How Glasses Could Change The Game For Augmented Reality

Forrester eCommerce

Recent rumors that Apple will announce a set of Augmented Reality (AR) glasses for $499 in the next two years has stirred up a conversation around what it would mean for consumers.

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How to Use Games to Change Consumer Behaviour

Launchfire

Frequently, as marketers we target brand engagement hoping that increased awareness will lead to consumers taking action (ie. So to change consumers’ behaviour you have to give them a reason to take a leap. You can also reward consumers for taking an action. Game-based strategy

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How Top-Performing Toys & Games Pages Win on Amazon & Walmart

Salsify

Toy consumers have quickly shifted a lot of their spending to these already well-known retailers. Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5

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How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

How PlayStation, GameStop and Nintendo Perfect Personalized Gaming

Sailthru

There’s no question that Americans love video games; nearly 70% game on at least one device. And with thousands of games released every year, the choices for gamers are endless. As a result, more and more brands are using personalized gaming to set themselves apart.

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How Grocers Can Boost Sales with Game-Based Recipe Marketing

Launchfire

Then you get an email from your grocery store letting you know you could win $100,000 by playing their new game. In the game you’re asked to guess the correct ingredients for a buffalo mac-n-cheese recipe. Make them into a game. Game-based strategy

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Facebook Has The Scale To Build A Strong Payments Business, But Not The Consumer Trust

Forrester eCommerce

Users can use Facebook Pay for “fundraisers, in-game purchases, event tickets, person-to-person payments on Messenger and purchases from select Pages and businesses on Facebook Marketplace.”

6 Ways to Boost In-Store Sales with a Game-Based Promotion

Launchfire

As marketers we tend to talk a lot about building brand awareness, driving social shares and engaging consumers. Driving sales with a game-based contest or sweepstakes isn’t hard. You just need to tell consumers why they should buy and reward them when they do.

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4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

Fulfillment Technologies Changing the Game

PFS

Fulfillment Technologies & Innovations Changing the Game. Fulfillment isn’t to be forgotten – it’s the age of the consumer, and not just from a front-end perspective. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Because of this, consumers don’t necessarily feel freer or more liberated.

May 2020 COVID-19 Industry Updates: Retail, Automotive, Gaming, & More

ROI Revolution

These COVID-19 industry updates cover retail, various forms of gaming, automotive & travel, and more. The apparel industry has struggled throughout the pandemic as consumers choose to spend their discretionary income in sectors deemed “essential.” Game sales up, production down.

4 Ways Gamification Makes Loyalty a Mobile-First Game Changer

Smile.io

If you’re not already playing games with your customers, it’s time to press start. This strategy encourages brands to add some layers of game mechanics to their customer experience that will help to repeatedly create excitement.

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Why Direct to Consumer?

Talkoot

Direct to consumer helps brands break through the noise. Brands like Caspar, Harry's, and Bonobos use data, storytelling, and crowdsourcing to connect with their consumer. D2C helps build strong bonds with happy and loyal consumers. Direct to consumer.

The Land Down Under Ups Their Omnichannel Game

OrderDynamics

The Land Down Under Ups Their Omnichannel Game. In Australia, click and collect remains a fairly new phenomenon for many consumers. By providing answers to the questions consumers have, retailers are doing a great job of minimizing the risk of something new.

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Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

This can be an effective way to reach consumers who are browsing but don’t yet know what they want to buy, and thus may be using broad keywords such as “sunscreen” or “sundresses.” Your Initial Game Plan. When selling online, the Amazon search results page is pretty much the Big Dance.

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How to Get Consumers to Listen to Your Marketing Message

Launchfire

As marketers, we all know that educating consumers is a key part of moving them along the path to purchase. The problem is consumers are overwhelmed with marketing messages. Not only do you have to get consumers to care; you have to get them to listen in the first place.

How to Educate Consumers and Sell More Stuff

Launchfire

Research has shown that consumers are more and more self directed when it comes to shopping. We need to step up our game and educate consumers if we want to out-grill the competition. Consumers need to understand: what’s in it for me? Game-based strategy

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

The Gateway To Gen Z Consumers (And How It Differs From Millennials)

Retail TouchPoints

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop.

Macy’s acquires Story: Game changer or much ado about nothing?

Steve Dennis

It has a lot of expensive, risky and time-consuming work to do on both the customer-facing experiential parts of their business and their technological infrastructure.

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January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers

Jumpshot

While overall sales were down, US shoppers’ preference for Amazon-brand products remained and the UK’s love for gaming was seen again in their shopping carts. However, the Fire TV Stick was still the most popular product purchased by UK consumers in January.

[Chain Store Age] Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing

Wiser

You can read the Chain Store Age article, Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing , in full over on their website. The post [Chain Store Age] Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing appeared first on Wiser Retail Strategies.

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Why You Should Reward Consumers for Purchase (and how to do it)

Launchfire

The problem with that is twofold: Without a direct tie to sales, it’s virtually impossible for marketers to prove their promotion had an impact on the bottom line — let alone how much of an impact There’s no motivation for consumers to make a purchase. Game-based strategy

HOW THE CALIFORNIA CONSUMER PRIVACY ACT IS IMPACTING THE FUTURE OF RETAIL

PFS

On the heels of shifting consumer preferences, global policy changes and a steady flow of cyber-attacks, the state of California has put into motion the most comprehensive consumer data protection to date. But what does this all mean for merchants and consumers alike?

A tough month for Amazon: Top 10 products purchased by US & UK consumers in February

Jumpshot

As for the shopping carts themselves, Americans’ preference for Amazon-brand products and the UK’s love for gaming was evident this month too. Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. The Fire TV Stick with Alexa was the most popular product purchased by US consumers on Amazon for the second month. Top 10 Products Purchased on Amazon by UK consumers.

How to Drive Traffic to Your Game-Based Promotion

Launchfire

This is true of stadium events, family reunions, work parties — and yes, game-based promotions. If you want people to register, play, or otherwise interact with your game you have to promote it. Today I thought I’d go over some different ways you can promote a game-based promotion.

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How CPG Marketers Can Keep Consumers Engaged During COVID-19

Launchfire

To capture the attention of consumers, brands need to focus on engaging consumers with something that cuts through the clutter: fun and rewards, “play” and “win”. Here’s how: Encourage Play Right now, consumers are stuck at home and looking for an escape from COVID-19.

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In-Store WiFi: A Game-Changer For Your Store’s EBITA

Retail TouchPoints

A few years ago, we saw the retail game change forever when behemoths like McDonald’s and Starbucks decided to offer free wireless to their patrons.

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How VR Is Shaping The Future Of Product Design And Consumer Experiences

Retail TouchPoints

Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer.

Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers

ChannelAdvisor

— First up: the fast-growing consumer electronics market. According to eMarketer, 39% of consumer electronics purchases will be made online in 2019, far surpassing the rate of e-commerce itself. For consumer electronics sellers, model numbers, dimensions, generation, etc.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. Is your business ready to get in the game?

How Can Toy and Baby Brands Best Utilize Product Experience Management (PXM)? | Salsify

Salsify

Keeping up with continually shifting retailer requirements is a daunting task, which only seems to amplify when you factor in the industry trends and evolving consumer demands for toy and baby brand manufacturers.

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Why Guaranteed Delivery Will be a Game Changer for eBay Sellers

ChannelAdvisor

In a matter of months, millions of purchase-ready consumers will opt to show only items that are guaranteed by eBay to arrive at their doorsteps in one, two or three days. But unlike Amazon, where consumers pay for the privilege of free two-day delivery through Prime, there’s no subscription requirement for buyers to take advantage of Guaranteed Delivery. The post Why Guaranteed Delivery Will be a Game Changer for eBay Sellers appeared first on Channel Advisor.

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3 Measurable Ways to Tie Game-Based Promotions to Sales

Launchfire

Running a game-based marketing program can be a great move for CPG companies. Game-based marketing campaigns drive extended engagement with consumers and let you achieve a host of marketing goals — from growing your newsletter size to educating consumers.

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Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers

OrderDynamics

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers. So, it’s not surprising that while doing our latest research into Click and Collect consumers, noticed one of the greatest opportunities in omnichannel today, the Lapsed omnichannel consumer group.

8 Things to Consider Before You Run a Game-Based Promotion

Launchfire

If you’ve never run a game-based marketing promotion before, it can feel a bit overwhelming. There’s a lot to consider — from prizes and legalities, to choosing the right game for your goals. But the secret to an amazing game-based marketing promotion is solid planning.

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How to Boost Your Loyalty Program with Game-Based Promotions [Report]

Launchfire

In our new report, The Loyalty Marketer’s Report: Boosting Your Program with Gamified Promos , you’ll get best practices for increasing your loyalty ROI with game-based promotions. Your loyalty program is a hub of your best customers.

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What You Need To Know About The Game Changing Shopify Pay

Demac Media

Yes, in the very short term future you can make the argument that Shopify isn’t a consumer facing brand, and that they don’t have THAT much of the eCommerce market transacting on their platform. And if you can get your imagination to this place, tell me that Shopify Pay isn’t a game changer.

Amazon UK roars back as the US improves slightly: Top 10 products purchased by US and UK consumers during March

Jumpshot

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. Top 10 Products Purchased on Amazon by UK consumers. Content replaced games as the UK’s sales leaders.