Kissmetrics

FEBRUARY 11, 2021

If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. What Are Marketing Ethics and Why Are They Important on Social Media? Statista reports 61 percent of American consumers value diversity in ads.

Social Media 275

Social Media Marketing Beauty and Health Consumer 275

Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

Social Media 261

Social Media Retail Gifts Channel 261

Retail TouchPoints

JUNE 13, 2023

Amazon has announced additional steps to curb fake reviews on its marketplace as it aims to fight back against the illicit “fake review broker” industry. However, these high-volume fake review brokers are a global problem, impacting customer reviews across multiple industry sectors.

Social Media 264

Social Media Information Operations Improvements 264

RTP blog

JULY 7, 2019

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

Social Media 150

Social Media eCommerce Point of Sale Operations 150

TalkingRetail

OCTOBER 19, 2023

Over 100 Premier stores have already started making use of Booker’s new free service which allows retailers to control their social media platforms in one app and post engaging content more regularly with a minimum of effort. As retailers are already aware, social media is one of the most powerful tools available to help drive.

Social Media 52

Social Media Consumer Retail 52

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 297

Social Media B2C B2B Customer Data 297

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

AUGUST 3, 2021

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. 2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. Social Commerce.

Fashion 290

Fashion Social Media Consumer Clothing 290

Kissmetrics

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. Conclusion.

Consumer 351

Consumer PayPal Social Media Article 351

Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

Social Media 263

Social Media Consumer Other Information 263

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

Consumer 305

Consumer Social Media Technology eCommerce 305

ROI Revolution

JANUARY 20, 2023

For many businesses (especially in 2023), advertising on social media is crucial to hitting those growth goals. Social media has 4.9 However, with the climate of the world and an impending recession, you might be asking yourself, how much does it cost to advertise on social media?

Social Media 78

Social Media Management Marketing Other 78

Retail TouchPoints

MAY 25, 2023

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. From the insights and experience of more than 1,800 consumer goods leaders, here are several strategies and approaches that businesses can adopt.

Consumer Goods 246

Consumer Goods Operations Consumer Supplies 246

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out. But just how significant?

Social Media 220

Social Media Definition B2C Food and Beverages 220

TalkingRetail

AUGUST 12, 2020

Independent retailers are being urged to get back onto social media and re-engage with local customers after new data revealed the extent of the drop-off since lockdown ended. Research from social media management platform Maybe has found that independent businesses have all but stepped away from social media since lockdown ended.

Social Media 134

Social Media Retail Consumer Management 134

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels. Step Three: Make your social posts shoppable.

Social Media 314

Social Media Events Gifts Consumer 314

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Industry leaders with expertise in customer experience have provided their stakeholders with 3X higher returns than the retailers that lack this expertise. Value added services have their own charm. Advanced customer support.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Digital media offers advantages TV cannot, particularly in its ability to link brand awareness directly to sales through online platforms.

Channel 78

Channel Management Social Media eCommerce 78

Retail TouchPoints

DECEMBER 13, 2023

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Sustainable beauty considers the environmental impact of the beauty industry and the health and well-being of both the individual and the planet. To Trust or not to Trust?

Beauty and Health 260

Beauty and Health Social Media Consumer Customer Loyalty 260

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 363

Consumer Retail Travel Omnichannel 363

Retail TouchPoints

NOVEMBER 15, 2022

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. Arecent study found that 76% of consumers would use a QR code in a TV ad if it was relevant to them. Create relevant and engaging ads.

Consumer 278

Consumer Shopping Carts Social Media Clothing 278

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Clothing 289

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

Live Chat 263

Live Chat Social Media eCommerce Consumer 263

Retail TouchPoints

MARCH 24, 2021

The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector. consumers spent an estimated $14.9 This growth trajectory is particularly impressive given the regulatory disconnects that the industry has to contend with. Using Interactive Quizzes to Engage and Inform.

Consumer 317

Consumer Social Media Information Marketing 317

Smile.io

DECEMBER 13, 2022

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. It’s estimated that there are 4.74 That is 59.3

Social Media 72

Social Media Blog Improvements Channel 72

ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Using Branded Content With Your Paid Social Media Strategy.

Social Media 78

Social Media Channel Marketing Information 78

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

Retail TouchPoints

AUGUST 8, 2023

The online shopping industry has surpassed 2.6 Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Here’s why.

Customer 246

Customer Social Media eCommerce Consumer 246

ROI Revolution

OCTOBER 13, 2020

Instagram continues to blur the lines between social media and commerce. Checkout offers more than just a way for consumers to purchase. As the pandemic continues to shape consumer behavior, advertisers can expect a longer and more cyber-centric holiday period this year. Learn more here and here. Learn more here.

Social Media 78

Social Media Events Consumer eCommerce 78

Retail TouchPoints

APRIL 15, 2024

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Demand, social engagement and customer preferences are always evolving, together and separately. It’s crucial for retail marketers to adapt accordingly. retail brands.

Social Media 130

Social Media Retail Food and Beverages Sporting Goods 130

Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The change will be a reckoning for the advertising industry.”.

Retail 264

Retail Consumer Social Media POS 264

ROI Revolution

JULY 20, 2020

Welcome to our July 2020 Social Media Water Cooler. To help partners comply with the California Consumer Privacy Act (CCPA), Facebook released the Limited Data Use feature , which enables partners to choose whether or not to apply restrictions to California Business Tools data. Published July 20, 2020.

Social Media 78

Social Media Article Information Marketing 78

Retail TouchPoints

FEBRUARY 12, 2024

Your “lost package” may be just another phishing scam Most consumers love the convenience of making purchases online and having them shipped straight to their doorstep. Watch for sneaky malicious links on social media Social media apps aren’t just a place for people to share photos and connect with friends.

Social Media 282

Social Media Payments Shipping Download 282