Kissmetrics

FEBRUARY 3, 2018

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. We spend an average of 2 hours and 15 minutes on social media each day, which accounts for one-third of our online time , and twice as much as any other activity.

Social Media 225

Social Media Mobile Channel Games 225

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

AUGUST 8, 2023

The platform also is coming to life through a consumer activation that conveys the company’s commitment to “enabling moments of laziness.” Customers can enter by sharing their most creative cancellation excuse on social media and tagging @Lazboy. “As From now through Sept. From now through Sept.

Social Media 244

Social Media Marketing Customer Games 244

BigCommerce

FEBRUARY 27, 2018

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.

Social Media 410

Social Media Marketing Payment Services Reference 410

Retail TouchPoints

JULY 6, 2023

It will feature playful desserts, trendy bubble teas, gaming stations a retail section and unique interactive activities for the whole family. The original mobile game now has 5 billion downloads, more than 25 million followers on social media and 96% brand awareness. ”

Retail 264

Retail Games Social Media Mobile 264

GetElastic

NOVEMBER 18, 2021

What to Watch: 8 Mobile Commerce Trends. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. When a smartphone becomes as essential to our daily lives as the air we breathe, retailers must respond to mobile shopping behaviors or risk being left behind. Mobile Payments. In the U.S.

eCommerce 148

eCommerce Mobile Mobile eCommerce Social Media 148

ROI Revolution

JANUARY 21, 2021

In the wake of the January 6th events at the United States Capitol, 13 social media platforms took swift action to ban or disable Donald Trump’s accounts , citing everything from policy violations to risk of further incitement of violence. Google Now to Include Social Media Content in Searches. Learn more here.

Social Media 78

Social Media Mobile Electronics Events 78

ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

Social Media 78

Social Media Marketing B2B Download 78

Retail TouchPoints

SEPTEMBER 21, 2022

Examples already include the virtual world Decentraland, as well as the gaming metaverses Sandbox and Roblox. There’s also a trend toward brands selling and distributing NFTs without a middleman like a third-party social platform. Instead, they’ll use sites and their own branded marketplaces or wallets to reach consumers.

Consumer 230

Consumer Marketing Games Social Media 230

Retail TouchPoints

NOVEMBER 13, 2020

It’s not hyperbole to say entire sectors had to fundamentally change their business models in the past 10 months, and retail has been one of the biggest hit by changing COVID-related consumer habits. . Brands that want to be part of that mobile growth need to start working on their m-commerce strategies now. . Additionally, U.S.

Mobile 181

Mobile Multichannel Retail Social Media 181

Retail TouchPoints

APRIL 25, 2023

Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera.

Technology 274

Technology eCommerce Shipping Costs Games 274

iVend

NOVEMBER 14, 2022

A mobile retail strategy is critical to the success of retailers. Shoppers have their mobile device with them anywhere and everywhere, putting the retail experience at their fingertips 24/7/365. iVend for Magento iVend helps retailers to engage mobile shoppers. iVend for Magento iVend helps retailers to engage mobile shoppers.

Mobile 95

Mobile Retail Social Media Magento 95

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 246

Retail Social Media Consumer Channel 246

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. Social media platforms are built off of this philosophy entirely.

Supplies 289

Supplies Social Media Channel Technology 289

ecomdash

NOVEMBER 19, 2018

For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. With Hootsuite Enhance, you can easily edit social media photos.

Social Media 81

Social Media eCommerce eCommerce Marketing Download 81

Retail TouchPoints

OCTOBER 14, 2022

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers.

Social Media 290

Social Media Games Fulfillment Events 290

Kissmetrics

JULY 25, 2019

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. Mobile deep linking. What is mobile deep linking, anyways? Let’s dive in. Deferred deep linking.

Mobile 214

Mobile Definition Download Document 214

Retail TouchPoints

OCTOBER 27, 2021

Algorithm-based multi-touch attribution (MTA) models that have surfaced over the years undoubtedly perform better than click-based deterministic attribution models, but there is one model grounded in game theory that has proven to be the most accurate for marketers. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

Multi-channel 305

Multi-channel Games Retail Social Media 305

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 296

Retail Social Media Multi-channel Channel 296

Retail TouchPoints

JULY 11, 2023

Similar to the games NFL players compete in each week of the season, retail is hypercompetitive and ever-changing. Selfies, social check-ins, livestreams, mobile ticketing and cashless transactions all rely on a network that is sophisticated enough to handle huge spikes in data and heavy demands on the network.

Payments 209

Payments Payment Services Retail Social Media 209

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Webinar 287

Webinar Consumer Payments Marketing 287

Retail TouchPoints

JANUARY 6, 2023

That’s when it became an omnipresent word in ecommerce and social media. For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. users, retailers understand better how to approach every consumer group and reinforce their loyalty.

Games 317

Games Cryptocurrencies Clothing Channel 317

Retail TouchPoints

FEBRUARY 7, 2022

We’ve been super intentional in how we frame our social media, for example. After encountering a website error, 77% of consumers said they are likely to leave without completing a transaction, and 60% said they aren’t likely to return, according to research from digital experience intelligence platform FullStory.

Consumer 278

Consumer Social Media Games Customer 278

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Social influence continues to show opportunities as U.S. consumers spend more money on Tik Tok than any other social platform.

Shipping Costs 255

Shipping Costs Improvements Live Chat Retail 255

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

OCTOBER 6, 2021

The two-way nature of livestreaming explains why return rates are as much as 40% lower than traditional ecommerce channels, according to Coresight research: “ Livestreaming is an opportunity to educate the consumer, which is why returns are so much lower — they actually know what they’re buying ,” said Weinswig. Dubbed the 10.10

Social Media 311

Social Media Electronics Events Fashion 311

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. mentality that many customers have while shopping on mobile (i.e.

Mobile 150

Mobile Retail Social Media Presentation 150

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. But an online presence is necessary, as consumers typically research and review before purchasing.

Merchant Services 293

Merchant Services Payment Services Financial Services Omnichannel 293

Retail TouchPoints

DECEMBER 20, 2021

By continuing to sell its solutions to other brands and businesses, Mavely will be able to “stay at the forefront of mobile social commerce needs and provide best-in-class solutions, features and insight that will be incorporated into the Nu Skin digital tools,” Smith explained. the strategic investment arm of Nu Skin Enterprises.

Social Media 262

Social Media Customer Retention Technology B2C 262

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. After growing just 5.9%

Marketing 172

Marketing Social Media White Paper SEO 172

BigCommerce

SEPTEMBER 4, 2018

Consumer spending is up. So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? And, mobile sales are on the rise.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Kissmetrics

JUNE 3, 2021

Say you’re working with a client (let’s call them Client A) in the gaming industry — specifically in the smartphone app gaming industry. Mobile gaming is a pretty competitive industry. iTunes offers 18 categories of games and hundreds of popular puzzle games. First, let’s outline the goal.

Marketing 270

Marketing Games Download Social Media 270

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150