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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.

Consumer 264
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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The Future of Experiential Retail

Retail TouchPoints

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Retail 279
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. After a year-plus fraught with COVID-19 concerns and uncertainty, consumers are tired. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Retail 264
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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

For retail marketers and consumers alike, hope and optimism are not just on the horizon, but on the rise. He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan Bose is Founder and CEO of NetElixir.

Jewelry 194
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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Two of the biggest challenges are ecosystem alignment and data connectivity.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. Influx in online shopping. Delivery and supply chain concerns.

eCommerce 204