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Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

For many in the retail and consumer goods industries, this is the most crucial time of the year. The holiday season is upon us once again. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […]

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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is not your parents’ beauty industry. In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? This could be a pivotal tipping point in the space.

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Infographic: The State of the Food & Beverage Industry

ROI Revolution

At the onset of the coronavirus pandemic , the food and beverage industry experienced some major ecommerce growth as consumers shut their doors and relied on food delivery more than ever. In the new online-centric food and beverage industry, all bets are off. Tying It All Together: Food & Beverage Industry Stats.

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Infographic: YouTube Consumer Behaviors & Trends

ROI Revolution

Since that time, digital marketing has completely transformed – and so have users’ behavior on the platform. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. of users, compared to 48.6%

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). From established industry leaders to emerging challengers, everyone competes on Google.

SEO 278
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The Future of Experiential Retail

Retail TouchPoints

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave?

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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. In this article, dive into the data for insights into measuring attribution and consumer privacy.