Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth
Retail TouchPoints
DECEMBER 1, 2023
This Black Friday the only rushes that were covered the following day were those that took place on the football field during the NFL’s first-ever Black Friday game. An NFL game on Black Friday would have once been considered anathema (and a recipe for historically low viewership). A Columbia shoppable ad during the game.
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