Retail TouchPoints

MARCH 29, 2024

Executives in this role are caught in a whirlwind of balancing investments with rapidly evolving consumer touch points, staying afloat amidst a sea of trends, strategies and tactics. Authenticity resonates with teams and consumers alike.

Multi-channel 270

Multi-channel Magazine Department Stores Banking 270

Retail TouchPoints

OCTOBER 26, 2023

Claire’s growing presence in partner stores sits alongside its 2,750 owned stores worldwide, which include a store expansion in Europe and a next-gen Parisian location that showcases its partnership with fashion designer Nicola Formichetti and V Magazine.

Jewelry 263

Jewelry Accessories Magazine Toys 263

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally.

Consumer 264

Consumer Magazine Search Marketing Games 264

Retail TouchPoints

AUGUST 31, 2020

The evolution from physical to digital has not only accelerated in retail, but also in the magazine world, where the vaunted fall fashion issues are struggling to find messages that are relevant during a pandemic. We look forward to building stronger brand engagement and deeper customer relationships through this innovative campaign.”.

Fashion 250

Fashion Magazine Books Events 250

Fastr

JULY 20, 2023

The psychology behind quizzes is based on years (since before the internet was a thing and people took quizzes in magazines) of data. While taking a quiz, consumers are thinking about themselves or something that they are looking for.

Magazine 130

Magazine Marketing Consumer 130

Retail TouchPoints

DECEMBER 16, 2021

Walmart has been enriching its shoppable content with several activations in 2021, including: A collaboration with So Yummy in May ; A partnership with magazine publisher Meredith announced in September; and Twitter’s first-ever shoppable livestream, which took place in late November.

Magazine 264

Magazine POS Technology Consumer 264

Retail TouchPoints

SEPTEMBER 2, 2022

To capitalize on this new market opportunity, brands and retailers must understand what Gen Z consumers want and expect from the brand experience. The Retail Influencer Network , an exclusive group of senior business leaders and influential investors and analysts founded by Berns Communications Group, will gather in New York City Sept.

Events 262

Events Magazine Consumer Fashion 262

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JANUARY 25, 2021

Additionally, the Westfield store will have two VR experience lounges where consumers can try out Facebook’s Oculus Quest 2 VR tech as part of the launch. The new format “blends the editorial strength of lifestyle magazines with the sensory energy of live events,” according to a release.

Magazine 264

Magazine Retail Presentation Events 264

Retail TouchPoints

FEBRUARY 23, 2024

The fusion of content and live shopping creates an immersive experience tailored to the tastes of today’s digitally savvy consumers. My journey with Complex began as an admirer of their original magazine in 2002 and it has now come full circle as I step into the leadership role.

Magazine 173

Magazine Definition Consumer eCommerce 173

365 Retail

NOVEMBER 20, 2023

Retailers and marketers are looking for ways to enhance consumer engagement, drive sales and foster longer-term brand loyalty. Retailers across a range of markets including fashion, beauty, and FMCG are exploring how digital experiences can enhance shopping and e-commerce consumer journeys.

eCommerce 110

eCommerce Magazine Retail Social Media 110

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. A ten thousand dollar handbag is well out of reach of the majority of consumers. The pandemic hit department stores hard and forced luxury consumers to buy online more than before. A buyer persona is a detailed description of your ideal consumer. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.”

Merchant Services 290

Merchant Services eCommerce Shipping Costs Multi-channel 290

Retail TouchPoints

JULY 28, 2021

Longer term, we see opportunities for Klarna’s 90 million global consumers to share their shopping expertise as part of a social shopping ecosystem that defies physical and online boundaries, aligned to Klarna’s mission to ensure people can shop, bank and pay in ways that suit them and their lives today.”.

Payment Services 264

Payment Services Comparison Shopping Banking Magazine 264

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive.

Food and Beverages 278

Food and Beverages Magazine Accessories Fashion 278

Retail TouchPoints

MARCH 26, 2024

It was a strong sign that these groups, as well as individual consumers, are frustrated with “rainbow-washing,” the LGBTQ+ equivalent of “greenwashing” that sees companies pay lip service to the community but seemingly abandon it when that support becomes problematic.

Social Media 279

Social Media Books Magazine Retail 279

Retail TouchPoints

JUNE 22, 2023

Read through any magazine or online publication and you’ll find a plethora of fascinating experiments, from pitting AI against nine-year-olds and seeing who could best master a game of Super Mario Bros. During her time there, she studied gaps in consumer understanding and in static research such as surveys and market research.

Magazine 289

Magazine Clothing Games Consumer 289

Retail TouchPoints

SEPTEMBER 20, 2021

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Retail 279

Retail Food and Beverages Magazine Technology 279

Groove

FEBRUARY 3, 2020

However, Time Magazine, The Wall Street Journal and the New York Times all featured articles about online shopping in April and May. The Time Magazine article that certainly piqued my interest was "What's Wrong with Online Shopping.". The Time Magazine article that certainly piqued my interest was "What's Wrong with Online Shopping.".

Customer Experience 284

Customer Experience Shipping Costs eCommerce Customer 284

Retail TouchPoints

AUGUST 26, 2020

The initiatives include: A shoppable digital magazine titled Soho Mag ; A luxury-specific livestreaming service, Soho Live; and Augmented reality and 3D-enabled features on the platforms. To better cater to this audience, Alibaba is rolling out a series of content-marketing tools and interactive experiences under the banner of “New Luxury.”

Magazine 206

Magazine Customer Loyalty Gifts Fashion 206

Retail TouchPoints

AUGUST 7, 2020

Amazon relied on the last-minute tactic it has used with Prime Day to try to keep competitors in the dark, so consumer media were not alerted until the sale was under way, and some miscommunication ensued. In contrast to Prime Day, though, Amazon’s Summer Sale is available to all shoppers, not just Prime members.

eCommerce 257

eCommerce Magazine Events Management 257

Retail TouchPoints

JUNE 26, 2023

Consumers want more information about the products they buy, and retailers want more visibility into the products their customers buy. QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers. Who doesn’t want that? A true win-win!

Merchant Services 279

Merchant Services Retail Shipping Costs Customer Experience 279

Retail TouchPoints

JANUARY 6, 2022

We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want personalized experiences — they expect them. In fact, most brands aren’t able to produce highly personalized consumer experiences at scale. Stage 2: Optimize the consumer journey with simple personalization.

Consumer 312

Consumer Magazine Information Channel 312

Kissmetrics

JUNE 8, 2021

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. There are three ways to make sure a product gets to the final consumer. If not, it’s time.

Channel 263

Channel Magazine Consumer Operations 263

Retail TouchPoints

FEBRUARY 21, 2024

Stores also include a curated product mix that includes personal care items, apparel, snacks and refreshments, books, magazines and gifts, to ensure there’s an array of products that meet the needs of all possible visitors. The key is getting the “fundamentals” of good retailing right, according to Kloor.

Gifts 263

Gifts Beauty and Health Payment Services Payments 263

Retail TouchPoints

JUNE 1, 2022

This changes how retailers and CPGs think about sales of impulse items (candy, chips, beverages, magazines, etc.) Consumers are learning that the prices retailers charge for items purchased online are actually higher, and delivery to home can come at a cost of $15 to $20 all in. The bad news? typically sold near cash registers.

Retail 299

Retail Games Magazine Demo 299

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

Channel 195

Channel eCommerce Social Media Magazine 195

Groove

JANUARY 31, 2022

With over 377 million users, PayPal oversaw nearly $1 trillion in payment volume in 2020 - according to Forbes Magazine. Not only does mobile express checkout benefit the consumer, it also benefits the merchant by driving sales and revenue on mobile devices. What Is Mobile Express Checkout? Drive Conversions & Mobile Sales.

Merchant Services 195

Merchant Services Payment Services Payments Mobile 195

TalkingRetail

FEBRUARY 22, 2021

The instant win promotion is running from March until the end of May and offers 30 consumers the chance to win an “action-packed” day with The Stig, with 90 runners-up receiving subscriptions to the Top Gear magazine. Biscuit brand Wagon Wheels is launching an on-pack promotion is partnership with Top Gear’s racing driver, The Stig.

Magazine 89

Magazine Subscription Consumer 89

Retail TouchPoints

JULY 1, 2020

Greg Matson : A similarity we found was that the best loyalty programs weren’t about accumulating points, but instead leveraging the key strength of what the business and brands do best for its consumers. Instead, this is more of a moment of focus on the consumer base that already exists.

Retail 264

Retail Social Media Travel Magazine 264

Retail TouchPoints

AUGUST 24, 2021

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. After a year-plus fraught with COVID-19 concerns and uncertainty, consumers are tired. While we likely can expect to see more digital acceleration, what do we know beyond that?

Retail 264

Retail Definition Magazine Supplies 264

Canadian Special Events

MAY 1, 2023

From the most viewed Instagram Reel to print features in Blush and Avenue Magazine, this wedding was truly one for the books and a testament to the power of experiential marketing. The wedding was a huge success, appearing in print in both Blush and Avenue Magazine, with visibility across social media mediums and platforms.”

Magazine 52

Magazine Social Media Books Events 52

Retail TouchPoints

SEPTEMBER 8, 2021

Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. For smaller brands, Shopify has been a major driving force for enabling them to go direct to consumers easily, with some economies of scale. behind Amazon.

Merchant Services 262

Merchant Services Shipping Costs Payment Services Fulfillment 262

365 Retail

JUNE 7, 2022

Overall consumer card spending grew 9.3 Another possible reason for these declines is that over two fifths (41 per cent) of consumers now say they are looking for ways to reduce the cost of their weekly shop, to adjust for rising living costs. Shopping at supermarkets and specialist food and drink stores saw slight declines (-2.0

Subscription 52

Subscription Consumer Outdoor Travel 52

Kissmetrics

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. As consumers enter the geofence, they’re sent location-based ads on their devices. Understand consumer behavior: Geofencing lets brands aggregate consumer behavior such as time spent in-store or how visitors navigate their shops.

Marketing 315

Marketing Outdoor Consumer Mobile 315

TalkingRetail

NOVEMBER 12, 2020

KP Snacks has launched a Christmas campaign in partnership with magazine and radio producer Bauer Media. The campaign includes on-air radio promotions across Magic Radio and during Absolute 80s and Absolute Breakfast radio programmes, offering consumers the.

Magazine 78

Magazine Consumer 78

365 Retail

FEBRUARY 21, 2024

However, while discount-driven consumers are flocking to sign-up to access member-only offers, there remains shopper concern around the use of their data and the fairness of a dual-pricing system. With many cost-of-living shoppers trying to make squeezed household budgets work harder, the prospect of immediate discounts is a tangible benefit.”

Technology 75

Technology Retail Events Magazine 75