intelligence Mean for the Multichannel Retailer?

Sailthru

When we think about innovations like chatbots, personalized product recommendations, dynamic pricing and programmatic display, there’s one common denominator. Retailers are constantly talking about the future, but what technologies are going to take them there?

Condé Nast Research Reveals 79% of Purchase Decisions are Made Before Ever Searching

Sailthru

Along with research firm Tapestry, Condé Nast recently surveyed 4,500 consumers to learn more about their paths to purchase. There is tremendous opportunity to influence consumers pre-search that many marketers aren’t taking full advantage of.”.

Accept Credit Cards Online: The Best Way to Receive Payments in Any Country Using 2Checkout, Payoneer and InvoiceNinja (October 2018)

Ecommerce Platforms

This means you must resort to an old-fashioned money transfer, which is tedious, time-consuming and expensive. After that, we recommend checking to see if the whole payment integration worked out okay. We recommend that you submit a refund so that you get your money back.

5 Personalized Emails You Need to Replicate Outside of the Inbox

SellBrite

According to Accenture , 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history. If someone purchased coffee beans – recommend them a coffee maker.

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A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing

BigCommerce

It allows you to test a variation of your page (or element on a page) that may affect your consumers behavior. A hugely powerful recommendation engine. A/B testing is all about removing consumer pain points. Let’s start with the good news.