How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

How Top-Performing Toys & Games Pages Win on Amazon & Walmart

Salsify

Toy consumers have quickly shifted a lot of their spending to these already well-known retailers. Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5

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Progressive Web Apps - Are They a Game-Changer?

Guidance

Amazon, Google, and YouTube have proven to be game-changers. Why PWAs Could Be a Game-Changer For Your Business PWAs are designed to solve the multiple challenges that many e-commerce retailers face.

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4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Because of this, consumers don’t necessarily feel freer or more liberated.

Fulfillment Technologies Changing the Game

PFS

Fulfillment Technologies & Innovations Changing the Game. Fulfillment isn’t to be forgotten – it’s the age of the consumer, and not just from a front-end perspective. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog.

The Land Down Under Ups Their Omnichannel Game

OrderDynamics

The Land Down Under Ups Their Omnichannel Game. In Australia, click and collect remains a fairly new phenomenon for many consumers. By providing answers to the questions consumers have, retailers are doing a great job of minimizing the risk of something new.

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Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

This can be an effective way to reach consumers who are browsing but don’t yet know what they want to buy, and thus may be using broad keywords such as “sunscreen” or “sundresses.” Your Initial Game Plan. When selling online, the Amazon search results page is pretty much the Big Dance.

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Macy’s acquires Story: Game changer or much ado about nothing?

Steve Dennis

It has a lot of expensive, risky and time-consuming work to do on both the customer-facing experiential parts of their business and their technological infrastructure.

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January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers

Jumpshot

While overall sales were down, US shoppers’ preference for Amazon-brand products remained and the UK’s love for gaming was seen again in their shopping carts. However, the Fire TV Stick was still the most popular product purchased by UK consumers in January.

A tough month for Amazon: Top 10 products purchased by US & UK consumers in February

Jumpshot

As for the shopping carts themselves, Americans’ preference for Amazon-brand products and the UK’s love for gaming was evident this month too. Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. The Fire TV Stick with Alexa was the most popular product purchased by US consumers on Amazon for the second month. Top 10 Products Purchased on Amazon by UK consumers.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. Is your business ready to get in the game?

How VR Is Shaping The Future Of Product Design And Consumer Experiences

Retail TouchPoints

Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer.

In-Store WiFi: A Game-Changer For Your Store’s EBITA

Retail TouchPoints

A few years ago, we saw the retail game change forever when behemoths like McDonald’s and Starbucks decided to offer free wireless to their patrons.

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Why Guaranteed Delivery Will be a Game Changer for eBay Sellers

ChannelAdvisor

In a matter of months, millions of purchase-ready consumers will opt to show only items that are guaranteed by eBay to arrive at their doorsteps in one, two or three days. But unlike Amazon, where consumers pay for the privilege of free two-day delivery through Prime, there’s no subscription requirement for buyers to take advantage of Guaranteed Delivery. The post Why Guaranteed Delivery Will be a Game Changer for eBay Sellers appeared first on Channel Advisor.

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Amazon UK roars back as the US improves slightly: Top 10 products purchased by US and UK consumers during March

Jumpshot

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. Top 10 Products Purchased on Amazon by UK consumers. Content replaced games as the UK’s sales leaders.

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers

OrderDynamics

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers. So, it’s not surprising that while doing our latest research into Click and Collect consumers, noticed one of the greatest opportunities in omnichannel today, the Lapsed omnichannel consumer group.

App is The New Black: How myRQ is Changing the Game for On-The-Go Retailers

iQmetrix

First it was consumers expecting brick-and-mortar stores to have a streamlined online presence and now, mobile is taking over the back-end of businesses. From study to study, use-case to use-case, it’s been proven time and again that mobile matters.

Gift cards big for Christmas: Top 10 products sold on Amazon in December

Jumpshot

Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December. Meanwhile in the UK, purchase volumes remained stable, but customers replaced their preference for gaming products with books.

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What You Need To Know About The Game Changing Shopify Pay

Demac Media

Yes, in the very short term future you can make the argument that Shopify isn’t a consumer facing brand, and that they don’t have THAT much of the eCommerce market transacting on their platform. And if you can get your imagination to this place, tell me that Shopify Pay isn’t a game changer.

How Dropship is Changing the Inventory and Merchandising Game for Retailers

iQmetrix

Many large retailers are competing on delivery options and satisfying consumer demands for a true omnichannel experience with seamless convenience and vast product selection. With iQmetrix Dropship, retailers of all sizes are now able to offer similar benefits to consumers. Retail Operations Dropship

Post-Game Analysis: What Black Friday Means for the Future of Retail

iQmetrix

The massive transaction volumes over this period amplify existing consumer trends and can tell us much about the future of retail. As one of the biggest shopping events of the year, the stretch between Thanksgiving, Black Friday, and Cyber Monday serves as a microcosm of the entire retail industry. Let’s look at the 2017 Black Friday metrics and trends to see how retailers can use them to their advantage moving forward. Omnichannel Retail Payments

After Toys ‘R’ Us Announces Closings, a Digital Postmortem

Jumpshot

Then I reviewed a larger set of data from the Toys & Video Game category across all eCommerce sites to understand if they’re running about even with other channels. And among all the domains we measure, Amazon won roughly 95% of all toys & video games conversions.

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The Reason Real-time Optimization and Personalization is a Retail Game Changer

Dynamic Yield

The power of real-time personalization for the consumer and the marketer is a win-win situation. The post The Reason Real-time Optimization and Personalization is a Retail Game Changer appeared first on Dynamic Yield. 86% of customers say that personalization influences their purchases.

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The Reason Real-time Optimization and Personalization is a Retail Game Changer

Dynamic Yield

The power of real-time personalization for the consumer and the marketer is a win-win situation. The post The Reason Real-time Optimization and Personalization is a Retail Game Changer appeared first on Dynamic Yield. 86% of customers say that personalization influences their purchases.

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How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

The RTP team shares their takes on various chapters in the book — including those focused on loyalty, associates, the store, technology and consumers — to see how Schambach’s ideas relate to a number of current retail trends.

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5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Mobile is not the smartphone itself, but a cloud of connected things that enable consumers’ mobile interactions,” said Naparstek. “It’s

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3 data feeds for analyzing how online shoppers engage with e-commerce sites

Jumpshot

How successful am I, or are my competitors, at moving consumers down the path to purchase on a specific e-commerce site? What are the click-by-click consumer activities that lead to checkout on a specific e-commerce site? keywords=video+games.

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WEBINAR: The Rise of the B2C Marketer

Zaius

Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. How marketers today can stay ahead of the game.

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Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

This ups the game on search engine marketing because these voice search users do not scroll through a few results to find the best one. To Truly Hear, You Must Listen Consumers have figured out how search engines work.

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

And what we found is this: Consumer expectations worldwide have forced ecommerce sites to adapt to mobile needs –– and the ones that do make more money, more quickly than ever before. Increased trust: more consumers feel comfortable shopping on mobile.

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Feeling Lucky? Using Gamification to get Customers Involved

UpSellIt

Let’s Play a Game! It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.” PCH, as it’s often referred to, started in a time when many consumers subscribed to magazines via house calls from door-to-door salesmen.

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Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye. We live in a sharing economy, where Instagram and Facebook consumers want their shopping experience to be shareable.

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How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Your buyers likely expect that, and you have to step up your game to the next level. What content they consume across all channels. Marketing personalization isn’t as simple as it used to be.

Five Off-The-Radar Retail Predictions For The Last Half Of 2019

Retail TouchPoints

By Sherry Smith, Triad Consumers are driving a retail revolution. It’s a red-hot target for any retailer that needs to up its game — and hit the ground running. As a result, consumer adoption of grocery delivery will increase sharply and finally approach a tipping point.

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