A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. Gen X Homeowners Making Improvements.

Consumer confidence improves marginally in second quarter


UK consumers emerged from the second quarter of the year in a cautious but slightly more positive mood, following a record decline in consumer confidence in the first quarter of the year, new research reveals.


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Improving Consumer Data Collection in a World Without Cookies


Optimize your consumer data collection methods and make the most of zero-party data as third-party cookies become a thing of the past. Blog Posts

Consumer spending continues to improve


Consumer spending declined 2.6% Industry News barclaycard consumer spending convenience storesyear-on-year in July – the smallest fall since lockdown began, new research reveals.

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Consumer confidence improves with vaccine roll-out


Shopper confidence has increased slightly to -5, its highest level since February 2020, new research reveals.

PayPal strives to improve checkout

Retail Dive

The company aims to improve the checkout experience for both merchants and consumers, with new services being tested this year, CEO Dan Schulman said

Consumer confidence improves in September


Consumer confidence increased two points in September to reach -25, new research reveals. GfK’s long-running Consumer Confidence Index shows three measures of conficence increased in the month, one decreased and one stayed the same. Industry News consumer confidence convenience stores coronavirus GfKJoe Staton, client strategy director GfK, said: “Despite unfavourable double-dip economic headwinds and the threat of a second lockdown, we report.

Home Improvement Growth Kit: Capture Your Share of Sales as Consumers Rely More on Digital


Over the course of a few short months, COVID-19 has dramatically accelerated the growth and adoption of ecommerce for the home improvement industry. Increase Sales Volume and Revenue Grow Market Share Tools & Home Improvement

Leverage Consumer Data to Improve Your Business


Companies can leverage consumer data to target their sales approach, change the lead management process, improve business amenities, and gain insight into what. The post Leverage Consumer Data to Improve Your Business appeared first on PERQ. Auto Blogs Furniture Multifamily PERQ consumer data customer communication customer data improving business lead followup lead to sale conversion leads quality leads

Delight Customers, Reduce Costs, and Drive Profits With Xparcel from RSL

Partnering with Rakuten Super Logistics for e-commerce order fulfillment is the best decision a business can make to reduce shipping costs and improve customer satisfaction. All RSL clients get free access to the Xparcel shipping platform.

Q1 2022 Roundup: Big Box Giants’ Sales Growth Slows, Cool Weather Chills Home Improvement Results

Retail TouchPoints

Both Walmart and Target reported weak single-digit sales growth in their latest quarters, and while continued home improvement interest elevated The Home Depot to record Q1 sales, cold weather was enough to dampen Lowe’s results.

Improving the Customer Experience with Amazon MCF for BigCommerce: Q&A with Amazon’s Abhi Tiwari


As consumers increasingly expect fast shipping when purchasing online, it may come as no surprise that Amazon surpassed FedEx in… Omnichannel Strategies Selling on Amazon Amazon Amazon MCF bigcommerce

How to Improve Customer Experience in Retail Stores


According to a study done by Salesforce , 84 percent of consumers say that customer experience is just as important as a company’s products and services. Every single consumer touchpoint is a part of customer experience. Improved brand image.

CVS Announces $3 Billion Investment in Technology to ‘Improve the Consumer Experience’

Retail TouchPoints

EVP and CFO Shawn Guertin announced estimated capital expenditures as high as $3 billion to “invest in technology and digital enhancements to improve the consumer experience as well as our community locations” during a Feb. CVS is planning major tech upgrades in the coming year.

How to Take Your Brand Direct to Consumer


Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. If your brand wants to win the direct to consumer game, you can’t just efficiently fill orders, you need to expertly fulfill the modern expectations of customers who place those orders. Why brands are going direct to consumer. Direct to Consume

Convenience retailers need to improve their use of data

Talking Retail

The convenience sector needs to improve its use of data in order to compete with Amazon, which could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month, new research indicates. Industry News amazon consumer research convenience stores Customer data TWC

Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. What is Direct-to-Consumer Marketing (D2C)?

Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. What is Direct-to-Consumer Marketing (D2C)?

How to Improve Ecommerce Conversion Right Now


Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Furthermore, you may be able to increase trust through the use of security seals and marks of expertise (or quality), and by improving website content and copy.

How To Improve Customer Experience: 5 Tips


In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips. Do you need some insight into how to improve customer experience?

6 Engagement Marketing Metrics & How to Improve Them


I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. Geo : Understanding where in the world people are consuming your content helps you allocate budget and resources effectively. Understanding how people consume your content will help you optimize and format the design experience of your content. The best approach to improving your email marketing results is to optimize each stage of the journey. “Engagement.”

Home Depot Launches $150M VC Fund to Fuel Retail and Home Improvement Innovation

Retail TouchPoints

The Home Depot has introduced Home Depot Ventures, a $150 million venture capital fund designed for early-stage companies aiming to improve the customer experience and shape the future of home improvement.

Six Ways To Improve Retail Branding Digitally

Retail Minded

For instance, it allowed consumers to shop online and have their goods delivered to their doorsteps within no time. So, today, doing shopping online is the most convenient way for most consumers. . You’ll learn simple yet effective strategies to improve your retail branding digitally.

5 Ways Advanced Data Can Help Improve eCommerce Conversions


The post 5 Ways Advanced Data Can Help Improve eCommerce Conversions appeared first on Blog. Big Data consumer data retail big data retail data analysis retail data analyticsData is the new gold!

Finish Line Invests in Improved Omnichannel Merchandising

Retail TouchPoints

The Aptos solutions automatically synchronize and integrate key functions, including purchasing, pricing, receiving, allocation and replenishment, so that Finish Line can respond faster as market conditions and consumer demand patterns shift.

How Contextual Commerce Improves Customer Loyalty


Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. Contextual commerce allows consumers to purchase products from wherever they are, at any given moment — while reading a news article, on social media, via a chatbot, in a search engine, and so on — without having to stop what they are doing, go to your website, app or even brick-and-mortar store to carry out that transaction.

How Website Developers Can Improve Your eCommerce Website


Front end developers create everything consumers interact with directly, and they implement visual, interactive elements for people to engage with. Without back end programming, front end developers would not be able to display the data to consumers.

How Hotel Chocolat is improving its delivery processes

Retail Technology Review

Hotel Chocolat, Luxury British chocolatier and cacao grower, has partnered with Operations Experience Management platform, parcelLab, to elevate the online customer experience, in response to the changing consumer behaviours and significant shift to ecommerce seen within the last 15 months.

Consumer confidence edges up in April

Talking Retail

Consumer confidence increased one point to -15 in April, new research reveals. GfK’s long-running Consumer Confidence Index shows two measures of confidence were up on the previous figures (19 March), while two measures were down, and one was flat.

Consumer spending makes gradual recovery


Consumer spending fell 14.5% Data from Barclaycard, which sees nearly half of the nation’s credit and debit card transactions, reveals that spending on essential items grew 6.6% – an improvement of 5.7%.

The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention


Online businesses are constantly looking for ways to retain customers and improve the customer experience, not knowing that the solution is right at their fingertips. Ecommerce platforms like BigCommerce track and give merchants access to consumer behavior data, which business owners can use to make informed decisions. Improved control of operational processes (54%). Data-driven ecommerce businesses regularly measure and improve on the following: Improve shopper analysis.

4 TED Talks For Understanding Consumer Decisions


Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

The Connected, Empowered Consumer Will Improve Population Health

Forrester's Customer Insights

Creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities.

Website Design Best Practices: 5 Ways To Improve UX


Website Design Best Practices: 5 Ways To Improve UX. Compress images to improve page load time. Consumers lack patience, and they want to know immediately how a brand will benefit them. Compress Images To Improve Page Load Time.

Consumer confidence boosted by lockdown ease and warm weather


Shopper confidence is showing signs of improvement as lockdown restrictions continue to ease, new research reveals. This story continues at Consumer confidence boosted by lockdown ease and warm weather. Industry News consumer confidence convenience stores coronavirus igd

Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Are you thinking of using TikTok for your retail brand?

5 Mobile eCommerce Design Tips To Improve UX


Ensure your mobile eCommerce design evolves as consumers' shopping preferences change by staying up to date with the latest mobile eCommerce trends and strategies. Cater to the consumers who regularly shop on mobile devices by optimizing your online store for mobile.

Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion

Retail TouchPoints

Adding to this difficulty, the CBD industry is saturated with new entrants, retail locations and unique products all vying for the attention of the same consumer base — one that’s already awash in brand and product imagery. Personalization in CBD Imagery Draws in Consumers.

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Retail TouchPoints

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. Besides adding depth to traditional survey data, these techniques also improve data quality.