Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

What Artificial Intelligence Means to TechStyle Fashion Group and BloomNation

Sailthru

In Los Angeles, we were recently joined by Eric Pescatore, Director of Strategy & Analytics at TechStyle Fashion Group, and Eric Wu, Head of Product & Growth at BloomNation. They’d predict consumers’ actions based on their onsite behavior, which really lent itself to audience segmentation and testing. Pescatore, an avid tester who tested 30,000 in ads alone last year, notes that fashion is the opposite.

Retail Trend: Artificial Intelligence in Fashion

Cegid

Artificial intelligence (AI) presents retailers with the opportunity to pack a powerful one-two punch: 1) identifying trends rapidly, and 2) acting on those insights quickly based on a highly localized and personalized understanding of consumer preferences.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. Biggest incentive to purchase : On-trend fashion.

4 Secrets of E-Commerce Sellers That Consumers Should Know About

ChannelAdvisor

Dear Consumer: We get it. Below are four of our top recommended ways to maximize the wide array of available products, prices and promotions when getting your shopping done online. If you’ve seen a search result like this when looking for products recently, you’ve experienced this program in action: Introduced in early 2018, Google Shopping Actions connects consumers and sellers through search. Personalized recommendations. Hungry for discounts on luxury fashion?

Ecommerce Trends 2019: 7 New Retail Consumer Habits for a New Year

ecomdash

Last year saw new tech clashing with old methodologies, with business trends wavering from old-fashioned to ultra-modern. We took a look at the latest data on consumer habits, spending trends, and shopping behavior to predict what will be the strongest influences on ecommerce in 2019.

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. Best Practices Consumer Behavior Customer-Centricity customer centric engagement mobile

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Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. Best Practices Consumer Behavior Customer-Centricity customer centric engagement mobile

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Top Online Retailers Winning a Competitive Market

Zaius

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue.

6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Zaius

More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. It’s often expensive and incredibly time-consuming to build a mobile application. Asos: Personalization and recommendations.

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Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. But with consumer behavior ever-changing, how can you ensure you’re meeting their expectations today while setting yourself up for success tomorrow?

What It Takes to Create and Measure an Effective Influencer Program

Zaius

Done right, social media influencers can help you build consumer trust in your brand. In fact, 92% of people trust recommendations from friends and family over any other type of advertising, while almost half of consumers depend on influencer recommendations.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs.

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. Today’s consumers are smarter and would like to make educated choices for themselves.

Getting Customers to Hit Refresh with Lifecycle Campaigns

UpSellIt

Make-up consumers who use a set of particular products month-to-month. Product Recommendations. Another helpful use of Lifecycle marketing comes in the form of emailed product recommendations. For fashion, send accessory suggestion that complement a recently purchased piece.

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

In today’s ecommerce landscape, this insatiable need to snag a discount before placing an order speaks to the price-obsessed consumer mindset today. Save for the odd one-off sale a year, the menswear fashion brand sticks to hooking new customers with their high-quality products.

How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. Let's not forget- you'll want to know the best tools and techniques to build online fashion boutiques from scratch.

Alexa: Retail’s Next Friend.Or Foe?

Retail TouchPoints

Amazon will undoubtedly be the power player: Consumer Intelligence Research Partners estimated that Amazon sold 5.1 Consumers now can ask Alexa to order rides from Uber and Lyft , or to buy an anniversary bouquet from 1-800-FLOWERS.

Beauty Shoppers Spend 80% of Their Time in This Crucial Phase of the Buying Process

Blue Acorn

Which verticals do you think consumers spend the most time researching products? Fashion? Your first guess might be fashion or technology. Beauty consumers spend 80% of their buying process in the research phase. The modern beauty consumer thirsts for knowledge.

A Glimpse Of Retail’s Future

Retail TouchPoints

Since China e-Commerce is rife with cases of fraudulent and shoddy goods, many consumers have grown to suspect the authenticity of online products. By Franklin Chu, Azoya USA For a preview of where retail is headed, retail companies in the U.S.

Which Retail Tech Is The Real Deal?

Retail TouchPoints

Augmented reality that realistically shows how a new couch, lamp or desk will look in a shopper’s own living room could transform furniture retailing , turning it into a mobile-first proposition for a large swath of consumers.

The Psychology Behind Customer Loyalty

Zaius

For ecommerce brands today, the sad truth is most consumers go wherever the trends go. According to one study , the majority of consumers want brands to show and take an active interest in understanding their needs before they’d even consider purchasing.

What an Effective Customer Loyalty Program Looks Like in 2019

Scalefast

Consumers today are bombarded with loyalty program “white noise,” she says. Consumers expect a seamless customer experience along their entire purchase journeys. Consumers expect to be able to communicate with brands across social channels, through chatbots and via voice assistants.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Also the fashion industry is seeing nice growth. According to the McKinsey Global Fashion Index , fashion industry sales growth is forecasted to nearly triple between 2016 and 2018 (from 1.5 MOY Fashion. Because there is huge demand from consumers.

3 Types of User-Generated Content Brands Should Be Using

Blue Acorn

As a consumer-focused brand, your customers are your best advocates. The report goes on to show that 83 percent of online respondents in 60 countries said that they trust the recommendations of friends and family.

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4%

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Top 10 Sessions at eTail West 2018

Zaius

Here are the sessions we recommend for anyone in ecommerce today. Morgan Hermand-Waiche, Founder and CEO of ecommerce lingerie startup Adore Me, explains how a company that was started by people with no knowledge of fashion has become one of the fastest growing companies in the US using an innovative data-driven approach. C-Level Keynote Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature of Today’s Consumer. Jenny Kaplan, Consumer Goods Reporter, Bloomberg.

3 Types of User-Generated Content Brands Should Be Using

Blue Acorn

As a consumer-focused brand, your customers are your best advocates. The report goes on to show that 83 percent of online respondents in 60 countries said that they trust the recommendations of friends and family.

From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Rohan Moore , founder and CEO of UK fashion company, Olive Clothing. Elli’s fashion company in the United States. If you’re working in an industry like fashion or design, you’ll need to schedule extra time to taking quality product pictures—especially if your website involves models.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. In 2016, excluding Cyber Monday –– when more consumers shop from desktops at their offices –– 54% of orders were on desktop devices and 46% were from mobile devices.

Can Macy’s Afford To Drop The Ivanka Trump Brand?

Retail TouchPoints

And for every anti-Trump consumer who is publicly burning her Ivanka Trump dresses and shoes, there are also pro-Trump shoppers proudly wearing them as a badge of honor, as described in this Atlanta Journal-Constitution article.