Optimizely

JUNE 20, 2019

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. In the race to decode user intent sans cookies, gen AI emerges as a game changer. It’s not merely about substituting cookie-based tracking with another data-centric method.

Social Media 297

Social Media B2C B2B Customer Data 297

Retail TouchPoints

JUNE 27, 2022

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. So what’s the plan?

Retail 289

Retail Recommendation Games Consumer 289

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

JUNE 12, 2023

Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. To do this, they need to understand the benefits and the risks and have a game plan aligned with their business goals. They can partner with a larger company with the resources to deploy these models.

Retail 288

Retail Technology Games Recommendation 288

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 225

Consumer Arts eCommerce Marketing eCommerce 225

Retail TouchPoints

SEPTEMBER 3, 2020

According to the FTC, the company misled consumers by claiming that the locks had “double-layered lock design” and were made with “anti-shim and anti-pry technologies.” IoT security continues to be an oversight for many, but it doesn’t need to be — especially for retailers with a huge stake in the game.

Consumer 175

Consumer Retail Supplies Games 175

Retail TouchPoints

OCTOBER 11, 2021

A global pandemic, social unrest, the proliferation of “fake news” and political gridlock have led to an erosion of consumers’ faith in some of our country’s most revered institutions. Consumers just feel like [shopping small] is a more optimistic experience,” said Thomas. They’re feeling heard. For things like services (e.g.

Consumer 147

Consumer Small Business Retail Customer Definition 147

Retail TouchPoints

MAY 27, 2022

As consumer appliances grow ever more sophisticated, it can be a challenge for retail salespeople to stay up to speed on every high-tech element blinking, beeping and buzzing in the latest washing machine or dryer — but it’s essential. for associates at several large consumer electronics retailers.

Electronics 289

Electronics Consumer Electronics Games Point of Sale 289

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

lateshipment

OCTOBER 9, 2023

66% of consumers want businesses to understand their specific requirements and expectations. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Most of these techniques work better if you have a good customer segmentation game). Salesforce ).

eCommerce 130

eCommerce Gifts Social Media Recommendation 130

Retail TouchPoints

JANUARY 19, 2024

Additionally, the lab will explore ways to deepen customer connections and further personalize the Shipt experience, building on offerings like the “Cool Finds” program that helps customers discover shopper-recommended products such as pumpkin spice cereal and pizza cupcakes.

Fulfillment 147

Fulfillment Games Recommendation Operations 147

ChannelAdvisor

OCTOBER 9, 2023

But as the world and commerce have evolved, so have the demands of today’s consumers. Here are several ways this more robust barcode can make the supply chain more efficient and bring more information to the fingertips of consumers. To put this benefit into perspective, think about how we as consumers experience product recalls today.

Consumer 52

Consumer eCommerce Supplies Information 52

ChannelAdvisor

OCTOBER 9, 2023

But as the world and commerce have evolved, so have the demands of today’s consumers. Here are several ways this more robust barcode can make the supply chain more efficient and bring more information to the fingertips of consumers. To put this benefit into perspective, think about how we as consumers experience product recalls today.

Consumer 52

Consumer eCommerce Supplies Information 52

Retail TouchPoints

APRIL 14, 2022

As consumers, enterprises and governments evolve to a privacy-first mindset, the retailers and brands that allow the consumer to dictate how, when and what they are marketed will develop a stronger, trust-based relationship that will be far more beneficial for all parties. Beginning with iOS 14.5,

Consumer 295

Consumer Recommendation Definition eCommerce 295

Optimizely

FEBRUARY 5, 2021

You can go for shock value, humor, sappiness, or taking a political stance (not recommended). Some of these companies have already released their ads on YouTube and are available for viewing now if you wish to indulge before the Big Game. And I can’t think of a more efficient way to campaign directly to consumers than the Super Bowl.

Marketing 370

Marketing Games Events Consumer 370

365 Retail

FEBRUARY 23, 2024

A cornerstone of the store is the Outdoor Concept, designed to assist customers in selecting the ideal outdoor footwear through tailored recommendations. Complementing these features are interactive digital mannequins that offer product recommendations based on the weather, enhancing the shopping experience with personalised advice.

Outdoor 64

Outdoor Games Sporting Goods Accessories 64

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 150

Consumer Arts eCommerce Marketing eCommerce 150

Kissmetrics

JULY 27, 2021

It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. Create In-Game Ads. Investing in an in-game ad can be a unique, but powerful strategy. Dynamic Ads.

B2C 312

B2C Marketing Games Social Media 312

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”

Social Media 298

Social Media X-cart Consumer Events 298

Retail TouchPoints

JANUARY 15, 2024

In fact, the Nvidia study found that AI already has been a game-changer for retailers, with 69% reporting an increase in annual revenue attributed to AI adoption and 72% of retailers that already use AI saying they experienced a decrease in operating costs.

Retail 312

Retail Customer Experience Technology Operations 312

Retail TouchPoints

SEPTEMBER 21, 2023

And this is where AI is poised to be a game changer. For one, an efficient AI-driven system can mean timely updates, personalized product recommendations and proactive assistance, making the wait for our desired items less tedious and more delightful. But why should this matter to us as shoppers?

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Retail TouchPoints

NOVEMBER 2, 2022

The core mission of the Discount Tire Pit Pass experience is to allow consumers to shop more efficiently. That was a game-changer for us. We are able to truly digitally empower consumers with real-world data and have a trusted recommendation based on real-world results.”. Transforming the Automotive Retail Experience.

Automotive 278

Automotive Customer Mobile Recommendation 278

lateshipment

OCTOBER 11, 2023

Deloitte) An average consumer is set to hit $1,430 on an average during the holidays. Salesforce) If consumers are ready to open their wallets and splurge admist inflation, e-commerce brands should use this opportunity to make the most of it. The concept of gamification is to influence human behavior through games.

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

Payments 290

Payments Omnichannel Payment Services Consumer 290

Retail TouchPoints

OCTOBER 25, 2023

Life experiences are catalysts for forging these communities — milestones such as going off to college or having children can serve as a baseline for connection, as individuals seek out those they can relate to and get recommendations from.

Social Media 290

Social Media Travel Apparel Clothing 290

365 Retail

OCTOBER 17, 2023

In an era where digitalisation allows consumers to order anything at any time, Just Eat Takeaway.com is stepping up its game. The company is continually evolving its technology to meet the growing consumer demand for convenience, choice, and a seamless experience. has piloted robot deliveries for consumers in Warsaw.

Technology 111

Technology Games Consumer Events 111

Retail TouchPoints

OCTOBER 14, 2022

Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers. We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”.

Social Media 290

Social Media Games Fulfillment Events 290

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

In the rapidly evolving world of retail and consumer packaged goods (CPG), staying ahead of the competition is a constant challenge. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries.

Marketing 95

Marketing Retail Customer Loyalty Games 95

365 Retail

JANUARY 3, 2024

Today’s audience seeks active participation, and this shift fuels the rise of interactive platforms that blur the lines between creators and consumers. This translates into recommending themed content based on past preferences or providing personalised suggestions, elevating the user experience to new heights.

Games 52

Games Live Chat eCommerce Events 52

Retail TouchPoints

FEBRUARY 20, 2023

Another prevalent example is interactive digital signage at many professional sports arenas that allows fans to browse products and customize gear (that can be delivered to their seats during the game), learn about the team’s history, inquire about season tickets or learn about upcoming events. distribution strategy.

Retail 246

Retail Sporting Goods Gifts Management 246

Kissmetrics

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. People love getting recommendations for the things they love, and they love sharing those things with friends. Here are four ways Facebook Watch is changing the game for marketers. What is Facebook Watch?

Marketing 281

Marketing Social Media Games Events 281

Groove

FEBRUARY 11, 2019

Abandoned cart workflows use automated emails to redirect consumers back to their carts. Typically, we recommend having four-email set up in your workflow. We specifically outline abandoned cart strategies in a related blog, but in general, we highly recommend this hack because it is proven to increase conversion and drive revenue.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

Retail TouchPoints

AUGUST 18, 2022

As younger consumers gain greater spending power, once notoriously inaccessible brands are now expanding from exclusive boutiques into virtual worlds and experiences. The pool of options is vast, so download the full report here to explore new ideas and get tailored recommendations from experts.

Cryptocurrencies 264

Cryptocurrencies Payments Payment Services Fashion 264

Kissmetrics

JUNE 21, 2021

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.

Social Media 285

Social Media Reference Recommendation Books 285

Retail TouchPoints

DECEMBER 10, 2021

If traditional brands do not quickly adjust their online search strategies, the industry’s landscape could be realigned to one where direct-to-consumer brands and publishers surpass traditional brands and retailers not only in online search market share but in actual market share and sales as well.

Search Marketing 246

Search Marketing Consumer Books Marketing 246