Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. In this post, I’m going to cover three examples of what innovation looks like in practice, detailing PPC , SEO , and CRO strategies from the work we’ve done at Inflow.

PPC 109

PPC eCommerce Marketing SEO 109

Retail TouchPoints

MARCH 22, 2022

Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few. Amazon did that way before anybody else even entered the game; they just never sold it.”. Online channels also offer more nuanced customer feedback than ever before.

Small Business Retail 287

Small Business Retail Retail Shopify eCommerce 287

eCommerceFuel

AUGUST 2, 2023

When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF This is part of the secret sauce of Amazon SEO.

PPC 26

PPC Improvements Management SEO 26

eCommerceFuel

MAY 10, 2021

As an eCommerce entrepreneur, you’re probably wondering how you can stay ahead of the game. Most consumers say that they prefer to receive communication with brands they interact with via email. Pay Per Click (PPC) is the kind of digital marketing where advertisers pay a fee each time one of their ads is clicked. Source: Google.

PPC 55

PPC Social Media SEO Mobile 55

Korona

NOVEMBER 30, 2022

Prepare for the holidays with PPC campaigns. Many people make more purchases during the holiday season, and discounts are a great way to attract consumers to your store. The psychology here is very simple: bonus packs or bundles work well because they make consumers feel they’re getting extra value for the same price.

Shipping Costs 52

Shipping Costs Marketing PPC Gifts 52

BigCommerce

FEBRUARY 1, 2018

Some annotations may include quick and easy, must be done by me, not good at it, time consuming, and similar. On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step. Also think about the random tasks that consume too much of your time.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

365 Retail

NOVEMBER 14, 2022

But the peak season sales market is a competitive one, so getting ahead of the game and understanding your customer’s wants and needs is critical. Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. Driving customer loyalty through flexibility.

Payment Services 59

Payment Services Shipping Costs Merchant Services Order Fulfillment 59

Inflow Insights

AUGUST 25, 2021

So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. This is a huge mistake. to go all-in on What selling tactics (urgency, fear, social proof, etc.)

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

OCTOBER 13, 2021

If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. It’s the foundation of your game plan. YouTube is the #1 platform that affects consumer behavior. Google ads can increase brand awareness by 80 percent.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

DECEMBER 11, 2017

You really don’t know which playbook, game plan, or actionable tip is going to work until you experiment. PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. And you never really know how a campaign will perform until you try it.

Management 213

Management Marketing PPC Banking 213

Omnisend

APRIL 27, 2021

An excellent way to up your customer satisfaction game is by using an omnichannel marketing strategy for your fashion ecommerce business. Another great marketing idea is to utilize PPC advertising to increase brand awareness, interest, and revenue. Direct-to-consumer advertising has been growing in popularity in the last few years.

eCommerce 78

eCommerce Fashion Apparel Shopify 78

FastSpring

NOVEMBER 12, 2019

Which is why we’ve created a six-step checklist to help you prepare for BFCM: Build your BFCM game plan. Step 1: Figure Out Your Game Plan. Remember, lots of businesses are after the BFCM crowd, so building a game plan is key. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.).

Payment Services 64

Payment Services Multi-channel Mobile PPC 64

Ecommerce Platforms

SEPTEMBER 21, 2020

Consumer Electronics. Ecommerce Consumer Demand Trends. Consumers are turning their homes into workspaces. Ecommerce Consumer Demand Trends. Apart from the dramatic rush for toilet papers, which lifted the search volume for that product by 14,928 percent , other consumer goods have grown remarkably. Kids Products.

Beauty and Health 118

Beauty and Health eCommerce Shipping Costs Marketing 118

Algopix

AUGUST 14, 2023

Choosing the Right Book at the Right Moment Selecting the right book to read at any given time can be a game-changer. Marketing and Branding : When working on branding and marketing efforts, opt for books that delve into consumer behavior, psychology, and effective marketing techniques.

Books 101

Books eCommerce Arts Webinar 101

Kissmetrics

SEPTEMBER 8, 2020

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? Almost anyone can use Google’s PPC system to advertise on Google and grow their business (with the right budget and know-how). The better you know the rules of the game, the more successful you can be at it.

Merchant Services 71

Merchant Services PPC Document Management 71

Ecommerce Platforms

MAY 17, 2023

Marketing: You’ll be responsible for driving customers to your online store, using a variety of marketing methods, from social media advertising, to content and email marketing, PPC, and any other strategy that works for your brand. Customer service: Some dropshipping companies will offer assistance with refunds and returns.

Shipping Costs 104

Shipping Costs Shipping Beauty and Health Fulfillment 104

Inflow Insights

APRIL 6, 2021

So, why not change the game to one you can win by going after less competitive keywords that people are searching for? If you’re running PPC ads for eCommerce , use the long tail phrases for that, too! We recommend you target longtails in both SEO and PPC. Trying to outrank your competitors can get tiring quickly.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Ecommerce Platforms

OCTOBER 10, 2022

In short, the CBD industry is blowing up, often due to two reasons: CBD is easy to infuse into other products, which adds a unique “twist” to those products that can potentially make them more interesting for consumers CBD does indeed have positive benefits for many people who are struggling with certain health issues.

Merchant Services 197

Merchant Services Payment Services Payments Shopify 197

eCommerceFuel

MARCH 27, 2019

Apple Arcade lets subscribers play unlimited mobile, desktop and Apple TV games for an undisclosed monthly fee. Amazon’s Growing, Changing PPC Business in 2019 (Podcast). ” Marketing Manager | Inked Gaming | Corvallis, OR — Generate buzz for a site that lets gamers customize their play.

Merchant Services 26

Merchant Services eCommerce Shopify PayPal 26

eCommerceFuel

APRIL 24, 2019

Faced stiff competition from Alibaba’s Taobao and JD.com, which have upped their game. Company will focus on “cross-border” selling to Chinese consumers from other countries. PPC Specialist | Holmes Custom | Jacksonville, FL. In the News: Amazon Is Shutting Down China Marketplace Business.

Merchant Services 24

Merchant Services Vend Payment Services Cryptocurrencies 24

Kissmetrics

OCTOBER 15, 2020

Over half of consumers search for reviews and recommendations online before making purchases. Optimizing for Google AdWords and PPC. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game. Well, think about the last time you wanted to make a purchase. If you did, you’re not alone.

SEO 363

SEO PPC Blog Information 363

SellBrite

JULY 28, 2020

Electronics, Clothing, Shoes & Jewelry, Toys & Games, and Books are often the most profitable categories. Consider your options, learn the challenges of Amazon PPC management (and the solutions), and have a plan for getting your product noticed. Consider products in one of Amazon’s bestselling categories.

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

eCommerceFuel

JANUARY 15, 2021

Podcasting is rapidly finding its way into the consumer’s everyday life. The more content we put out in the world the more content there is to consume, share, engage with, etc. It is a long game though. If you want a low effort quick ROI option traditional marketing like PPC ads is probably going to be more appealing.

eCommerce 34

eCommerce PPC Social Media Other 34

Omnisend

SEPTEMBER 6, 2021

We’ve seen that there haven’t really been any new trends, I think there’s just been an acceleration of offline stores coming online, and an acceleration of consumers wanting more of an emotional connection to brands. They have more of a desire for ethics and sustainability.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Kissmetrics

APRIL 22, 2021

But, it’s a different ball game today. Trying your customer’s patience, such as with long hold times , comprises 35% of what consumers call bad customer service. You may offer a free ebook, a teaser for lead generation intended to increase conversion and clicks that ultimately gets the consumer to give you his credit card.

PPC 335

PPC Web Design Social Media Blog 335

Kissmetrics

MARCH 8, 2021

Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. The average CTR for PPC ads is even worse at 2%. It gets straight to the point with “free chips and guac” if you play their game. The point is that SMS marketing is underrated and underappreciated.

Payments 354

Payments Marketing Payment Services Mobile 354

Kissmetrics

APRIL 12, 2021

How many brands that have completely changed the game in their niches the way Apple has? It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Apple understands that technology consumers often get overwhelmed. That’s astounding. Rethink the Need for Advertising.

Marketing 356

Marketing Social Media PPC Customer 356

BigCommerce

DECEMBER 13, 2017

You simply have to know how to play the game. They can be advertised using PPC. Consumers trust Amazon more than you and they have their credit card details already stored for easy checkout. For direct-to-consumer players, think of Amazon as customer acquisition. Give Amazon’s suggested PPC campaigns a try.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

AcquireConvert

AUGUST 27, 2020

This post takes you through 11 ways you can spy on your Shopify competitors without it consuming all of your time. Identify market leaders, established players and game-changers. Paid traffic (PPC) research : learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.

Shopify 69

Shopify SEO Payments Merchant Services 69

ROI Revolution

MAY 4, 2020

Consumer buying behavior essentially changed overnight. Unsurprisingly, consumers are now making more online purchases, trusting the capabilities of online shopping more while trusting the safety of brick-and-mortar stores less. If you want to take your SEO and PPC efforts to the next level, register here ! Google Traffic.

eCommerce 97

eCommerce Social Media Games Supplies 97

Optimizely

OCTOBER 23, 2018

That’s why a combination of clever copy (who wouldn’t want to “look cool as hell”) and a smart targeting strategy combine to ensure a successful PPC ad campaign. What’s the name of the game? Although it may be jacket season in many places at the moment, this Bonobos ad wouldn’t work just anywhere. Lean on gamification.

B2C 345

B2C Games PPC Social Media 345

BigCommerce

NOVEMBER 28, 2017

Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Niche PPC Strategies. In 2016, excluding Cyber Monday –– when more consumers shop from desktops at their offices –– 54% of orders were on desktop devices and 46% were from mobile devices. Toys & Games.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Kissmetrics

MARCH 29, 2021

consumers over the age of 12 listen to podcasts. SEO, PPC, social media, technical SEO, and even link building are all crucial to increasing your Google rankings and driving leads and conversions. Essentially, all these claims boil down to one thing: Consumers are tired of crappy content. More than half of U.S. What has changed?

Social Media 335

Social Media SEO Consumer Improvements 335

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. 28% of marketers use automation in their PPC advertising efforts. Social media has a wide variety of valuable purposes for consumers, making it a key channel for brand discovery and awareness marketing.

Marketing 172

Marketing Social Media White Paper SEO 172

Retail TouchPoints

JULY 30, 2021

Success in online sales has become a high-stakes game. The chaotic nature of online retail has resulted in a battle to drive traffic to websites by spending more and more on digital ads and pay-per-click (PPC). The statistics are staggering. trillion 2021: $6.68 in Europe, 15.2% in the U.S., Digital ad spend is growing fast.

Marketing 279

Marketing eCommerce Payments PPC 279

Kissmetrics

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. In fact, when it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try to invoke emotion through your content.

Subscription 309

Subscription Article Social Media Blog 309

Kissmetrics

JANUARY 27, 2021

This means it’s harder and harder to stay on top of the game and keep yourself from falling behind. If you like PPC, they have tons of content about that. Trends shift, patterns change, and most important of all: Consumer behavior evolves. As consumer behavior shifts, our marketing tactics need to adapt.

Marketing 318

Marketing SEO Blog Live Chat 318