How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Because of this, consumers don’t necessarily feel freer or more liberated.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

Fulfillment Technologies Changing the Game

PFS

Fulfillment Technologies & Innovations Changing the Game. Fulfillment isn’t to be forgotten – it’s the age of the consumer, and not just from a front-end perspective. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

Macy’s acquires Story: Game changer or much ado about nothing?

Steve Dennis

It has a lot of expensive, risky and time-consuming work to do on both the customer-facing experiential parts of their business and their technological infrastructure.

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January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers

Jumpshot

While overall sales were down, US shoppers’ preference for Amazon-brand products remained and the UK’s love for gaming was seen again in their shopping carts. However, the Fire TV Stick was still the most popular product purchased by UK consumers in January.

A tough month for Amazon: Top 10 products purchased by US & UK consumers in February

Jumpshot

As for the shopping carts themselves, Americans’ preference for Amazon-brand products and the UK’s love for gaming was evident this month too. Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. The Fire TV Stick with Alexa was the most popular product purchased by US consumers on Amazon for the second month. Top 10 Products Purchased on Amazon by UK consumers.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. Is your business ready to get in the game?

How VR Is Shaping The Future Of Product Design And Consumer Experiences

Retail TouchPoints

Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer.

In-Store WiFi: A Game-Changer For Your Store’s EBITA

Retail TouchPoints

A few years ago, we saw the retail game change forever when behemoths like McDonald’s and Starbucks decided to offer free wireless to their patrons.

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Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers

OrderDynamics

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers. So, it’s not surprising that while doing our latest research into Click and Collect consumers, noticed one of the greatest opportunities in omnichannel today, the Lapsed omnichannel consumer group.

Why Guaranteed Delivery Will be a Game Changer for eBay Sellers

ChannelAdvisor

In a matter of months, millions of purchase-ready consumers will opt to show only items that are guaranteed by eBay to arrive at their doorsteps in one, two or three days. But unlike Amazon, where consumers pay for the privilege of free two-day delivery through Prime, there’s no subscription requirement for buyers to take advantage of Guaranteed Delivery. The post Why Guaranteed Delivery Will be a Game Changer for eBay Sellers appeared first on Channel Advisor.

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App is The New Black: How myRQ is Changing the Game for On-The-Go Retailers

iQmetrix

First it was consumers expecting brick-and-mortar stores to have a streamlined online presence and now, mobile is taking over the back-end of businesses. From study to study, use-case to use-case, it’s been proven time and again that mobile matters.

Amazon UK roars back as the US improves slightly: Top 10 products purchased by US and UK consumers during March

Jumpshot

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. Top 10 Products Purchased on Amazon by UK consumers. Content replaced games as the UK’s sales leaders.

Gift cards big for Christmas: Top 10 products sold on Amazon in December

Jumpshot

Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December. Meanwhile in the UK, purchase volumes remained stable, but customers replaced their preference for gaming products with books.

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What You Need To Know About The Game Changing Shopify Pay

Demac Media

Yes, in the very short term future you can make the argument that Shopify isn’t a consumer facing brand, and that they don’t have THAT much of the eCommerce market transacting on their platform. And if you can get your imagination to this place, tell me that Shopify Pay isn’t a game changer.

How Dropship is Changing the Inventory and Merchandising Game for Retailers

iQmetrix

Many large retailers are competing on delivery options and satisfying consumer demands for a true omnichannel experience with seamless convenience and vast product selection. With iQmetrix Dropship, retailers of all sizes are now able to offer similar benefits to consumers. Retail Operations Dropship

Post-Game Analysis: What Black Friday Means for the Future of Retail

iQmetrix

The massive transaction volumes over this period amplify existing consumer trends and can tell us much about the future of retail. As one of the biggest shopping events of the year, the stretch between Thanksgiving, Black Friday, and Cyber Monday serves as a microcosm of the entire retail industry. Let’s look at the 2017 Black Friday metrics and trends to see how retailers can use them to their advantage moving forward. Omnichannel Retail Payments

After Toys ‘R’ Us Announces Closings, a Digital Postmortem

Jumpshot

Then I reviewed a larger set of data from the Toys & Video Game category across all eCommerce sites to understand if they’re running about even with other channels. And among all the domains we measure, Amazon won roughly 95% of all toys & video games conversions.

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The Reason Real-time Optimization and Personalization is a Retail Game Changer

Dynamic Yield

The power of real-time personalization for the consumer and the marketer is a win-win situation. The post The Reason Real-time Optimization and Personalization is a Retail Game Changer appeared first on Dynamic Yield. 86% of customers say that personalization influences their purchases.

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The Reason Real-time Optimization and Personalization is a Retail Game Changer

Dynamic Yield

The power of real-time personalization for the consumer and the marketer is a win-win situation. The post The Reason Real-time Optimization and Personalization is a Retail Game Changer appeared first on Dynamic Yield. 86% of customers say that personalization influences their purchases.

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How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

The RTP team shares their takes on various chapters in the book — including those focused on loyalty, associates, the store, technology and consumers — to see how Schambach’s ideas relate to a number of current retail trends.

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5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Mobile is not the smartphone itself, but a cloud of connected things that enable consumers’ mobile interactions,” said Naparstek. “It’s

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3 data feeds for analyzing how online shoppers engage with e-commerce sites

Jumpshot

How successful am I, or are my competitors, at moving consumers down the path to purchase on a specific e-commerce site? What are the click-by-click consumer activities that lead to checkout on a specific e-commerce site? keywords=video+games.

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WEBINAR: The Rise of the B2C Marketer

Zaius

Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. How marketers today can stay ahead of the game.

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Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

This ups the game on search engine marketing because these voice search users do not scroll through a few results to find the best one. To Truly Hear, You Must Listen Consumers have figured out how search engines work.

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Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye. We live in a sharing economy, where Instagram and Facebook consumers want their shopping experience to be shareable.

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

And what we found is this: Consumer expectations worldwide have forced ecommerce sites to adapt to mobile needs –– and the ones that do make more money, more quickly than ever before. Increased trust: more consumers feel comfortable shopping on mobile.

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How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Your buyers likely expect that, and you have to step up your game to the next level. What content they consume across all channels. Marketing personalization isn’t as simple as it used to be.

Insights For All: Data-Driven Innovation And The Retail Ecosystem

Retail TouchPoints

As a result, consumers have grown addicted to exceptional online journeys, and developed a low tolerance for sites and apps that don’t help them achieve their digital goals quickly and painlessly.

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Online-To-Offline: An Integrated Approach To Retail

Retail TouchPoints

The company’s experiments with Amazon Go highlight an interesting point for other online retailers looking to get in on the brick-and-mortar game: online retailers know the online shopping habits of their customers, but may not possess the information about their offline shopping behavior.

How Brands Can Win This Back-To-School Season With The Mobile Dad

Retail TouchPoints

With 34% of advertisers saying they’re already investing more in short-form video this year, it’s critical to prioritize bite-sized engaging video content to stay ahead of the game. Tap Into Game Time As always, relevant content is essential to authentically connect with the modern consumer.

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B2C Ad Copy Examples That Convert

Zaius

What’s the name of the game? Pulling off a successful game or contest in your ad copy can be quite the hurdle to overcome, even with something as seemingly simple as a photo-sharing contest, like the one In the Raw ran. Writing ad copy is hard.

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Top 10 Christmas Products to Sell Online for Kids

ecomdash

Video Games. Kids these days just can’t stay away from video games. Stocking up on the most popular titles can boost your sales significantly, especially if the most desired games start to sell out around Christmas time, which is usually the case. Board Games.

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