How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

How to Use Games to Change Consumer Behaviour

Launchfire

Frequently, as marketers we target brand engagement hoping that increased awareness will lead to consumers taking action (ie. So to change consumers’ behaviour you have to give them a reason to take a leap. You can also reward consumers for taking an action. Game-based strategy

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Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 Omnichannel is crucial for brands in 2019 because consumers aren’t shopping through one specific channel.

How Grocers Can Boost Sales with Game-Based Recipe Marketing

Launchfire

Then you get an email from your grocery store letting you know you could win $100,000 by playing their new game. In the game you’re asked to guess the correct ingredients for a buffalo mac-n-cheese recipe. Make them into a game. Game-based strategy

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6 Ways to Boost In-Store Sales with a Game-Based Promotion

Launchfire

As marketers we tend to talk a lot about building brand awareness, driving social shares and engaging consumers. Driving sales with a game-based contest or sweepstakes isn’t hard. You just need to tell consumers why they should buy and reward them when they do.

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The Gateway To Gen Z Consumers (And How It Differs From Millennials)

Retail TouchPoints

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop.

Fulfillment Technologies Changing the Game

PFS

Fulfillment Technologies & Innovations Changing the Game. Fulfillment isn’t to be forgotten – it’s the age of the consumer, and not just from a front-end perspective. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog.

How to Educate Consumers and Sell More Stuff

Launchfire

Research has shown that consumers are more and more self directed when it comes to shopping. We need to step up our game and educate consumers if we want to out-grill the competition. Consumers need to understand: what’s in it for me? Game-based strategy

How to Get Consumers to Listen to Your Marketing Message

Launchfire

As marketers, we all know that educating consumers is a key part of moving them along the path to purchase. The problem is consumers are overwhelmed with marketing messages. Not only do you have to get consumers to care; you have to get them to listen in the first place.

Progressive Web Apps - Are They a Game-Changer?

Guidance

Amazon, Google, and YouTube have proven to be game-changers. Why PWAs Could Be a Game-Changer For Your Business PWAs are designed to solve the multiple challenges that many e-commerce retailers face.

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4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Because of this, consumers don’t necessarily feel freer or more liberated.

Why You Should Reward Consumers for Purchase (and how to do it)

Launchfire

The problem with that is twofold: Without a direct tie to sales, it’s virtually impossible for marketers to prove their promotion had an impact on the bottom line — let alone how much of an impact There’s no motivation for consumers to make a purchase. Game-based strategy

How Top-Performing Toys & Games Pages Win on Amazon & Walmart

Salsify

Toy consumers have quickly shifted a lot of their spending to these already well-known retailers. Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5

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January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers

Jumpshot

While overall sales were down, US shoppers’ preference for Amazon-brand products remained and the UK’s love for gaming was seen again in their shopping carts. However, the Fire TV Stick was still the most popular product purchased by UK consumers in January.

Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

This can be an effective way to reach consumers who are browsing but don’t yet know what they want to buy, and thus may be using broad keywords such as “sunscreen” or “sundresses.” Your Initial Game Plan. When selling online, the Amazon search results page is pretty much the Big Dance.

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Macy’s acquires Story: Game changer or much ado about nothing?

Steve Dennis

It has a lot of expensive, risky and time-consuming work to do on both the customer-facing experiential parts of their business and their technological infrastructure.

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Why Direct to Consumer?

Talkoot

Direct to consumer helps brands break through the noise. Brands like Caspar, Harry's, and Bonobos use data, storytelling, and crowdsourcing to connect with their consumer. D2C helps build strong bonds with happy and loyal consumers. Direct to consumer.

The Land Down Under Ups Their Omnichannel Game

OrderDynamics

The Land Down Under Ups Their Omnichannel Game. In Australia, click and collect remains a fairly new phenomenon for many consumers. By providing answers to the questions consumers have, retailers are doing a great job of minimizing the risk of something new.

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A tough month for Amazon: Top 10 products purchased by US & UK consumers in February

Jumpshot

As for the shopping carts themselves, Americans’ preference for Amazon-brand products and the UK’s love for gaming was evident this month too. Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. The Fire TV Stick with Alexa was the most popular product purchased by US consumers on Amazon for the second month. Top 10 Products Purchased on Amazon by UK consumers.

How to Drive Traffic to Your Game-Based Promotion

Launchfire

This is true of stadium events, family reunions, work parties — and yes, game-based promotions. If you want people to register, play, or otherwise interact with your game you have to promote it. Today I thought I’d go over some different ways you can promote a game-based promotion.

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How VR Is Shaping The Future Of Product Design And Consumer Experiences

Retail TouchPoints

Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. Is your business ready to get in the game?

In-Store WiFi: A Game-Changer For Your Store’s EBITA

Retail TouchPoints

A few years ago, we saw the retail game change forever when behemoths like McDonald’s and Starbucks decided to offer free wireless to their patrons.

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8 Things to Consider Before You Run a Game-Based Promotion

Launchfire

If you’ve never run a game-based marketing promotion before, it can feel a bit overwhelming. There’s a lot to consider — from prizes and legalities, to choosing the right game for your goals. But the secret to an amazing game-based marketing promotion is solid planning.

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3 Measurable Ways to Tie Game-Based Promotions to Sales

Launchfire

Running a game-based marketing program can be a great move for CPG companies. Game-based marketing campaigns drive extended engagement with consumers and let you achieve a host of marketing goals — from growing your newsletter size to educating consumers.

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Why Guaranteed Delivery Will be a Game Changer for eBay Sellers

ChannelAdvisor

In a matter of months, millions of purchase-ready consumers will opt to show only items that are guaranteed by eBay to arrive at their doorsteps in one, two or three days. But unlike Amazon, where consumers pay for the privilege of free two-day delivery through Prime, there’s no subscription requirement for buyers to take advantage of Guaranteed Delivery. The post Why Guaranteed Delivery Will be a Game Changer for eBay Sellers appeared first on Channel Advisor.

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Amazon UK roars back as the US improves slightly: Top 10 products purchased by US and UK consumers during March

Jumpshot

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. Top 10 Products Purchased on Amazon by UK consumers. Content replaced games as the UK’s sales leaders.

How to Boost Your Loyalty Program with Game-Based Promotions [Report]

Launchfire

In our new report, The Loyalty Marketer’s Report: Boosting Your Program with Gamified Promos , you’ll get best practices for increasing your loyalty ROI with game-based promotions. Your loyalty program is a hub of your best customers.

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Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers

OrderDynamics

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers. So, it’s not surprising that while doing our latest research into Click and Collect consumers, noticed one of the greatest opportunities in omnichannel today, the Lapsed omnichannel consumer group.

Gift cards big for Christmas: Top 10 products sold on Amazon in December

Jumpshot

Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December. Meanwhile in the UK, purchase volumes remained stable, but customers replaced their preference for gaming products with books.

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App is The New Black: How myRQ is Changing the Game for On-The-Go Retailers

iQmetrix

First it was consumers expecting brick-and-mortar stores to have a streamlined online presence and now, mobile is taking over the back-end of businesses. From study to study, use-case to use-case, it’s been proven time and again that mobile matters.

[Chain Store Age] Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing

Wiser

You can read the Chain Store Age article, Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing , in full over on their website. The post [Chain Store Age] Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing appeared first on Wiser Retail Strategies.

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Digital Sales Promotions: To Gamify or Not to Gamify?

Launchfire

That’s why today I thought I’d chat about the key differences between classic enter-to-win promos, and their modern evolution: game-based promotions. What is a Game-based Promotion? A game-based promo on the other hand offers more incentive to enter. Game-based strategy

What You Need To Know About The Game Changing Shopify Pay

Demac Media

Yes, in the very short term future you can make the argument that Shopify isn’t a consumer facing brand, and that they don’t have THAT much of the eCommerce market transacting on their platform. And if you can get your imagination to this place, tell me that Shopify Pay isn’t a game changer.

US and UK online shopping trends: Amazon purchases analyzed

Jumpshot

We know everyone loves Amazon, as we’ve been analyzing consumer shopping behavior on the site for nearly a year. Top 10 products purchased on Amazon by US and UK consumers. US consumers favor Amazon’s own products, buying everything from Kindles, to Fire TVs and AmazonBasics.

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How Dropship is Changing the Inventory and Merchandising Game for Retailers

iQmetrix

Many large retailers are competing on delivery options and satisfying consumer demands for a true omnichannel experience with seamless convenience and vast product selection. With iQmetrix Dropship, retailers of all sizes are now able to offer similar benefits to consumers. Retail Operations Dropship

Post-Game Analysis: What Black Friday Means for the Future of Retail

iQmetrix

The massive transaction volumes over this period amplify existing consumer trends and can tell us much about the future of retail. As one of the biggest shopping events of the year, the stretch between Thanksgiving, Black Friday, and Cyber Monday serves as a microcosm of the entire retail industry. Let’s look at the 2017 Black Friday metrics and trends to see how retailers can use them to their advantage moving forward. Omnichannel Retail Payments

After Toys ‘R’ Us Announces Closings, a Digital Postmortem

Jumpshot

Then I reviewed a larger set of data from the Toys & Video Game category across all eCommerce sites to understand if they’re running about even with other channels. And among all the domains we measure, Amazon won roughly 95% of all toys & video games conversions.

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The FTD Lesson For Long-Standing Brands: Don’t Rest On Your Laurels

Forrester eCommerce

FTD Gets Caught In A Terrible Game Of Pickle Century-old floral delivery stalwart FTD filed for Chapter 11, sending shivers through C-suites of venerable brands everywhere.

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