Consumer Marketing 2019: Beyond The DTC Revolution

Forrester eCommerce

The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. Warby Parker.

DTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making

Forrester eCommerce

age of the customer brand experience chief marketing officer (CMO) customer centricity customer emotion customer experience customer insights digital disruption direct to consumer marketing & strategy retail

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending

Forrester eCommerce

In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. digital marketing direct to consumer media buying online retail social marketing social media

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Defining ‘Direct To Consumer’

Retail TouchPoints

This abbreviation refers to brands that don’t operate on the traditional value chain model of design-produce-market/distribute through channel. Instead, they tend to play end-to-end from product design, development, production, marketing and customer experience, effectively taking middlemen like retailers and distributors out of the picture. DTC refers to the process of selling directly to the consumer. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBs

Predictions 2019: Consumer Power Pushes Marketers To Better Data And Experiences

Forrester eCommerce

“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want. B2C marketing predictions 2019 b2c marketing

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee

Forrester eCommerce

I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. That’s the old way of marketing. WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY?

Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions

Forrester eCommerce

One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage.

The Empowered Marketer: Harnessing the Power of Direct-to-Consumer

Zaius

Is your B2C brand shifting to direct to consumer? As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. John is the Director of Enterprise Ecommerce and Digital Marketing for Combe , the personal care company that owns a number of brands including Just for Men. LISTEN TO EPISODE 8: THE EMPOWERED MARKETER.

Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 Omnichannel is crucial for brands in 2019 because consumers aren’t shopping through one specific channel.

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

Retail TouchPoints

The fact is, enforcement has been lackluster in this area and consumers are still not aware that their data is being sold by vendors that profit off of it. Businesses must report any data breaches within 72 hours if they have a negative effect on consumer privacy.

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe

Infographic: Why Marketers Are Connecting With Consumers In Email

Liveintent

As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Infographic 2: The connected consumer and email. More email love: Read: 5 Email Marketing Tactics That Convert Online Shoppers.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. To develop a coherent, commerce-enabled cIoT strategy, marketers should gain a basic understanding of some of the technologies driving this transformation.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. To develop a coherent, commerce-enabled cIoT strategy, marketers should gain a basic understanding of some of the technologies driving this transformation.

B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester eCommerce

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].

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Asia Pacific Financial Consumers’ Digital Coming Of Age Is Here — Is Your Firm Ready?

Forrester eCommerce

Forrester found that consumers in Asia Pacific markets are some of the most advanced when it comes to digital engagement. Something remarkable is happening with Asia Pacific online adults: Their behaviors and expectations are evolving at an unprecedented rate, and they’re embracing innovation faster than ever before. Their high levels of empowerment affect how they […]. age of the customer

The New Era Of Marketing Strategy

Forrester eCommerce

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing. age of the customer customer experience loyalty marketing & strategy promoted

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Joseph Pine: What Consumers Want. What do consumers want?

‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester eCommerce

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). As a business model, DTC has a number of benefits for brands, including giving marketers more control to build a better and more direct relationship with buyers. But should your GPG brand start selling direct-to-consumer?

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The Data Digest: The Dangerous Contradictions Of Consumer Reviews

Forrester eCommerce

Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.” While consumer reviews generate buzz, they stop just short of being a circus because they’ve won immense levels of consumer trust.

Virtual Reality Fully Opens Window Into Consumer Behavior In-Store

Retail TouchPoints

By Alex Hunt, System1 Research Many manufacturers spend more than half of all their marketing dollars on in-store POS and promotional activity. But it’s hard to understand the mindset of the consumer unless you’re in the store, shopping with them.

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

Retail TouchPoints

But there is a larger issue: 61% of data breaches involve paper documentation , fraud is on the rise, and the “fast food” mentality of managing digital information, which has made us too “complacent” with our technology , continues facilitating breaches and consumer fear in the online retail space.

How Consumers Really Feel About Your Loyalty Program

Forrester eCommerce

B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty MarketingPoints and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. But loyalty isn’t just about the purchase — or at least […].

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media

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Serving Retail Consumers In An Age Of Digital Transformation

Retail TouchPoints

This new demand has resulted in more businesses implementing automation technologies such as chatbots and virtual assistants, to help make consumer interactions smarter, faster, easier and more accessible.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. Christina Dam, Product Marketing Lead, Square.

CMOs Take Public Stances On Societal Issues To Tap Into Consumer Energy — Just As We Said They Would

Forrester eCommerce

In November 2018, we predicted that CMOs would target societal tensions to gain an advantage in competitive markets. advertising age of the customer B2C marketing brand building branding loyalty

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Three Things Consumers Wish Were Simpler — And How Brands Can Deliver

Retail TouchPoints

By Shannon Andrick, Alliance Data In a world where time has become consumers’ most precious commodity and consumers are bombarded with literally hundreds of messages a day, consumers are saying one thing loud and clear: keep it simple.

Consumer behavior in marketing – patterns, types, segmentation

Omniconvert

And these decisions, however insignificant they may seem, keep marketers up at night. Because decoding the processes… The post Consumer behavior in marketing – patterns, types, segmentation appeared first on eCommerce Growth Blog.