365 Retail

APRIL 2, 2024

Gaming is a great way to unwind and relax, but cybersecurity threats can dampen the fun. The risks of gaming not only harm consumers but also reduce people’s trust. This means they can threaten the bottom line of gaming retailers. In this guide, we’ll explore why gaming retailers should promote cybersecurity.

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Games Retail Payment Services Workshop 59

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. In the race to decode user intent sans cookies, gen AI emerges as a game changer. It’s not merely about substituting cookie-based tracking with another data-centric method.

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Social Media B2C B2B Customer Data 297

Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

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Social Media Consumer Other Information 263

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

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Social Media Definition B2C Food and Beverages 220

FastSpring

DECEMBER 19, 2023

If you’re selling video games direct-to-consumer (DTC), there’s a good chance you may be taking advantage of a “merchant of record” payment platform like Xsolla and others. When operating at the scale of a game studio, that revenue can represent a huge sum. Is your business ready?

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Payment Services Merchant Services Payments Games 148

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Social Media Electronics Accessories Clothing 289

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels. Step Three: Make your social posts shoppable.

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Social Media Events Gifts Consumer 314

Retail TouchPoints

AUGUST 16, 2023

In the same way that other nations leapfrogged desktop computing and went directly to mobile, I think the media consumption habits of audiences in those [primarily Asian] countries have leapfrogged premium content and gone straight into social content and livestreaming. Also, the U.S.

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Games Social Media Merchant Services Shopify 246

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

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Consumer Retail Travel Omnichannel 363

FastSpring

SEPTEMBER 8, 2023

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. What about Apple?

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Merchant Services Payments Payment Services Consumer 128

Retail TouchPoints

DECEMBER 27, 2023

Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers. With strategic packaging that keeps product contents hidden, blind boxes are designed to pique consumers’ curiosity and delight them with exclusive products — often featuring popular IP from brands like Disney and Sanrio.

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Social Media Games Events Marketing 260

ecomdash

APRIL 23, 2019

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Game Programs — For brands looking to improve engagement with their customers, a game program rewards users who spend time with an affiliated game or app with commensurate value points.

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Social Media Improvements eCommerce Customer Retention 115

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Social Media eCommerce Marketing POS 52

Retail TouchPoints

AUGUST 8, 2023

The platform also is coming to life through a consumer activation that conveys the company’s commitment to “enabling moments of laziness.” Customers can enter by sharing their most creative cancellation excuse on social media and tagging @Lazboy. “As From now through Sept. From now through Sept.

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Social Media Marketing Customer Games 246

Retail TouchPoints

FEBRUARY 9, 2021

Nicole Silberstein, Ecommerce Editor: DoorDash’s Sesame Street-themed ode to local business struck just the right note — charming and warm, it highlighted the breadth of DoorDash’s services while subtly appealing to values-based consumers. Although social media feedback from TalkWalker pointed to some negative feedback around this message.)

Games 147

Games Workshop Social Media Gifts 147

Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

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Social Media Retail Games Consumer 328

Retail TouchPoints

JANUARY 18, 2024

Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue. In fact, most consumers use an app only once or twice before deciding to delete it or not. This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games.

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Retail Customer Loyalty Games Reference 317

Retail TouchPoints

MAY 12, 2022

is about connecting people, driven by social media, the sharing economy and ecommerce (the “@brand era”). Gaming is the On-Ramp to the Metaverse. Case in point: companies like Netflix and Peloton moving into gaming. You’re going to need game developers.”. You’re going to need game developers.”.

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Games Retail Social Media Definition 325

Retail TouchPoints

SEPTEMBER 21, 2022

Examples already include the virtual world Decentraland, as well as the gaming metaverses Sandbox and Roblox. There’s also a trend toward brands selling and distributing NFTs without a middleman like a third-party social platform. Instead, they’ll use sites and their own branded marketplaces or wallets to reach consumers.

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Consumer Marketing Games Social Media 241

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

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Social Media Omnichannel Apparel Consumer 279

Retail TouchPoints

JULY 6, 2023

It will feature playful desserts, trendy bubble teas, gaming stations a retail section and unique interactive activities for the whole family. The original mobile game now has 5 billion downloads, more than 25 million followers on social media and 96% brand awareness. ”

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Retail Games Social Media Mobile 274

ecomdash

NOVEMBER 19, 2018

For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. With Hootsuite Enhance, you can easily edit social media photos.

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Social Media eCommerce eCommerce Marketing Download 81

Retail TouchPoints

OCTOBER 25, 2023

Many operate through social media platforms, with Facebook and Instagram being top performers. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly. So how can brands effectively insert themselves into these conversations?

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Social Media Travel Apparel Clothing 290

Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Gamification refers to the incorporation of game design elements and principles in non-gaming environments. more involvement than static content. Make it fun.

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Retail Games Clothing Customer Retention 287

Retail TouchPoints

NOVEMBER 11, 2022

While she most recently comes from the sports world, Jhaveri is no stranger to the social media and tech sectors. TikTok is increasingly leaning into community engagement and commerce as it continues to gain favor among consumers and brands alike in the U.S.

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Marketing Social Media Games Customer Experience 263

Retail TouchPoints

APRIL 25, 2023

Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. Outside of day-to-day consumer uses, many brands, especially luxury labels like Gucci, Hermès and Balenciaga, are experimenting with 3D and AR tech to engage with consumers in the metaverse.

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Technology eCommerce Shipping Costs Games 277

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

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Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

MARCH 24, 2023

The Lifetime Network Movies Wine Club will allow members to tailor a case of wine that will be delivered quarterly , along with “perk packs” featuring games that tie in to Lifetime programming, wine cocktail and snack recipes, digital tasting notes on the selected wines and suggestions for food pairings.

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Subscription Shipping Costs Social Media Games 295

Retail TouchPoints

JUNE 23, 2023

Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for Fortnite (UEFN), with support from Fortnite creator studio Beyond Creative. The virtual landmass is a visually immersive Air Max-themed universe within Fortnite.

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Games Operations Consumer Other 306

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. Social media platforms are built off of this philosophy entirely.

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Supplies Social Media Channel Technology 290

retailnext

FEBRUARY 7, 2020

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Since social media is a popular place for product research, your content should be as engaging and persuasive as possible. Posts are the biggest and the most time-consuming thing. First stop, posts.

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Social Media Customer Retail Games 52

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

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Retail Social Media Consumer Channel 246

Retail TouchPoints

OCTOBER 14, 2022

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers.

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Social Media Games Fulfillment Events 290

Retail TouchPoints

MAY 28, 2021

Customer service is changing rapidly to meet consumer behavior, providing smoother, more integrated experiences than ever before. Ticketing systems are game-changing for customer service on the back end, giving reps more awareness of a user’s problem, the ability to save time every week, and ways to solve problems faster. Let us know!

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Payment Services Games Live Chat Customer 180

Retail TouchPoints

OCTOBER 27, 2021

Algorithm-based multi-touch attribution (MTA) models that have surfaced over the years undoubtedly perform better than click-based deterministic attribution models, but there is one model grounded in game theory that has proven to be the most accurate for marketers. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

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Multi-channel Games Retail Social Media 306