BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

SEPTEMBER 1, 2022

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? It’s mental exhaustion for consumers and also a lot of money wasted by marketers.

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Consumer Recommendation Marketing Retail 321

Retail TouchPoints

SEPTEMBER 9, 2022

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. and globally, we need a message that will resonate with more consumers, not just young urbanites.

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Apparel Consumer Fashion Information 336

Retail TouchPoints

APRIL 17, 2024

The Power to Convene Equation I’m an architect, and my colleagues and I have spent the last 32 years studying where people convene in the public realm and uncovering how the environment of places affects our behavior. He’s the author of the book Irreplaceable: How to Create Extraordinary Places that Bring People Together.

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Consumer Leisure Customer Books 130

Retail TouchPoints

OCTOBER 4, 2023

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

Consumer 264

Consumer Food and Beverages Retail Apparel 264

BigCommerce

MARCH 3, 2021

The benefits of direct-to-consumer (DTC) ecommerce are clear: more first-party data on customers, you own the end-to-end relationship and it’s…

Consumer 339

Consumer eCommerce B2B Customer 339

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. ” However, some alternative wine segments are seeing growth with younger demographics.

Marketing 317

Marketing Omnichannel Channel Social Media 317

Forrester eCommerce

APRIL 2, 2021

Here in New York City, COVID-19 vaccinations are opening to all residents ages 16 and up; the fluttering arrival of warmer weather and easing of restrictions are lifting spirits and drawing locals out to the parks and sidewalk restaurants.

Consumer 331

Consumer Marketing B2C Customer 331

Retail TouchPoints

MARCH 14, 2024

These retailers harness the power of consumer data to create detailed buyer personas, identifying the preferences, behaviors and demographics of target audiences. This knowledge will not only facilitate more effective advertising but will also enable personalized messaging that resonates with individual consumers.

Retail 311

Retail Omnichannel Consumer Channel 311

Retail TouchPoints

JULY 29, 2022

We’ve gone from a world with very limited distribution channels, a limited set of brands and a limited number of channels in which you could communicate with consumers to this kind of unbounded new economy. For more insight into shopper promiscuity and how to address it, check out the full RICE session , available on-demand now.

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Consumer Channel Events Retail 325

Retail TouchPoints

DECEMBER 27, 2023

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. Of the 30,000 new consumer products released each year, most of them fail. And the challenge for CPG leaders becomes how to maintain the output of their teams after that initial burst of energy at launch.

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Improvements Supplies Consumer Operations 264

Forrester eCommerce

JANUARY 2, 2024

Rather than getting instant answers to ad hoc questions, consumers will have complex and engaging conversations with […] In 2024, conversational search will grow because of generative AI’s integration into search engine results pages (SERPs).

Consumer 235

Consumer B2C B2B Marketing 235

Retail TouchPoints

OCTOBER 12, 2023

Value May be the Hook, but Convenience is Why They Stay As to what type of customer is most likely to make the transition from ExtraCare into CarePass, Volin said there’s not any one consumer segment that stands out, but there are a few customer archetypes that find the benefits particularly valuable. “I’ll

Beauty and Health 288

Beauty and Health Consumer Shipping Costs Travel 288

Kissmetrics

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Here’s how to increase transparency: Show how you use/gather data for ads, including how long you store it and whether you share it.

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Consumer PayPal Social Media Article 351

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 264

Multi-channel Payment Services Automotive Consumer 264

Retail TouchPoints

FEBRUARY 3, 2021

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. Future Commerce partnered with Method + Mode to conduct broad consumer research over a period of three months ending in January 2021. The desire for more, not less, is winning the battle for our psyches.

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Consumer Retail Jewelry Arts 342

Retail TouchPoints

JULY 27, 2023

This framework allows marketers to build customer journeys and experiences to improve: Customer satisfaction, trust and loyalty Lead quality Conversion rates Four Key Tenets of Empathetic Marketing Before we dive into how these outcomes are possible, we first need to understand the key tenets of empathetic marketing.

Customer 237

Customer Marketing Consumer Toys 237

Retail TouchPoints

AUGUST 15, 2023

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

Live Chat 241

Live Chat Merchant Services Recommendation Customer Experience 241

Groove

APRIL 18, 2024

No matter the stage you may be in, finding and selecting the Magento Partner that is right for you is a challenging and often time-consuming process. For others, all they know is that they would like to switch platforms.

Magento 195

Magento Document Travel Recommendation 195

My Wife Quit Her Job

JANUARY 25, 2021

If you want to start an ecommerce business selling clearance merchandise, this post will teach you how to buy Amazon return pallets for sale at rock bottom prices. Recently, Amazon changed their “no questions asked” refund policy to 90 days which means that consumers can now return almost ANYTHING within 3 months!

eCommerce 311

eCommerce Consumer 311

Forrester eCommerce

APRIL 10, 2020

As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors.

Consumer 366

Consumer Operations Customer 366

Kissmetrics

NOVEMBER 23, 2020

Without the ability to touch, feel, and test a product in real life, consumers look to reviews to determine whether or not an item will fit their needs. In fact, a survey by Dimensional Research found that reviews impact the buying decisions of 90% of consumers. They also offer data insights into consumer behavior, wants, and needs.

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eCommerce Consumer eCommerce Platforms SEO 307

SheerID

DECEMBER 4, 2023

Every brand has a consumer community. Discover your community and use its networking power to help your personalized marketing go viral.

Consumer 89

Consumer Marketing Blog Customer 89

My Wife Quit Her Job

SEPTEMBER 16, 2018

It’s also about managing perceptions and understanding consumer psychology. The post How To Use Consumer Psychology And Pricing Mind Games To Increase Sales appeared first on MyWifeQuitHerJob.com. Pricing your products effectively isn’t just about assigning a set of numbers to items that you sell.

Games 156

Games Consumer Presentation Management 156

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Consumer promotions, on the other hand, primarily target the end-user of a product or service—the customers. What is Consumer Promotion?

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Consumer Customer Loyalty Supplies Customer Retention 146

Groove

NOVEMBER 12, 2020

In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips. Do you need some insight into how to improve customer experience? When consumers see that their peers love an item, they'll be more inclined to purchase it.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

SEPTEMBER 11, 2023

But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). How do we create a crawl, walk, run?,”

Consumer 286

Consumer Multi-channel Electronics Improvements 286

Forrester eCommerce

APRIL 13, 2020

My new report, “Interactive Tool: Determine Your Company’s Strategy For Values-Based Customers,” features a Q&A tool that helps firms make conscious decisions about how much to bring moral, […]. Brands’ moral, social, and political values are now a core issue for most customers and employees.

Consumer 285

Consumer Customer 285

Kissmetrics

MAY 28, 2021

How to do multiple-location SEO? How do you attract traffic from consumers based on a particular location? Also, 72 percent of consumers that conducted a local search visited a store within five miles from their current location. More consumers have shifted to e-commerce because it is fast and convenient.

SEO 338

SEO eCommerce Information Consumer 338

RTP blog

JULY 8, 2019

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 We live in a retail environment where consumers continue to demand more and more of the brands they buy from, or risk shuttering (as we’ve seen with Sears and Payless.)

Consumer 150

Consumer eCommerce Omnichannel Channel 150

Retail TouchPoints

NOVEMBER 10, 2022

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. So how do you get retailers to share data in a digestible, insightful way that’s actionable?

Consumer 306

Consumer eCommerce Marketing Retail 306

Retail TouchPoints

DECEMBER 13, 2023

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Nowadays, consumers are informed and purpose-driven, searching for brands that align with their values. Additionally, glass is infinitely recyclable. To Trust or not to Trust?

Beauty and Health 260

Beauty and Health Social Media Consumer Customer Loyalty 260

Retail TouchPoints

JANUARY 20, 2022

Over the last few years, sustainability has become increasingly important to consumers. The question for retailers is how to eliminate that dissonance that’s happening in the consumer’s mind. How do you help them behave in the way they think they want to behave; what closes that gap?”.

Consumer 278

Consumer Operations Retail Other 278