Retail TouchPoints

FEBRUARY 17, 2023

The “coach” or CEO develops a road map or game plan to achieve the goal, which in retail is providing the ultimate customer experience, every day of the year. Some retailers such as the Harry Potter store hire actors with a passion for Harry Potter to engage and interact with their consumers. Winning teams begin with an end in mind.

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Retail TouchPoints

JUNE 7, 2023

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

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Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. broadcaster NBC, however, took a different tack and created its own hybrid logo.

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Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

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Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Gamification refers to the incorporation of game design elements and principles in non-gaming environments. more involvement than static content.

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Retail TouchPoints

MARCH 28, 2024

Bridging Culture and Community Pacsun Los Angeles Tycoon was designed to pay tribute to the retailer’s Southern California roots, while also aligning with Roblox’s highly successful Tycoon game genre. The merch collection is available online and in Pacsun stores, so passionate Pacsun customers can “twin” with their digital avatars.

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Retail TouchPoints

MARCH 25, 2024

The capability will officially launch during the Olympic and Paralympic Games Paris 2024 presentation. The Must ShopTV program uses AI technology from KERV Interactive to identify objects in a scene and find similar items available for sale at retail partners or on NBCU’s own third-party marketplace, NBCUniversal Checkout.

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Retail TouchPoints

JANUARY 2, 2024

Ikea Retail (Ingka Group) has seen “game-changing” results since employing artificial intelligence-powered demand sensing technology. AI has been a game-changer for us, making our routine tasks easier with the use smart models,” explained Parag Parekh, Global Chief Digital Office (CDO) for Ikea Retail (Ingka Group) in a statement.

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Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. They don’t want to wait a few years; they want to deploy game-changing AI frameworks today. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

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Retail TouchPoints

JANUARY 4, 2022

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.

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Retail TouchPoints

JUNE 15, 2023

Lehman noted that finding new ways to create these connections is particularly important in the modern world, as even relatively recent trends have faded in favor of fresh technology. For instance, influencers are losing their pull with younger shoppers, while video games are gaining potential as digital marketing playgrounds.

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Retail TouchPoints

SEPTEMBER 13, 2022

Dave & Buster’s has partnered with Coca-Cola to introduce Game & Go MicroMarket, a small market-style retail space featuring a frictionless checkout process powered by technology from Zippin, in Hollywood, Fla. Game & Go occupies 270 square feet within the 58,000-square-foot Dave & Buster’s location.

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Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . The combination of all of these is how we’re trying to deliver value. RTP: Sephora is known for having a rich customer experience.

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Retail TouchPoints

OCTOBER 24, 2023

Culture and Community are Core to Success The idea of building community around a brand has firmly moved from “new trend” to “necessity,” particularly for brands targeting younger consumers or playing in ultra-competitive categories. We can put him in places where our competitors can’t get their brand,” she said. “We’ve

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365 Retail

MARCH 22, 2022

The report highlighted how major consumer brands, such as Adobe and eBay, as well as B2B giants, including Oracle, Cisco, and Salesforce, have used gamifying as a key tool in their commercial strategy. . According to Tapjoy, 77% of Gen Z’s are currently playing mobile games daily.

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Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

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Retail TouchPoints

NOVEMBER 1, 2022

For brands it’s a unique opportunity to tap into the fan fever surrounding one of the world’s largest sporting events while consumers also are in a festive mood. 5, 2022, will debut two outfits and alternate styles as well as in-game cosmetics. Here are some recent highlights: Ralph Lauren Redesigns its Logo for Fortnite Collection.

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365 Retail

JUNE 19, 2023

The UK’s largest telco retail space, the store presents a seamless integration of physical and digital experiences for consumers, laying a foundation for a novel retail strategy in the telecommunications industry. EE has raised the curtain on a visionary new flagship store, The EE Studio, at Westfield London, White City.

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Retail TouchPoints

MAY 12, 2022

What it is not is any one technology nor any one company (despite what a certain entity’s recent rebrand might imply). Indeed, the metaverse is often confused with another new technological concept — Web3. Gaming is the On-Ramp to the Metaverse. Case in point: companies like Netflix and Peloton moving into gaming.

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Wiser

JULY 18, 2023

Factors That Could Influence Consumer Spending Part of developing a successful holiday sales strategy includes forecasting the upcoming season. Changing Technology One of the most common purchases made during the 4th of July season is fireworks. Wiser’s mystery shoppers visited grocery stores across the U.S.

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Retail TouchPoints

JULY 6, 2023

It will feature playful desserts, trendy bubble teas, gaming stations a retail section and unique interactive activities for the whole family. The original mobile game now has 5 billion downloads, more than 25 million followers on social media and 96% brand awareness. ”

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Retail TouchPoints

FEBRUARY 13, 2024

Wish has innovative technology that provides highly entertaining, personalized shopping experiences for its users while serving as one of the largest global ecommerce platforms,” added Young Bae Ku, CEO and Founder of Qoo10 in a statement. “By and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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365 Retail

FEBRUARY 1, 2024

This, however, is a different consumer. With such habits, the smallest friction in the purchase journey can leave a sour taste in the consumer’s mouth. This is where SoftPoS has emerged as a game-changer, eliminating long standing obstacles by allowing merchants to harness the power of NFC-enabled devices already at their fingertips.

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BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

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365 Retail

JANUARY 18, 2024

The latest technology has always played a huge role in the retail industry. From cash registers being used in the first department stores to the introduction of credit cards in the mid-20th century, retailers have always had to be aware of technology trends. A fresh idea that sounds great may not be what consumers are looking for.

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Retail TouchPoints

OCTOBER 13, 2023

Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. Businesses are integrating commerce technology into these videos, making it easy for viewers to buy products they see. Prior to creating BeLive Technology, Tan landed the opportunity to work for startup video game publisher Nubee.

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365 Retail

OCTOBER 26, 2022

New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers. Fraud is now the top concern deterring UK consumers from shopping via social media, and 42% of UK consumers do not trust social media platforms with their data.

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Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. Today 96% of Chinese consumers shop online-offline, or cross-channel.

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Kissmetrics

JUNE 11, 2021

Why Should Consumers Use BrickSeek? Whether you’re a consumer or merchant, these two reasons are strong enough to make BrickSeek part of your tool kit. The world of e-commerce is rapidly evolving, all thanks to technological advances in the industry. If you’re a consumer, this enables you to get the best deals.

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Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

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Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

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Retail TouchPoints

JUNE 12, 2023

While AI was initially associated with big tech and multinational brands, the technology is becoming increasingly available for everyone. To do this, they need to understand the benefits and the risks and have a game plan aligned with their business goals. This technology seamlessly integrates into touch points and platforms.

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Retail TouchPoints

APRIL 5, 2023

Tanger Outlets has responded to this message with urgency as it aims to engage and acquire a younger demographic of consumers. These efforts are paying off steadily for consumers, retail partners and Tanger Outlets alike. Now, we’re studying this much younger consumer.

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Retail TouchPoints

MAY 9, 2022

The acquisition aims to extend ESW’s market strength across apparel, beauty, personal care and luxury brands to include entertainment, gaming and electronics. Scalefast and ESW’s blended knowledge, expertise and technology will provide distinct competitive advantages as a fully integrated technology-driven commerce service provider.”.

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Dynamic Action

OCTOBER 17, 2023

This process can be challenging because of changing consumer wants, trend culture, and the sheer number of product options. However, with AI-driven retail technology , you can better understand your customer’s desires, your competitors’ assortment strategies, and the trends in your market that are worth investing in.

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Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally.

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365 Retail

DECEMBER 21, 2022

Today, JD introduces their ‘King of the Game’ Crayta universe, built by Meta Creative Shop. The sportswear giant has captured the magic of their latest arcade-themed campaign in 3D, becoming the first-ever brand to globally launch a game for sneakerheads on the Facebook gaming platform.

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