Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 277

Improvements PPC Retail Financial Services 277

Kissmetrics

MAY 14, 2021

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244

PPC Travel SEO Shipping Costs 244

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

PPC 110

PPC Management eCommerce Recommendation 110

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78

PPC Mobile Social Media Search Marketing 78

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Kissmetrics

FEBRUARY 10, 2021

Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. They may find it through your PPC ads, in search results, or even through social media. It can be particularly helpful at this stage to run A/B tests to make improvements to text, UX, images, and CTAs.

PPC 315

PPC Social Media Books Improvements 315

Inflow Insights

JUNE 21, 2021

Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Not only was their strategy driving up their branded campaign costs, they were increasingly losing out on important consumer searches. We Can Help.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Groove

FEBRUARY 21, 2019

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. Consumer Insights. SearchSpring.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Kissmetrics

FEBRUARY 17, 2021

As consumers, we’re very accustomed to seeing this. Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. Setting up a countdown timer on your Google PPC ads couldn’t be easier. Feature Flash Sales. Provide Free Samples.

PPC 280

PPC Shipping Costs Social Media eCommerce 280

Kissmetrics

MAY 4, 2021

An excellent strategy for expanding the success of your PPC campaigns is to look beyond Google Ads to other platforms like Microsoft AdCenter, which allows you to advertise on Bing, Yahoo!, Using the same fundamental best practices, you can create more leads through PPC on an entirely new platform. and other affiliate platforms.

PPC 181

PPC Automotive Information Consumer 181

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Bounce Rate.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Disruptive – Best for larger budget PPC focus (10k minimum). AdVenture Media Group – Best for Enterprise AdWords Management.

PPC 206

PPC SEO Multichannel Social Media 206

Retail TouchPoints

DECEMBER 5, 2022

Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Algopix

FEBRUARY 22, 2024

Listing Optimization: Optimize product listings with relevant keywords, high-quality images, and persuasive descriptions to improve search visibility and conversion rates. Respond promptly to inquiries, address concerns, and solicit feedback to improve the overall customer experience. What Are the 4 Types of Private Labels?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. consumers are worried about sharing their data. consumers are worried about sharing their data.

PPC 348

PPC SEO Gifts Definition 348

Kissmetrics

JANUARY 25, 2021

This is a simple and strategic way to upgrade your automated PPC ads. This is because they deliver relevant, tailored content and show up in more consumer searches. All you need to do is pay your regular PPC fees and let Google take over from there. How Big Are Responsive Search Ads? The best part? Conclusion.

PPC 306

PPC Recommendation Information Improvements 306

Kissmetrics

APRIL 6, 2021

Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. Improve ROI. According to WebFX , the average small and medium-sized business spends between $108,000 and $120,000 per year on PPC. Conclusion.

Management 198

Management PPC Marketing Improvements 198

Kissmetrics

MAY 18, 2021

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. Why Are CRO Programs Important?

eCommerce 280

eCommerce SEO Improvements Document 280

Kissmetrics

OCTOBER 7, 2021

Studies show 90 percent of users find personalization appealing and 80 percent of consumers are more likely to make a purchase when brands provide personalized experiences. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. An email that addresses you by your name, or one that starts with a “hello there!?”.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads?

PPC 284

PPC Search Marketing SEO Consumer 284

Kissmetrics

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process. How to Do a SWOT Analysis of Your PPC.

PPC 288

PPC eCommerce Improvements Marketing 288

Kissmetrics

DECEMBER 15, 2020

This tactic has been dubbed behavioral advertising , and while it offers marketers incredible insights into consumer habits, it can be problematic when used improperly. On the consumer side, they are useful for things like online shopping, where your cart information will be stored even if you exit your web browser. No thank you.

eCommerce 320

eCommerce Information Improvements Reference 320

Kissmetrics

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. A brand awareness campaign aims to improve your brand’s “recognizability” to your target audience. In a highly competitive marketplace, consumer engagement really counts. Improve the Customer Experience. What does this mean?

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

Algopix

JANUARY 22, 2024

In the ever-changing Amazon marketplace, staying ahead means continually monitoring and adjusting prices based on competitor activities, market trends, and consumer behavior. This not only improves your product’s search visibility but also enhances the likelihood of converting browsers into buyers.

eCommerce 129

eCommerce eCommerce Platforms PPC Social Media 129

Kissmetrics

OCTOBER 16, 2020

90% of consumers say that ads influence their purchase decisions. That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. However, without an AdWords consultant, the whole process can become time-consuming, costly, and of course, prone to errors.

PPC 246

PPC Improvements Management Social Media 246

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? If everyone in your industry wants to advertise to consumers during the same period, the competition will be huge, and ad costs will soar. My answer is always the same. It depends. Geotarget Your Ads.

PPC 310

PPC eCommerce B2C Improvements 310

Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

MARCH 4, 2021

The first step to improve sales on Amazon is to get an Amazon Storefront. It allows consumers to shop your products away from the central Amazon store—and all of your competitors that reside there. There’s plenty of room for content and videos to give consumers a peek behind the scenes and understand what makes their brand tick.

Social Media 273

Social Media eCommerce Consumer Improvements 273

Retail TouchPoints

JULY 21, 2020

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. Improving site performance and speed, for example, will not only help organic search rankings but also drive up conversions.

Online Retail 225

Online Retail SEO eCommerce Retail 225

SellBrite

NOVEMBER 26, 2019

How to Improve Your Amazon Conversion Rate. Because there are multiple reasons something may or may not be converting, there are a number of steps you can take to improve your Amazon conversion rate. In fact, 67% of consumers cite high-quality images as the biggest influence when purchasing a product. Use High-Quality Images.

Improvements 97

Improvements Shipping Costs Shipping SEO 97

Kissmetrics

JUNE 16, 2021

If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research. However, did you know you can use the well-known Google Alerts service to inform your PPC campaigns, too? Absolutely.

PPC 257

PPC Social Media Blog Information 257

ROI Revolution

JULY 30, 2020

During the Prime Day period, consumers are in the buying mindset – even when they’re not on Amazon. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. Once you know how to improve your listings, it’s time to update your PDPs. How do Prime Day and SEO go together?

SEO 78

SEO PPC Retail Conversion Optimization 78

Kissmetrics

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms.

Social Media 342

Social Media Events PPC Article 342

Kissmetrics

DECEMBER 9, 2020

The field of ppc (pay-per-click) is constantly evolving. These tools can save you time, improve campaign performance, and reduce wasted ad spends. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? Why is PPC Automation a Popular Method? What a relief.

PPC 363

PPC Reference Management SEO 363

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. That said, an ideal primary goal for these platforms is brand awareness.

PPC 156

PPC eCommerce Social Media Channel 156