The 6 Most Effective Types of Social Media Advertising in 2017


Social media advertising. And some channels are consistent but time consuming to dial in (ex. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising.

The Definitive Guide To Leveraging Social Media for Online Sales


71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales


Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.

5 Ways Social Media Improves Ecommerce Loyalty Programs


What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. target “bargain hunters” and other price-conscious consumer groups. Then, it’s time to hit social media.

7 Social Media Trends to Watch and Capitalize On in 2018


Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.

10 Social Media Apps for Ecommerce Businesses


For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling.

Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?


It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.

How Social Media Impacts Holiday Shopping (and what to do about it)


To kick things off, we thought we’d look at the reigning champion of holiday shopping influence: Social Media. Social media was rated the top influencer for holiday purchases by 68% of Adweek survey respondents. [1] Consumers want to see more products.

Who Pinned It Best? 3 Steps For Retailers To Win At Pinterest Marketing

Retail TouchPoints

big brands with huge marketing budgets) and direct-to-consumer brands that skip the middleman retailer, how can anyone else stand a chance? Retailers have gotten accustomed to using hashtags for social media, but with Pinterest, retailers should hone in on important keywords.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits


Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels. a web store, marketplaces and social media).

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


based retail brands, providing consumers the ability to discover and learn more about featured products –– all without leaving Instagram. 5X — Instagram growth rate compared to overall social network usage in the U.S. Instagram shopping is a game changer.

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)


In 2018, if your social media strategy isn’t working in conjunction with your content strategy, you’re falling behind the curve. There’s a reason 10% of professional marketers report social media marketing as the strategy most likely to yield big rewards in 2018.

June 2019 Monthly Marketing Recap

ROI Revolution

Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. ” He continues, “The people who get ahead of the game are going to thrive.” Social Media Water Cooler.

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales


Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. With growth like that, it’s a no-brainer for marketers to implement Instagram into their social strategies. Social Media

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement


So it’s pretty clear that if 2% reach is too much, we’re nearing the end of an era in terms of Organic Reach being the best viable option for spreading your brand on social media. Most importantly, I recommend looking into what online audiences are actually consuming these days.

LinkedIn Pulse: A Complete Guide (+ Examples)


If you want to build a good reputation online, increase your credibility, and reach a larger audience, publishing content on social media can help you do that. LinkedIn Pulse takes social media content a step further with an online news aggregation feed. Social Media

Optimizing Mobile Ads on Facebook & Instagram

ROI Revolution

Whether it’s reading news on The New York Times app, pulling out your iPhone to Google “closest lunch spots,” or opening Instagram in hopes of finding something to buy, mobile use is becoming nothing less than a habit for most consumers.

How to Drive Traffic to Your Game-Based Promotion


This is true of stadium events, family reunions, work parties — and yes, game-based promotions. If you want people to register, play, or otherwise interact with your game you have to promote it. Today I thought I’d go over some different ways you can promote a game-based promotion.

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8 Things to Consider Before You Run a Game-Based Promotion


If you’ve never run a game-based marketing promotion before, it can feel a bit overwhelming. There’s a lot to consider — from prizes and legalities, to choosing the right game for your goals. But the secret to an amazing game-based marketing promotion is solid planning.

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How User-Generated Content Exponentially Boosts Growth

Demac Media

With the rise of social media, social channels became the standard for engagement. But brands quickly learned that simply being present on social was not enough: Brands needed to be content machines and automate engagement to rise above the noise.

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WEBINAR: The Rise of the B2C Marketer


Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. How marketers today can stay ahead of the game.

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4 ways to create influencer marketing that really works


You can’t boost sales and engagement without putting a good amount of energy into creating social media marketing strategies. One of Coca Cola’s most significant campaigns #ThatsGold was about the 2016 Olympic Games. This strategy helped them reach 12 million consumers.

Holiday Readiness Series: Take Your Social Strategy to the Next Level

Retail TouchPoints

By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. Here are four tips to inform your holiday social strategy: 1.

How The Top 500 E-Tailers Collect Email Sign-Ups

Retail TouchPoints

Our friends at Adestra surveyed 1,245 US consumers aged 14-67 to answer this question. of retailers incentivized consumers to sign up for their emails, up 10& from 2016. Socially Speaking Some retailers allow consumers to sign up for emails via social media.

What Is The Point Of Rewarding Customer Loyalty?

Retail TouchPoints

Gone are the days when consumers had limited choice of shopping outlets. The Loyalty Program report states that on average, a consumer is linked to 14 loyalty programs but only actively engaged with seven of them. By Jennifer Dawson, Contributing Writer Retail is changing.

Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies


consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community. To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads.

Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye. We live in a sharing economy, where Instagram and Facebook consumers want their shopping experience to be shareable.

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Affiliate Marketing for Ecommerce: 10 Ways to Boost Your Sales

Ecommerce Platforms

They should know about upcoming product launches, products you’re promoting on social media, banner ads, and product feature videos. Top sellers on Cyber Monday included: Video game systems. Video games. Being concise with your message will stick with consumers.

Long B2C Sales Cycle? Use Content to Power Marketing


Individual consumers will spend much longer researching and deciding on the right brand when forking out a few thousand dollars for a TV, rather than a few dollars for a toothbrush. It could be: Social media posts. Think about the last time you bought a toothbrush.

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A Glimpse Of Retail’s Future

Retail TouchPoints

Pervasive social media platform WeChat has attracted an astounding 1 billion daily active users. That’s because it integrates product search, influencers, social commerce and mobile pay, plus WeChat is growing its e-Commerce ambitions with the booming Mini Program.

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges


It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. Consumer electronics websites (45%). Social media channels.

Unilever Mulls Pulling Digital Ads Near ‘Divisive’ Content: Should Others Follow Suit?

Retail TouchPoints

The RTP team discusses Unilever’s potential exit from major social platforms, and considers the decisions retailers and brands face when dealing with fake news/divisive content on advertising platforms.

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The Psychology Behind Customer Loyalty


For ecommerce brands today, the sad truth is most consumers go wherever the trends go. According to one study , the majority of consumers want brands to show and take an active interest in understanding their needs before they’d even consider purchasing.

B2C Ad Copy Examples That Convert


What’s the name of the game? Pulling off a successful game or contest in your ad copy can be quite the hurdle to overcome, even with something as seemingly simple as a photo-sharing contest, like the one In the Raw ran. Writing ad copy is hard.

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59 Productivity Hacks for Online Small Business Owners


Some annotations may include quick and easy, must be done by me, not good at it, time consuming, and similar. On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step.

Strategies to Grow Your Email List Pre-Purchase


If you directly communicate with your shoppers via email and personalize it ( more than just saying “ Hi, YOUR NAME ”) through emails, ads, or social media posts in a way that is relevant to them then you can increase opens, click-throughs, and conversions.

Make Customer Service Your Most Valuable Asset This Holiday Season


If you take into account customer conversations from social media and other channels, 75% sounds just about right. 55% of shoppers around the world have a more favorable view of businesses that respond to them over social media (2017 State of Global Customer Service Report).

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion


As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. So how can your brand reach consumers, and convert them? This works for most social media platforms.

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now


Social Media Advertising, Campaigns & Retargeting. Customer experience historically has involved WOW’ing the consumer. Social Behavior: Recommend products based on product rating, shares and likes. Erik Huberman, Founder and CEO, Hawke Media.

Full-Service Ecommerce Proves to Be Key for Successful Social Commerce


While one cannot deny the rise of social commerce and its pertinence to the overarching ecommerce industry, studies have shown that social-commerce strategies do not lead to as many purchases as you may think. . With this being said, it would be unwise to ignore social commerce as a methodology and way of producing sales. . While I’m confident social platforms will play a crucial role in driving sales in the future, the current model needs some work. .